CEU Company Profile 2015 English Version
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C.E. United, Inc. provides cross-media marketing and sales services leveraging local networks across Asia Pacific, North America, and Europe. The company aims to enhance its owned media network through initiatives like boosting its Facebook community and building strategic alliances. It seeks to generate revenue through various streams including advertising, e-commerce, digital content sales, and affiliates. C.E. United analyzes data to optimize its marketing strategies and drive sales acceleration.
CEU Company Profile 2015 English Version
- 1. 1 Mail Contact; [email protected] Company Profile of C.E.UNITED, Inc. C.E. United, Inc. / Cozy Mizoguchi +81-80-1205-8448 LinkedIn; http://jp.linkedin.com/pub/cozy-mizoguchi/10/977/b74 2015/03/09 Contents Enhancement Communication Enlargements Cozy Entertainment
- 2. 2 Implementing Expansion of business markets + Paving multiple revenue streams + Accelerating efficient cross/up-selling as reliable sales force 2015 Cozy Mizoguchi / [email protected] all rights reserved Core Competences / Strengths Creating Useful Owned Media Constructing Valuable Users DB 1. SNS/Owned Media Marketing 2. Inbound Marketing 3. Global / Outbound Marketing 4. B2B Sales: AD sales, Alliances, etc. 5. B2C Sales: EC/Contents/Affiliate, etc. 6. Data Mining / Analysis
- 3. 2 North America 3 E U 1 Asia Pacific Global Networking 2015 Cozy Mizoguchi / [email protected] all rights reserved Developing practical cross media marketing & sales via leveraging variety of our local networks Effective direct reaching out to each of targeting regions with multiple languages translations, such; English, Chinese, Thai, Vietnam, others.
- 4. 1. Simple Vision 2. Clear Strategy 3. Practical Action Plans 4. Proactive & Immediate Sales Activities 5. Accurate Data Analysis & Feedback to Strategy 6. Reliable Business Plan & Team Formation 7. Realistic Roadmap 4 Framework of Business Implementation Along Making Consensus with Team & HQ + Developing Strong Team 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 5. 5 3. Useful Omni- Sales Channels 2. Cross Media Promotion via Partnerships 1. Enhancement of Owned Media 4. Accurate Data Mining / Analysis / Feedback Key Strategic Initiatives 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 6. < Major Action Plans > 1. Facebook Enhancement* 2. Attractive Contents Marketing ⇒ “Digital Magazine” 3. Effective Cross Media Promotion 4. Users Participatory Campaigns 5. Mash up / Collaborative Campaigns with Valuable Partners 6. Targeting AD along ROAS / CPA 7. Featuring Appealing Icons to Targeting Clusters 8. Social Plugin < Major Aims > Efficient Reaching to Potential New Customers Getting Further Attention from Current Customers ＋ Practical Action Plans: Owned Media + Partnerships < Prerequisites > 1. Setting up Core Targeting Clusters 2. Continual / Efficient Outreaching to Targets 3. Constructing Fan DB2015 Cozy Mizoguchi / [email protected] all rights reserved
- 7. Contents Site Facebook Youtube Instagram Twitter BLOG LINE 7 Mailing Lists Events ⇒ Expansion of Active Fans + Their Engagements ⇒ Less Promotion Fees + More Chances to Collaborate Efficient & Direct Reaching to Targeting Clusters via Seamless Owned Networking + Community for Practical O2O Marketing P R Enhancement of Owned MediaOwned Media Network 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 8. 8 Maximizing Useful Access Points Targeting Clusters Building Up Useful Strategic Alliances Constructing Owned Media via Contents Marketing Facebook Twitter LINE YouTube BLOG T V P R Targeting AD Radio Event Paper Media Cross Meida Promotion via Partnerships Instagram Partner’s Sites 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 9. Useful Omni-Sales Channels Multiple + Proactive + Constant Reaching to Both B2C + B2B Markets Driving Traffics from Fans/Users + Expanding B2B Partnerships 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 10. 10 Constructing Realistic Multiple Business Models Organic◆ Business Developments Matrix ◆ M & A 1 e Commerce 6 Application 5 Subscriptions 2 AD / Sponsorships 4 Digital Contents 3 Affiliates Alliances ビジネス展開マトリックス～参考例～Matrix of Business Developments 2015 Cozy Mizoguchi / [email protected] all rights reserved Especially in strengths in; 1. Business Transition 2. Revitalization 3. Starting-Up Based upon variety of actual experiences, insights.
