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Analytics at
CloudHesive
South Florida Analytics User Group
Nova Southeastern University
January 18th, 2023
Patrick Hannah
CTO
CloudHesive
Offices in US, Argentina and Chile
Operations in Canada, México,
Colombia, Paraguay, Uruguay,
Perú and Ecuador
2
CloudHesive
+160
Employees
Globally
+80
Average Projects
Completed/Year
+100
Commercial
& Public Sector
Customers
3
+ 100 Customers
4
CloudHesive is a cloud
software and services
firm and an AWS Premier
Consulting Partner
We were founded by veterans in the
cloud technology space in 2014
We are experts launching businesses to new heights
in the cloud by providing the freedom to focus on
what they do best.
We serve the Americas
Headquartered in Fort Lauderdale, FL, CloudHesive
has offices in Norfolk, VA, Santiago, Chile, and
Buenos Aires, Argentina.
Our domain is the AWS ecosystem
CloudHesive offerings include business solutions and
managed services that integrate AWS, Amazon
Connect, Amazon Workspaces, and more with a
broad portfolio of related technology partners
including our own next-generation SaaS platforms.
5
Our Portfolio of Services
Contact Center Solutions:, We help firms migrate from expensive, inflexible
legacy systems to Amazon Connect and integrate with our Contact Center
platform to supercharge their operations.
CloudHesive experts become part of your team
to help you achieve your business goals.
Managed Services: We migrate your mission critical workloads and mange
them on the cloud.
DevOps: We can function as your DevOps team, decrease your turnaround, and
even help you build your own DevOps practice.
Cloud Consulting: Looking for the right partner to build a cloud strategy,
handle an implementation project or execute a migration plan? We have the
experts to get the job done.
Security Services: From vulnerability assessments to turnkey solutions such
as Secure Workspaces for CMMC, our security solutions are tailored to your
needs and delivered as standalone services, or as a complete managed
package.
Our Superpowers
7
We’re more than just hired hands. Our Dextr and Centricity Software-as-a-Service platforms takes the base AWS functionality and customizes it
with features and functionality, without you having to understand the technical underpinnings of complex cloud services
SaaS Solutions To Enhance AWS
DextrFlex is a multi-tenant SaaS product built on Amazon Web Services (AWS)
intended to solve for Amazon Connect customer’s desired capabilities. Primary
features include an Agent and Supervisor Dashboard, providing additional
capabilities not included in the native Amazon Connect Interface as well as
providing additional channels for agents to engage with customers
Media Box provides complete Over the Top programming and
streaming services on top of Amazon Elemental. We provide you
with real-time dashboards enhanced reporting, detailed analytics,
customer content delivery and video library recording and search
capabilities.
CloudHesive’s Secure Amazon Workspaces enables customers
to instantly manage and oversee thousands of Amazon
Workspaces and App Stream connections across multiple AWS
accounts from a single interrace, making it amazingly simple to
scale your business.
DextrFlex
Centricity
Media Box
Centricity Secure
Amazon Workspaces
Segments
Contact Center
eCommerce
Enterprise IT/Product
Our Approach – Quick Wins
Start with quick wins
Quickly show value to the business; use the success story to evangelize
Move from theory to real-world
Show incremental improvement with minimal/no change to operations
What works a quick win?
Applications with minimal dependencies or dependencies that can be
reproduced with minimal lifting
Use Case Specific: Contact Center, End User Computing, Media
Platform Specific: Web Applications
Our Approach – Assessments
Preliminary Assessment
Typically performed before the execution of a Statement of Work
Understand drivers, applications, inventory, constraints and success criteria
Any immediate opportunities for improvement?
Detailed Assessment
First step after execution of a Statement of Work
Understand application dependencies (service <-> service, software, etc.)
