! " #
$
Introduction to Our Company
Pascual
Gómez-Cuétara Family
Family Board
Main Magnitudes
720 MM€
Total Billing
Quality &
Innovation
Leader
2.166
Direct Employees
2.371
Direct Employees
740 MM€
Billing
Factorys
Multi-product - Aranda de Duero (Burgos)
Coffee – Tajonar (Pamplona)
Milk – Gurb (Barcelona)Water – Ortigosa del Monte
Trescasas (Segovia)
Our Products
Pascual Dairy Products
365 MM € (52%)
Bezoya
106 MM € (15%)
Bifrutas
71 MM € (10%)
Vivesoy
36 MM € (5%)
Yoghurts/Desserts
32 MM € (5%)
Mocay
31 MM € (5%)
Processed Egg
14 MM € (2%)
Others
43 MM € (6%)
Why do we use IBM Connections?
At the beginning…
• Connections was launched as
a global program to gather
ideas about costs reduction.
• We wanted to test our
employees’s social
capabilities.
• Our internal name…
What about Knowledge Management?
Knowledge Management in a Social Network
So far the knowledge of organizations
lies in structured tools (files, ERPs,
CRMs,…etc)
.
.
.
.
.
but the verbal information is lost (mails,
forums, …etc)
Knowledge Management in a Social Network
Social networks gives you the
opportunity to gather all this
non-structured information in
the same repository where you
saving structured information,
adding value to it (by comments
on files for example).
Knowledge Management in a Social Network
Knowledge management is seen only as time goes by, at
the end of the projects,
so the management of change
in people is not easy.
Knowledge Management: Trying to do it
A Knowledge Management Community Sample
Knowledge Management: Schema of a
Community
Inside a KM Community
Community Subject
Call to Actions
Finding data
Is it possible to improve
cross-collaboration?
Cross-Collaboration Communities
(Innovation Cells)
The Project
One of the most important process in CP is the development of new
products, new packagings, new flavours,…etc.
In this process work about 10 different departments (marketing,
innovation, industry, purchase, planification, logistics, management
control, sales, international…) in teamworks called innovation cells.
There were file librarys by Project and a lot of redundant mails.
Objective
Simplify the process, find a friendly tool for marketers and at the
same time a tool with tasks control for Project managers.
Cross-Collaboration Communities
(Innovation Cells)
Solution: IBM Connections
More than 20 training courses,
3 Role-Plays to determine how
should we use it.
This role-plays finished with a
new process.
Cross-Collaboration Communities
(Innovation Cells)
Asociated Communities
Product Development
A help community for beginners
Cross-Collaboration Communities
(Innovation Cells)
Asociated Communities
Sample Community
Cross-Collaboration Communities
(Innovation Cells)
Global Communication
A teaser Campaign...
and start to play.
Cross-Collaboration Communities
(Innovation Cells)
Goals & Lessons Learned
3-month decrease in
average development time.
165 Communities/Projects
And now?
Current Status
• More tan 1450 Employees
• About 370 Communities (90% Restricted)
• 700 Activities
• 123 Blogs
• Low level of use
Coming Soon
Using Gamification as an adoption system
Thanks
.
.
.
and…
If you’re gonna go to Spain,
take care of your health!!

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