CETS 2011, Steve Baker, slides for High-Impact Videos in a Low-Cost World
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The document discusses how video technology and costs have changed, making video a more accessible medium for learning and training. It notes that video uploading and viewing have increased dramatically in recent years. Additionally, equipment and production costs have dropped significantly, removing major barriers to creating video. These changes mean that video is no longer just for polished, technical productions, but can be used more casually and engaged to grab attention in short clips. It encourages attendees to experiment more with creating video.
CETS 2011, Steve Baker, slides for High-Impact Videos in a Low-Cost World
- 1. High-I m p a ct Video In a low-cost world w-
- 2. • Mr. Fabulous • We-got-a-SME • Mr. Hype
- 3. • Mr. Fabulous • We-got-a-SME • Mr. Hype
- 4. • I’ve seen a lot of bad training videos • How about you? • Maybe you have produced a few yourself.
- 5. • It’s Not Your Fault… … historically technical expensive professionals
- 7. We can E-Learning do it! Professional I’m technical
- 8. Lecture Man
- 10. Marsha! John!
- 11. W.W.W. W.W.W CD-ROM Ø
- 12. Until… Y2K & .com bust When new enemies arose… Serpents of Finance Dragons of the bottom line
- 13. To be good To be cost-effective
- 15. Large Population Amortization
- 16. The business doesn’t want to pay for video.
- 17. And we entered a new dark age
- 18. All That Has Changed How so?
- 19. How many have used video in learning? For 10 years or more?
- 20. What are you doing with video? Activity: • Pair up with someone next to you • Take 2-3 minutes and discuss… How are you using video?
- 21. All That Has Changed How so?
- 22. 2005 + = V.L.R. 2006 Viva la Revolution
- 23. May 2011 48 Hours of Video Uploaded … Per Minute 3 Billion Views Per Day
- 24. • 30 percent: Amount of overall percent traffic coming from the U.S. • 700 billion: Number of billion playbacks in 2010 • 10 percent: Amount of videos percent available in HD • 100 million: Number of daily million mobile views
- 25. Flip Video • Aim, Push & Shoot • Cheap – $200 versus $1,000 • File-based video recording – no tape • And upload right to Youtube or MySpace
- 26. Today doing video is even better. You can do what we did…
- 27. Good News! $600 Only $4,100 $2,500 $1,000
- 28. Good News! $600 Only $3,300 $2,500 $200
- 29. Good News! $600 Only $3,150 $2,500 $50
- 30. Good News! $80 Only $2,630 $2,500 $50
- 31. Good News! $80 Only $630 $500 $50
- 32. Good News! Only $550 $500 $50
- 33. Good News! $5 $205 Only $250 $0 $200 $50 $5
- 35. Ignore at your own risk… Price & technology are no longer barriers
- 36. The rules for video have changed as well. Less about polish… … more about engagement
- 37. 8 – 15 Seconds …to grab their attention If you want them to reach the end
- 38. Types of Video Live Live Screencasts Animation Action Events
- 41. Live Event
- 42. Live Event
- 43. Truth or Dare? Who has never shot a video before?
- 45. Screencast / Animation Created in iMovie
- 46. Screencast / Animation • Virtual Team Meetings
- 47. 5-Stage Process Development Pre-Production Production Post-Production Distribution
- 48. 5-Stage Process Key output: Script
- 49. 5-Stage Process Key outputs: Shot list & Schedule
- 50. 5-Stage Process Key output: Video
- 51. 5-Stage Process Music & FX Key output: Finished Video
- 52. 5-Stage Process Key output: Hosting & Communicating
- 53. Creative Time • Your chance to be a director & a star
- 54. What are you dying to ask?
- 55. That’s a wrap! • VideoLearningCoP (Community of Practice)