Understand order of operations for migration and approach
Our Approach – Migration
Destination (Landing Zone) Planning and Implementation
Prepare AWS accounts to meet customer specific Security, Networking,
IAM, Directory and Architecture needs
Prepare customer organization for shift to AWS
Ensure processes are in place to support migration
Migration Planning/Migration Start
Plan migration sprints (again by dependency and type of migration)
Execute migration sprints
Measure migration sprints
Our Approach – Post
Post Migration
Customer Enablement
Customer CCoE
Managed Services
Customer Reference – Contact Center
Customer/Industry
Commercial & Residential Property Management
Challenge
Implementation of a contact center platform (Amazon Connect), integrated with
existing Data Warehouse (RedShift) and Business Intelligence Services (Tableau).
Approach
Implemented data lake style architecture, with Kinesis-streamed data and integration
with existing Redshift Clusters via Spectrum. Primary decision points around data
ingestion, storage and retrieval.
Results
Inception to launch completed in 6 weeks, replicating existing business intelligence
capabilities, and incremental data additions, reporting additions and performance
enhancements over lifecycle of project.
Customer Reference – Contact Center
An Evolving Approach (2018+)
Contact Events
Rev 1 > CSV ingested with Redshift Spectrum
Rev 2 > ORC, Partitioned, Queried with Redshift Spectrum
Rev 2.1 > Dedicated Redshift for Contact Center
Agent Events
Rev 1 > ORC, Partitioned, Queried with Redshift Spectrum
Future State
Kinesis > Redshift Streaming Ingestion for Kinesis Data Streams
Connect, Redshift Spectrum and Tableau
Customer Reference – eCommerce
Customer/Industry
Non-Profit
Challenge
Loading and ongoing replication of clickstream data from third party provider for use
in existing Business Intelligence reports.
Approach
Implemented DMS and Redshift, with connectivity to Internet for source data
replication, and connectivity to user VPCs for interactive querying. Primary decision
points around data ingestion (third party versus DMS), node/storge type selection and
retrieval patterns.
Results
Solution was implemented utilizing native AWS services, integrated with customer’s
existing end-user access approach and business intelligence package (Tableau).
DMS, Redshift and Tableau
Enterprise IT/Product Questions
Product
What does it cost?
What value is it providing?
Development
Things important to my business
Business Operational
What does it cost?
What value is it providing?
Technical Operational
Things important to my business
Security Operational
Things important to my business
Enterprise IT/Product Source Data
Inventory – what do we have?
Cost/usage – how much of it do we have?
Best practices – what did we miss?
Governance/risk/compliance – are we covered?
Metrics/events/traces/streams – what is the system telling us?
Tickets – where can we improve?
Conclusion
Leveraging data analytics services to manage the lifecycle of our our
technology and operations data, we can be more agile in improving
our response to the what the data tells us.
Individually these sources have value.
Combined, these sources tell a lifecycle driven story.
We let the data analytics services do the heavy lifting for us.
There is no one size fits all approach.
Deciding factors are the desired end state versus the value of the data
versus the cost to operate.
The hardest part of getting started is getting started.
