Search Norwich #7 - Keyword Research Tips & Tactics To Increase Clicks & Impressions

Search Norwich #7 - Keyword Research Tips & Tactics To Increase Clicks & Impressions

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  @seodanbrooks
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  @seodanbrooks A Little AboutMe...
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  @seodanbrooks A Little AboutMe... ● I work for Aira
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  @seodanbrooks A Little AboutMe... ● I work for Aira ● SEO
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  @seodanbrooks A Little AboutMe... ● I work for Aira ● SEO ● 9+ Years
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  @seodanbrooks A Little AboutMe... ● I work for Aira ● SEO ● 9+ Years ● Worked at McDonalds
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  @seodanbrooks A Little AboutMe...
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  @seodanbrooks I love doingkeyword research
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  @seodanbrooks Here are someof my favourites…
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  @seodanbrooks “will bananas killme”
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  @seodanbrooks “how do iimprove my lovelife”
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  @seodanbrooks “my balls aresaggy”
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  @seodanbrooks All of thesehave something in common
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  @seodanbrooks The user wantsan answer or solution
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  @seodanbrooks This process willhelp you
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  @seodanbrooks Because it works
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  @seodanbrooks This process willshow you
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  @seodanbrooks This process willshow you How to identify competitors ranking terms,
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  @seodanbrooks This process willshow you How to identify competitors ranking terms, Highlight content gaps
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  @seodanbrooks This process willshow you How to identify competitors ranking terms, Highlight content gaps, Increase the number of impressions
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  @seodanbrooks This process willshow you How to identify competitors ranking terms, Highlight content gaps, Increase the number of impressions, Drive people to your content
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  @seodanbrooks It works
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  @seodanbrooks
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  @seodanbrooks I have aproblem... Here are some solutions... I’m ready to take action...
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  @seodanbrooks “I Need ToLose Weight” “Why Do I Have A Beer Belly” “Lose Beer Belly” “Best Weight Loss Products” “Compare Rowing Machines” “Safest Diets To Lose Weight” “Cheap Gym Membership” “Buy A Rowing Machine” “Order Fat Free Snacks Online”
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  @seodanbrooks My process
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  @seodanbrooks My process Get alist of “Seed” keywords
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  @seodanbrooks My process Get alist of “Seed” keywords What’s currently ranking?
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  @seodanbrooks My process Get alist of “Seed” keywords What’s currently ranking? What are competitors doing?
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  @seodanbrooks My process What’s gettingclicks & impressions?
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  @seodanbrooks My process What’s gettingclicks & impressions? What terms are getting traffic?
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  @seodanbrooks My process What’s gettingclicks & impressions? What terms are getting traffic? Converting keywords and weighted sort
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  @seodanbrooks Step 1: Creatinga research document
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  @seodanbrooks
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  @seodanbrooks What data dowe want to review?
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  @seodanbrooks Keyword
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  @seodanbrooks Stage Of TheBuyer’s Journey
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  @seodanbrooks Keyword Type
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  @seodanbrooks Secondary Keywords
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  @seodanbrooks Search Volume
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  @seodanbrooks Estimated CPC
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  @seodanbrooks Competition
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  @seodanbrooks Additional Metrics
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  @seodanbrooks Make A CopyOf My Template https://www.aira.net/search-norwich/
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  @seodanbrooks Step 2: Gathering“Seed” keywords
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  @seodanbrooks “Seed” Keywords Start bybrainstorming ideas
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  @seodanbrooks “Seed” Keywords Start bybrainstorming ideas Analyse the website
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  @seodanbrooks “Seed” Keywords Start bybrainstorming ideas Analyse the website Take a look at related forums & industry sites
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  @seodanbrooks “Seed” Keywords Start bybrainstorming ideas Analyse the website Take a look at related forums & industry sites Ask the client
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  @seodanbrooks Step 3: What’scurrently ranking?
