Social Media and the Future of Small and Medium Sized Business #SMBs
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This document discusses how social media is impacting small and medium sized businesses (SMBs). It notes that SMBs contribute significantly to the economy by creating many new jobs. The document highlights that the digital divide is closing rapidly as social media adoption increases. It also discusses how social media can improve communication, collaboration and productivity. Several infographics are presented that show how SMBs are using social media platforms like LinkedIn, Facebook and Twitter to engage customers, drive sales and acquire new business. The benefits of social media marketing for SMBs include increased exposure, customer engagement and word of mouth referrals.
Social Media and the Future of Small and Medium Sized Business #SMBs
- 1. Social Media and the Future of Small and Medium Sized Businesses #SMBs Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University
- 2. “Nothing has changed. Everything is different.” ~ Stefan Olander,VP Digital Sport for Nike co-authorVelocity -
- 3. Digital and social media take what people are already doing and makes it easier, faster, better.. and more fun.
- 4. ~ Brian Solis, Principal at Altimeter Group Author,The End of Business As Usual What does the future look like?
- 5. Digital Divide Is Every 6-12 months, Not Generational
- 6. Spread of Earthquake Related Tweets - 5.8 mag earthquake EpicenterVA Aug. 23, 2011 30 secs.
- 7. Improved communication and collaboration from social media could add $1.3 trillion annually in value to the economy and raise knowledge worker productivity 20-25%. 2012 Study How can social media improve our jobs and organizations?
- 8. Why should we care about SMBs? ! SMBs contribute $5.5 trillion in annual revenue Source: Dun and Bradstreet ! ! SMBs create 7 out of every 10 new jobs. ! ! Source: Dun and Bradstreet, SBA Office of Advocacy
- 9. SMBs are optimistic about 2014 and focused on marketing ! ! ! ! Source: Rocket Lawyer December 2013 Semi-Annual Small Business Survey
- 10. What do companies say about digital and social media? ! ! ! !
- 11. How are SMBs using social media for their business ! ! ! Source: LinkedIn Marketing Solutions !
- 12. How can social media help SMBs grow ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
- 13. How are small businesses using social media? ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
- 14. Source: Bank of America Small Business Study How are small businesses using social media? ! ! !
- 15. How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
- 16. How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
- 17. How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
- 18. Which social media are SMBs using? ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
- 19. http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How much time are small businesses spending on social media websites? ! ! !
- 20. http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How is customer acquisition working for small businesses? ! ! !
- 21. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
- 22. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
- 23. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
- 24. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
- 25. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
- 26. http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How much time are consumers spending on social media websites? ! ! !
- 27. http://www.dr4ward.com/dr4ward/2011/10/how-does-word-of-mouth-marketing-differ-offline-and-online-infographic.html What is the value of word of mouth for SMBs? ! ! !
- 28. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
- 29. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
- 30. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html What social media sites are most likely to influence purchases? ! !
- 31. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
- 32. Why do consumer follow brands? ! !
- 33. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
- 34. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html Percentage of social media users who purchase and item after sharing or favoriting on their network ! !
- 35. How does social media influence purchase decision? ! !
- 36. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
- 37. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
- 38. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
- 39. http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
- 40. http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
- 41. http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
- 42. http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
- 43. http://www.dr4ward.com/dr4ward/2013/09/how-can-blogging-help-small-businesses-infographic.html Content for SMBs - Paid, Owned and Earned ! ! !
- 44. http://www.dr4ward.com/dr4ward/2013/09/what-type-of-digital-content-do-you-need-for-the-different-stages-of-the-purchasing-funnel-infograph.html Types of Digital Content for the Different Stages of The Purchasing Funnel
- 46. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
- 47. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
- 48. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
- 49. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
- 50. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
- 51. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
- 53. Industry Rigorous and mprehensive ced Strategy and Skills HS Certified vs #ASMScert Education & Training
- 54. Questions? #SMBs Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University