AWS Meetups
Boca Raton: https://www.meetup.com/awsflorida
Doral: https://www.meetup.com/AWSUserGroupDoral
Fort Lauderdale: https://www.meetup.com/South-Florida-Amazon-Web-Services-Meetup
Jacksonville: https://www.meetup.com/AWS-User-Groups-of-Florida-Jacksonville
Miami: https://www.meetup.com/Miami-AWS-Users-Group
Miami Beach: https://www.meetup.com/aws-user-group-miami
Orlando: https://www.meetup.com/Orlando-AWS-Users-Group
Palm Beach Gardens: https://www.meetup.com/AWS-Users-Group-of-Florida-Palm-Beach-
Gardens
Tampa: https://www.meetup.com/Tampa-AWS-Users-Group
Fort Lauderdale
2419 E. Commercial Blvd, Ste. 300
Ft. Lauderdale, Florida
USA
Buenos Aires
Av. Del Libertador 6680, Piso 6
CABA, Ciudad de Buenos Aires
Argentina
Santiago de Chile
Cerro El Plomo 5420 SB1, Oficina 15
Nueva Las Condes, Santiago de Chile
Chile
800-860-2040 x2
sales@cloudhesive.com
cloudhesive.com
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Analytics at CloudHesive

  • 1. Analytics at CloudHesive South Florida Analytics User Group Nova Southeastern University January 18th, 2023 Patrick Hannah CTO CloudHesive
  • 2. Offices in US, Argentina and Chile Operations in Canada, México, Colombia, Paraguay, Uruguay, Perú and Ecuador 2 CloudHesive +160 Employees Globally +80 Average Projects Completed/Year +100 Commercial & Public Sector Customers
  • 4. 4 CloudHesive is a cloud software and services firm and an AWS Premier Consulting Partner We were founded by veterans in the cloud technology space in 2014 We are experts launching businesses to new heights in the cloud by providing the freedom to focus on what they do best. We serve the Americas Headquartered in Fort Lauderdale, FL, CloudHesive has offices in Norfolk, VA, Santiago, Chile, and Buenos Aires, Argentina. Our domain is the AWS ecosystem CloudHesive offerings include business solutions and managed services that integrate AWS, Amazon Connect, Amazon Workspaces, and more with a broad portfolio of related technology partners including our own next-generation SaaS platforms.
  • 5. 5 Our Portfolio of Services Contact Center Solutions:, We help firms migrate from expensive, inflexible legacy systems to Amazon Connect and integrate with our Contact Center platform to supercharge their operations. CloudHesive experts become part of your team to help you achieve your business goals. Managed Services: We migrate your mission critical workloads and mange them on the cloud. DevOps: We can function as your DevOps team, decrease your turnaround, and even help you build your own DevOps practice. Cloud Consulting: Looking for the right partner to build a cloud strategy, handle an implementation project or execute a migration plan? We have the experts to get the job done. Security Services: From vulnerability assessments to turnkey solutions such as Secure Workspaces for CMMC, our security solutions are tailored to your needs and delivered as standalone services, or as a complete managed package.
  • 7. 7 We’re more than just hired hands. Our Dextr and Centricity Software-as-a-Service platforms takes the base AWS functionality and customizes it with features and functionality, without you having to understand the technical underpinnings of complex cloud services SaaS Solutions To Enhance AWS DextrFlex is a multi-tenant SaaS product built on Amazon Web Services (AWS) intended to solve for Amazon Connect customer’s desired capabilities. Primary features include an Agent and Supervisor Dashboard, providing additional capabilities not included in the native Amazon Connect Interface as well as providing additional channels for agents to engage with customers Media Box provides complete Over the Top programming and streaming services on top of Amazon Elemental. We provide you with real-time dashboards enhanced reporting, detailed analytics, customer content delivery and video library recording and search capabilities. CloudHesive’s Secure Amazon Workspaces enables customers to instantly manage and oversee thousands of Amazon Workspaces and App Stream connections across multiple AWS accounts from a single interrace, making it amazingly simple to scale your business. DextrFlex Centricity Media Box Centricity Secure Amazon Workspaces
  • 9. Our Approach – Quick Wins Start with quick wins Quickly show value to the business; use the success story to evangelize Move from theory to real-world Show incremental improvement with minimal/no change to operations What works a quick win? Applications with minimal dependencies or dependencies that can be reproduced with minimal lifting Use Case Specific: Contact Center, End User Computing, Media Platform Specific: Web Applications
  • 10. Our Approach – Assessments Preliminary Assessment Typically performed before the execution of a Statement of Work Understand drivers, applications, inventory, constraints and success criteria Any immediate opportunities for improvement? Detailed Assessment First step after execution of a Statement of Work Understand application dependencies (service <-> service, software, etc.) Understand order of operations for migration and approach
  • 11. Our Approach – Migration Destination (Landing Zone) Planning and Implementation Prepare AWS accounts to meet customer specific Security, Networking, IAM, Directory and Architecture needs Prepare customer organization for shift to AWS Ensure processes are in place to support migration Migration Planning/Migration Start Plan migration sprints (again by dependency and type of migration) Execute migration sprints Measure migration sprints
  • 12. Our Approach – Post Post Migration Customer Enablement Customer CCoE Managed Services
  • 13. Customer Reference – Contact Center Customer/Industry Commercial & Residential Property Management Challenge Implementation of a contact center platform (Amazon Connect), integrated with existing Data Warehouse (RedShift) and Business Intelligence Services (Tableau). Approach Implemented data lake style architecture, with Kinesis-streamed data and integration with existing Redshift Clusters via Spectrum. Primary decision points around data ingestion, storage and retrieval. Results Inception to launch completed in 6 weeks, replicating existing business intelligence capabilities, and incremental data additions, reporting additions and performance enhancements over lifecycle of project.