- 11. 11 Accurate Data Mining / Analysis / Feedback < Major Action Plans > 1. Gathering Accurate Data / Updating: ⇒ Google Analytics, Facebook Insights, etc. 2. Setting up Objective KPI / Metrics: ⇒ Sales / Profit, # of Likes, Reach, Page Views / Unique Users, etc. ⇒ CPA, CTR, Conversion, ROAS, etc. 3. Market Research & Competitors Analysis 4. Feedback to New Line-ups *Conversion: - 1.6 - 3% from Facebook / Ave: 2,45% - 2.39% in iOS - 1.90% in Android 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 12. Drastic Sales Acceleration ⇒ Sales = # of Visitors x % of Purchase x Ave sales @ customers < Examples > 2times ≒ x 1.25 x 1.25 x 1.25 Goal Enhanced Owned Media Useful Omni- Sales Channels Cross Media Promotion via Partnerships Accurate Data Mining / Analysis / Feedback12 Current Customers ⇒ Royal Customers ＋New Customers ⇒ Stable Customers ＋ Up-Sells + Cross-Sells New Business Models ⇒ AD, Affiliate, Contents ＋ 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 13. 2015/1 half Realistic Roadmap 2015/2 half 2016/1 half 2016/2 half Useful Omni Sales Channels Cross Media Promotion via Partnerships Accurate Data Mining / Analysis / Feedback Enhancement of Owned Media Sales % Marketing, SGA 13 Prospects InfluencerCustomer Sales Marketing Costs 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 14. 9 PR / Event & Conference Organization 8 SNS & Cross Media Marketing / Campaigns 7 DB Mining + Customer Communication & Supports 6 Sales Implementation / Strategic Alliances 4 Market Research & Sharing Data w/ HQ / Global Teams 1 Business Plan / Business Model 2 Team Formation / Staffing / Evaluation 3 Finance Report / Legal / Administration 10 Web Creations / Updating 11 Customization / Localization <3> Sales & Business Developments & CRM <4> Marketing / Promotion & PR <5> Sites Structure 5 New Products & App Developments & Localization <1> Business Planning / Organization / Backyards Social NetworkBusiness Plan / Team Formation / Operations 14 <2> R & D 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 15. Cozy Mizoguchi, all rights reserved 2010 C.E.United, inc Company Profile Cozy Mizoguchi, all rights reserved / Sept, 2010 【 代表取締役 / Founder, CEO 】 溝口 浩司 / Cozy Mizoguchi LAWSON Inc. Deputy, General Mgr, CRM / Marketing Dept. Apr/2009 – May/2010 EMI Music Japan Inc SVP, Business Development Dept. Sep/2007 – Apr/2009 Entertainment Plus Inc Senior Director, Biz-Dev Dept. Dec/2005 – Aug/2007 Real Networks Japan Director, Music Service Dept. Nov/2004 - Nov/2005 AOL Japan Inc Director, Content Programming Dept. Jan/2002 - Sep/2004 MTV JAPAN inc Vice President, Business Development Dept. Nov/2000 - Dec/2001 Softbank Media & Marketing inc Sr. Mgr, Biz Dev & Marketing Jan/2000 - Oct/2000 Japan Travel Bureau Inc. Apr/1992 – Dec/1999 YOKOHAMA RUBBER co., ltd Apr/1986 - Jul/1991 2015 Cozy Mizoguchi / [email protected] all rights reserved
- 16. 16 Example of Accomplishments in Owned Media Marketing C.E.United, inc / Cozy Mizoguchi / [email protected] < Direction > Embodiment of smooth transition from Music Contents Centric Business to Cross Media Business Model < Business Actions / Major Accomplishments > Enhanced useful Owned Media Network for creating reliable revenue schemes; 1. Boosted Facebook community from 1,250 to 99,925 2. Initiated various type of Fan Participatory Campaigns 3. Built up wide array of useful strategic alliances with more than 40 Partners; HURLEY, ZIPPO, BEATS, GIRBAUD, SHISEIDO, others. 4. Created "NEW" multiple revenues; AD / Sponsorships, EC, Digital Contents, Affiliates, Application.
