Airbus Product Line Analysis
- 1. PRODUCT LINE ASSESSMENT G R O U P - 4 -
- 3. FLEXIBILITY Airbus tends to exactly deliver all the specifications a customer demands. for ex- Vistara Airlines - with Business Class, Premium Economy and the Economy class seats in all their A320 Fleet. Airbus can Adjust on any and all customer demands. Airbus delivers on or before time with extra quality, comfort, and maintenance check with the 1200 regulated hours of flying under compliance. Airbus also has a direct given contract with top of the class Rolls Royce Trent 900 Engine which they give as a mandatory option in their A380 Series.
- 5. SERVICEABILITY The above illustration 1 and 2 present that with due high servicing standards and regular maintenance services provided in illustration 1 by Airbus to their customers have fixed large amounts of expenditure just by employing scheduled maintenance as seen in illustration 2. 1 2
- 6. COMPLIANCE Airbus follows these set of rules where they pass a design and develop their products from the following steps: AIRBUS KNOWLEDGE DATABASE Then run them through the AIRLINE FEEDBACK (ICAO International Civil Aviation Org) & take Airbus Expertise. Set Alerts and final. Take AIRLINE DECISION.
- 7. 2. FINANCIAL IMPLICATIONS CORE FAILURESUPPORT A380 & A320 These jets are mentioned because they have substantial low failure risk and higher market demand. A340 This jet is listed here as it got took over by the A320 as a more better mid-size jet and thus the A340 had pivoted as a cargo jet. A330 and A350 These jets are mentioned here as they're on the verge of zero production as A320 & A340 have taken their role as midsize jets and cargo jets.
- 8. 3. PRODUCT GAP The below-listed points are the areas where Airbus's competitor Boeing has identified and exploited to make their mark. Extra Capacity: Where Airbus was being flexible on the seating arrangements, Boeing perfected in their higher capacity of cargo as well as passenger space. Pilot Advantage: It was made believe when Boeing started making best cockpits and attached a plane behind it which was a greater advantage for the pilots to work at longer ranges and durations, whereas Airbus had extraordinary jets with mere joystick operated pilot stations.
- 9. Wing Engineering: Boeing reengineered their wings and flaps in a way which reduced fuel intake capacity by 12.32% in a way that the jet glides in the air while reducing engine payload. This means to higher efficiency and lower maintenance cost (But only for cargo jets). Regional Mid-sized Market Holding: Boeing being a USA based company has acquired the internal market (Domestic Flights) for mid- sized capacity jets to be mandatorily flown in the USA unless pre set contracts by the Airline Company. 3. PRODUCT GAP
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