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  @seodanbrooks Google Search Console
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  @seodanbrooks Google Search Console
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  @seodanbrooks Google Search Console
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  @seodanbrooks Google Search Console
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  @seodanbrooks Other Tools YouCan Use
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  @seodanbrooks Step 4: Whatare competitors ranking for?
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  @seodanbrooks Competitor’s Ranking Keywords https://moz.com/explorer ●Free & Paid Options ● Competitors Terms
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  @seodanbrooks 1. Add yourdomain & competitors
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  @seodanbrooks 2. Compare theranking keywords
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  @seodanbrooks 3. Select thekeywords you want
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  @seodanbrooks Step 5: Whatkeywords bring traffic?
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  @seodanbrooks Keywords Bringing InTraffic
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  @seodanbrooks Keywords Bringing InTraffic
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  @seodanbrooks Keywords Bringing InTraffic Add domain and select “Organic Research”
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  @seodanbrooks Keywords Bringing InTraffic Go to the “Positions” report
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  @seodanbrooks Keywords Bringing InTraffic Add an Advanced Filter for branded terms
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  @seodanbrooks Keywords Bringing InTraffic Select and export your keywords
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  @seodanbrooks Keywords Bringing InTraffic Remember to sort by Traffic %
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  @seodanbrooks @airadigital Quick Recap
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  @seodanbrooks ● Created aresearch document ● Gathered “Seed” keywords ● Checked what terms are already ranking ● Spyed on the competition ● Identified keywords that generate traffic
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  @seodanbrooks Step 6: Convertingkeywords & weighted sort
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  @seodanbrooks Converting Keywords Head overto Google Analytics
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  @seodanbrooks Acquisition > GoogleAds > Search Queries
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  @seodanbrooks Adjust the daterange, select & sort goals before applying weighted sort
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  @seodanbrooks Adjust the daterange, select & sort goals before applying weighted sort
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  @seodanbrooks Adjust the daterange, select & sort goals before applying weighted sort
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  @seodanbrooks Adjust the daterange, select & sort goals before applying weighted sort
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  @seodanbrooks Adjust the daterange, select & sort goals before applying weighted sort
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  @seodanbrooks Step 7: Toolsto find new keywords
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  @seodanbrooks Website: https://moz.com/explorer Cost: Free& Paid Good For: Competitor analysis and new keyword suggestions
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  @seodanbrooks Website: https://www.semrush.com/features/keyword-magic-tool/ Cost: Free& Paid Good For: Grouping keywords & identifying featured snippet opportunities
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  @seodanbrooks Website: https://www.infinitesuggest.com/ Cost: Free
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  @seodanbrooks Website: https://answerthepublic.com/ Cost: Free& Paid Good For: Finding questions & awareness content
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  @seodanbrooks Website: https://keywordshitter.com/ Cost: Free GoodFor: Getting mass keyword suggestions
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  @seodanbrooks Step 8: Populatingyour research document
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  @seodanbrooks Populating Your ResearchDoc Add in your keywords & preferred metrics
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  @seodanbrooks Populating Your ResearchDoc Don’t forget the Buyer’s Journey!
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  @seodanbrooks Populating Your ResearchDoc Start prioritising
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  @seodanbrooks
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  @seodanbrooks Step 9: Mappingyour research
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  @seodanbrooks Mapping Your Research
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  @seodanbrooks Mapping Your Research
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  @seodanbrooks Step 10: Implement& Track
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  @seodanbrooks Again… This Works
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  @seodanbrooks Takeaways
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  @seodanbrooks Takeaways Research document -aira.net/search-norwich/
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  @seodanbrooks Takeaways Research document -aira.net/search-norwich/ “Seed” keywords
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  @seodanbrooks Takeaways Research document -aira.net/search-norwich/ “Seed” keywords Competitors ranking terms
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  @seodanbrooks Takeaways Create a contentplan
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  @seodanbrooks Takeaways Create a contentplan Implement & track progress!
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  @seodanbrooks Thank You! @seodanbrooks @airadigital