Media kit binb eng_2011
- 2. Why did BinB emerge? • There is currently an unlimited amount of information pertaining to all genres; it is imposible to discern it due to its large scope of contents. Business in Bajio offers the best and most updated news to those businessmen who lack sufficient time in order to analyze, in a detailed manner, the information presented in newspapers, television, radio, magazines, bulletins, etc. Hence, they will be able to be updated with regard to various topics related to Marketing, Business, Innovations in Information Technology, Advertising, Human Resources, and such.
- 3. Editorial Profile Digital publication for the Bajio region, employing an editorial style which is characterized by creativity, reliability, ethics, and efficacy. BinB will portray an image will be contemporary, lively, fresh and dynamic, thus making the publication rather appealing. Its objective will be to keep high level executives concerned about issues such as the country’s development, within the Bajio region, in order for them to make wise decisions and to attain a practical understanding of trade negotiations BinB will be a spearhead publication that will act as an upgrade and feedback tool.
- 4. Reader Profile Busines leaders, directors, high executives, and individuals in charge of various departments who are liable for their subordinates in order to achieve common objectives for the company. Individuals responsible for making purchase related decisions in one of the most powerful regions in the country. NSE: ABC+: 85% C: 15% • Upper Management: 17% • Functional Managers: 21% • Executives: 29% • Engineering / Purchases: 3% • Universities: 30%
- 5. MediaKit Periodicity: Issued monthly Circulation: Companies pertaining to the following sectors: Industrial, Trade, Tourism, Power and Electricity, Business, Textile, Food and Agriculture, Marketing and Publicity. Audience: More than 10,000 readers from various driving sectors that make business in the Bajio region. Distribution: Aguascalientes, Guanajuato, Queretaro, San Luis Potosi, Zacatecas and Jalisco Scope: More than 5 individuals within a given company, since it is a digital means which can be readily transferred.
- 6. Sections Editorial Entrepreneur: It includes the best The Best ADS: A graphic display of articles and tips on how to help the best advertising ads. your company become the best. DO’s and DON’Ts: The best tips for high Success stories: Real stories whereby level executives. companies from various sectors show how they solved market related problems. Local News: The best local level marketing news. Strategic Planning: Experts talk about the building, development and International News: The best execution of their operating plans to marketing and business news at the meet their set goals and objectives. international level. Executive Woman: A report on everything Marketing: The latest trends marking related to women’s environment in the path for this flexible business, news, events, tips and such. communication tool.
- 7. Sections-continued Human Capital: We spend most of our Cuisine Recommendations: The best time in the workplace, so, how can we places to dine out and have fun. turn this into a more satisfying experience? Fine Art: A wide selection including the Business Writing Tips for Executives. best works of contemporary and all- All you need to know, from writing a time art. business letter to making an Yearly Report. New Technology: The most expensive BBranding. Get to know the best and luxurious gadgets everyone wants strategies for brand building. to have. Literary Suggestions: The best books Social Networks: Social networks have (recommended by Casa Gandhi), from become a direct-contact electronic novels to technical books. means which provide benefits in all respects. Bajio Business News: The best headlines from the country’s central Events: Events to be held during the region. following month (pertaining to all scopes).
- 8. 10 High Impact Reasons Why You Should Consider BusinessinBajio as Part of Your 2011 Guidelines 1. Digital advertising increases the effectiveness of traditional media in addition to increasing the purchase intention as well as the scope of campaigns developed in traditional media, such as the radio, TV, and printed media. Source: NFO Infratest. 2. BusinesinBajio reaches 6 states within the Mexican Bajio region: Aguascalientes, Guanajuato, Jalisco, Queretaro, San Luis Potosi, and Zacatecas. 3. BusinesinBajio has a readership made up by more than 10,000 individuals. 4. It is present in the most important Social Networks. 5. It reaches more than 3 individuals within the same organization or company. 6. It reaches the country’s main economic sectors. 7. It possess a truly valuable editorial content, since national and international collaborators contribute by sending articles. 8. It includes 20 highly interesting sections for individuals involved in Business and Marketing. 9. Your company will be advertised in digital media for one year, thus helping reinforce your Branding efforts. 10. Advertising material recall and purchase intentions improve when traditional and digital media unite. Source: NFO Infratest.
- 10. Frequency Discounts ADVERTISING FEATURE (cost per page) $ 8,500.00 pesos plus tax This is a type of article aimed at providing information on a given enterprise, including details regarding its foundations, beginning, development and goals. It must include images and general interest information. Ad design $ 850.00 pesos plus tax
- 11. Business in Bajio Closing Dates 2010 Editions • October September 24 • November October 18 • December November 16 2011 Editions • January December 13 • February January 17 Digital Material • March February 14 Specifications • April March 21 All files must be in • May April 18 high resolution • June May 16 digital jgp format, • July June 20 (150 dpis). • August July 18 • September August 15 • October September 19 • November October 17 • December November 14
- 12. Online Sponsorships Ads “Diamond” Sponsorship Ad www.businessinbajio.com Size: 469 wide x 90 high Duration: One month Position: Shared (2 sponsorship ads) Investment: $ 5,500.00 Rate does not include tax
- 13. Online Sponsorships Ads “Silver” Sponsorship Ad www.businessinbajio.com Size: 205 wide x 114 high Duration: One month Position: Single ad (not shared) Investment: $ 4,500.00 Rate does not include tax
- 14. Online Sponsorships Ads “Star” Sponsorship Ad www.businessinbajio.com Size: 150 wide x 194 high Duration: One month Position: Single ad (not shared) Investment: $ 4,000.00 Rate does not include tax