Measurecamp 2017 - Yandex Metrica
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Yandex.Metrica is a free web analytics service that helps analyze website audience, user behavior, conversion, revenue, advertising effectiveness, traffic sources, and site performance. While many features are free, the target call feature is charged for calls to landlines in Russia and Ukraine. The document includes details on setting up counters, configuring click maps and session replays, and additional resources for support.
Measurecamp 2017 - Yandex Metrica
- 1. Dan Taylor Why You Need To Install Yandex.Metrica
- 2. About Me Dan Taylor Account Manager @ SALT.agency Write for Search Engine Journal, SEMRush, OnCrawl…
- 3. About Metrica Yandex.Metrica is a web analytics service for websites and ecommerce. You can use it to analyze: • The site's audience and user behavior. • Site conversion and revenue. • Effectiveness of internet and offline advertising. • Traffic sources. • Site availability and response time. All Yandex.Metrica features are free of charge, except Target Call (which is available for calls to landlines in Russia and Ukraine).
- 4. Dashboard
- 5. Session Data
- 8. Click Maps
- 9. Link Maps
- 10. Session Replays
- 12. Setting Up Your Counter Out of the box counters allow click maps, link maps They need configuration to track scroll maps, session replays, retargeting for Yandex Direct, goals…
- 14. Setting Up Session Replays
- 15. Setting Up Session Replays
- 16. Setting Up Goals
- 17. Goal: Page View
- 18. Goal: Forms, Event Clicks
- 20. Thank you. @danny_taywitter http://dantaylor.online/ https://salt.agency/ GTM Config File https://plus.google.com/117298997433687198127/posts/1c46V9AmfZ7 Yandex Support https://yandex.com/support/metrica/