- 17. 17 some of examples; Collaborations via facebook w/ Beats by Dre w/ Fender w/ ZIPPO w/ Jack Daniel C.E.United, inc / Cozy Mizoguchi / [email protected]
- 18. 18 Collaborations / Media Exposures @ Ollie w/ Hurley @ Samurai Magazinew/ MURASAKI Sports Gracing the cover of plenty of popular street fashion magazines C.E.United, inc / Cozy Mizoguchi / [email protected]
- 19. Adding new value enabling unique positioning Duet with one of talented Deva from American Idol Season 8, Jullisa Veloz, “2 of Us”” in top page of Windows Media America Stand Up! “Crossover Talks” Stand Up! has been launching new project = “Crossover Talks” which JESSE interviews with person standing up” along his/her mission/motivation. 1st interview with NASA scientist, Jonathan D. Trent for exchanging each of ideas + actual actions of eco-friendlyCollaboration with Venezuela Embassy Interview @ popular Dog Magazine Official Guest Speaker @ TEDx C.E.United, inc / Cozy Mizoguchi / [email protected]
- 20. 20 C.E.United, inc / Cozy Mizoguchi / [email protected] 1 Zippo; http://www.youtube.com/watch?v=YV7JQ5DnzUE 2 Beats by Dr. Dre; http://www.youtube.com/watch?v=-bUuLfRJHc0 3 Olympus; https://www.youtube.com/watch?v=dVbh7TdfxsM 4 Hurley & MURASAKI SPORTS; http://www.youtube.com/watch?v=_6njUv4LeoE 5 KADOKAWA Games & Grasshopper； http://www.youtube.com/watch?v=usTRofzwceg 6 GIRBUAD; http://www.youtube.com/watch?v=jLs-PDCJGXY&list=RDusTRofzwceg 7 NASA; http://www.youtube.com/watch?v=Lhq51CYI1AY 8 Documentary Video; http://www.youtube.com/watch?v=-5XlQ7Tc2Bc Collaboration with The Established Global Brands
- 21. Multiple Business Models < Major Revenue Streams in addition to Music > 1 AD Business 2 Affiliate Business 3 e-Commerce Business 4 Premium Contents Business ・Application 5 Membership Business C.E.United, inc / Cozy Mizoguchi / [email protected]
- 22. AD Business；JESSE w/ GIRBUAD < 2013 SS Collaboration > < 2012 FW Social MKTG collaboration > < 2012 Tokyo Fashion Week > C.E.United, inc / Cozy Mizoguchi / [email protected]
- 23. 23 AD Business；KenKen w/ SHISEIDO Fan Participatory Campaign with the largest cosmetic company = SHISEIDO, creating influential buzz Kenken Official Site Facebook C.E.United, inc / Cozy Mizoguchi / [email protected]
- 24. Mutual Contents Marketing ・JESSE @ Kadokawa Games facebook page ・KenKen @ Olympus facebook page Once we can create appealing community, There are plenty of possibilities to get sponsors. Practical, realistic contents marketing with useful business partners C.E.United, inc / Cozy Mizoguchi / [email protected]
- 25. e- Commerce Sizable & active community enables us to navigate fans to our e-Commerce pages naturally. C.E.United, inc / Cozy Mizoguchi / [email protected]
- 26. Bass Guitar Practice Application - Originally developed as compatible application for iOS, Android - Ranked top 10 popular application on app store Digital Contents
- 27. 2015 Cozy Mizoguchi / [email protected] all rights reserved Global scale music media ”iConcerts”, special interview The most Popular Teen magazine Legendary Venue “Webster Hall” US MTV Top page Outbound Marketing
- 28. Outbound Marketing 2015 Cozy Mizoguchi / [email protected] all rights reserved Taiwan, large scale Rock Fes. Featured in the most popular music media in Taiwan Top page appearance on US Windows Media Hong Kong, large scale Rock Fes.