  • 14. Customer Reference – Contact Center An Evolving Approach (2018+) Contact Events Rev 1 > CSV ingested with Redshift Spectrum Rev 2 > ORC, Partitioned, Queried with Redshift Spectrum Rev 2.1 > Dedicated Redshift for Contact Center Agent Events Rev 1 > ORC, Partitioned, Queried with Redshift Spectrum Future State Kinesis > Redshift Streaming Ingestion for Kinesis Data Streams
  • 16. Customer Reference – eCommerce Customer/Industry Non-Profit Challenge Loading and ongoing replication of clickstream data from third party provider for use in existing Business Intelligence reports. Approach Implemented DMS and Redshift, with connectivity to Internet for source data replication, and connectivity to user VPCs for interactive querying. Primary decision points around data ingestion (third party versus DMS), node/storge type selection and retrieval patterns. Results Solution was implemented utilizing native AWS services, integrated with customer’s existing end-user access approach and business intelligence package (Tableau).
  • 17. DMS, Redshift and Tableau
  • 18. Enterprise IT/Product Questions Product What does it cost? What value is it providing? Development Things important to my business Business Operational What does it cost? What value is it providing? Technical Operational Things important to my business Security Operational Things important to my business
  • 19. Enterprise IT/Product Source Data Inventory – what do we have? Cost/usage – how much of it do we have? Best practices – what did we miss? Governance/risk/compliance – are we covered? Metrics/events/traces/streams – what is the system telling us? Tickets – where can we improve?
  • 20. Conclusion Leveraging data analytics services to manage the lifecycle of our our technology and operations data, we can be more agile in improving our response to the what the data tells us. Individually these sources have value. Combined, these sources tell a lifecycle driven story. We let the data analytics services do the heavy lifting for us. There is no one size fits all approach. Deciding factors are the desired end state versus the value of the data versus the cost to operate. The hardest part of getting started is getting started.
  • 21. AWS Meetups Boca Raton: https://www.meetup.com/awsflorida Doral: https://www.meetup.com/AWSUserGroupDoral Fort Lauderdale: https://www.meetup.com/South-Florida-Amazon-Web-Services-Meetup Jacksonville: https://www.meetup.com/AWS-User-Groups-of-Florida-Jacksonville Miami: https://www.meetup.com/Miami-AWS-Users-Group Miami Beach: https://www.meetup.com/aws-user-group-miami Orlando: https://www.meetup.com/Orlando-AWS-Users-Group Palm Beach Gardens: https://www.meetup.com/AWS-Users-Group-of-Florida-Palm-Beach- Gardens Tampa: https://www.meetup.com/Tampa-AWS-Users-Group
  • 22. Fort Lauderdale 2419 E. Commercial Blvd, Ste. 300 Ft. Lauderdale, Florida USA Buenos Aires Av. Del Libertador 6680, Piso 6 CABA, Ciudad de Buenos Aires Argentina Santiago de Chile Cerro El Plomo 5420 SB1, Oficina 15 Nueva Las Condes, Santiago de Chile Chile 800-860-2040 x2 [email protected] cloudhesive.com