- 29. 29 Stand Up! Project Stand Up! project was picked up by NIKKEI @ their front page, As new business model. C.E.United, inc / Cozy Mizoguchi / [email protected]
- 30. Example; Collaborative Project With Zippo; C.E.United, inc / Cozy Mizoguchi / [email protected]
- 31. 2015 C.E.United, inc / Cozy Mizoguchi / [email protected] Appendix
- 32. - Facebook is The Most Active SNS in Japan. - Numerous Companies are Maximizing Facebook for Their Core SNS Media. ・78.7% using Facebook, Twitter=57.3% / LINE=25.6% To Enlarge Opportunities of Collaborations with Useful Business Partners by Creating Appealing Facebook PageC.E.United, inc / Cozy Mizoguchi / [email protected] Facebook
- 33. Facebook 1. Facebook Population in Japan: 24,000,000 *18.9% among JPN 2. Genders; Female;48.1% Male; 51.9% 3. Age: *According to volume of population 1. 20-29 female;4,200,000 / 2. 20-29 male: 3,600,000 3. 30-39 male; 3,000,000 / 4. 30-39 female; 3,000,000 5. 40-49 male: 2,200,000 / 6. 40-49 female: 1,580,000 7. 13-19 female; 1,000,000 / 8. 13-19 male; 920,000 9. 50-59 male; 980,000 / 10. female; 620,000 4. Demographic; Tokyo; 3,600,000 / Kanagawa; 1,820,000 Osaka: 1,760,000 / Aichi: 1,240,000 / Chiba: 1,040,000 C.E.United, inc / Cozy Mizoguchi / [email protected], all rights reserved
- 34. Other Major SNS 1. Population: < Twitter > 21,750,000 < LINE > 50,000,000 < YouTube > 50,780,000 2. Genders: < Twitter > Female;42.0% Male; 58.0% < LINE > Female;54.3% Male; 45.7% < YouTube > Female;43.3% Male; 56.7% 3. Average Staying Time: < Twitter > 46.1 minutes per 1 month < LINE > 0-10min; 19.5% 11-30min: 28.5% 31-60min: 23.7% per 1 day < YouTube > 138.1 minutes per 1 month C.E.United, inc / Cozy Mizoguchi / [email protected], all rights reserved
- 35. From which Devices Users Access to Facebook? 2015 C.E.United, inc / Cozy Mizoguchi / [email protected] Facebook Users in Japan
- 36. Main Reasons of Using Facebook Female Facebook Users to gather info @ Facebook, disseminating those info from their Facebook pages. Facebook Users in Japan 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]
- 37. Major SNS Users by Age brackets SNS Users in Japan 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]
- 38. - High Usage Frequency by Major SNS: LINE= 81% / Facebook=74% / Twitter=63% Social NetworkSNS Users in Japan 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]
- 39. e - Commerce 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]
- 40. < EC Usages by Devices > - PC; 118b US$ / 74.2% - Smart-phone; 26b US$ / 16.4% - Feature-phone: 8b US$ / 5.0% - Tablets: 7b US$ / 4.4% EC Usages by Devices EC Market in Japan 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]
- 41. Major EC Users / Main Date & Time Zone of accessing to EC sites Mon Tue Wed Thurs Fri Sat Sun Blue = Male / Red = Female EC Market in Japan 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]
- 42. 42 <Appendix> Areas by Annual Incomes 1000～1100万円 ３．８% 1100～1200万円 ２．６ 1200～1300万円 ２．２ 1300～1400万円 １．５ 1400～1500万円 １．３ 1500～1600万円 ０．７ deviation 20～ 24 24～ 29 30～ 34 34～ 39 40～ 44 45～ 49 Nation 1.0000 275 378 462 558 617 666 TOKYO 1.3479 371 510 623 752 832 898 KANAGAWA 1.1197 308 423 517 625 691 746 AICHI 1.0702 294 405 494 597 660 713 KYOTO 1.0181 280 385 470 568 628 678 OSAKA 1.0330 284 390 477 576 637 688 HYOGO 1.0446 287 395 483 583 645 696 NARA 1.0580 291 400 489 590 653 705 1600～1700万円 ０．７% 1700～1800万円 ０．６ 1800～1900万円 ０．３ 1900～2000万円 ０．１ 2000万円以上 １．３ Prefecture Ages - Prefectures by Above Income than Nation Ave. - High Income Brackects Average Income by Prefectures 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]