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@IBMRichardH
Richard Horsfield
Senior Director, Strategic Partner & Channels – IBM Cloud
rhorsfie@us.ibm.com
Modeling, Deploying and Managing
Applications on IBM Blue Box with
Cloudsoft AMP
@IBMRichardH
@IBMRichardH © IBM
Corporation
2IBM CONFIDENTIAL
The IBM Cloud Value
Proposition
Open Cloud Architecture
One Cloud Platform
One Cloud Platform
Open Cloud Architecture
One User Experience
@IBMRichardH
text
An open, interoperable cloud
As a founding and platinum member of the OpenStack
Foundation, we are committed to its continued growth.
280,000
IBM developers touched more than 280,000 lines of code for the October 2015
Liberty release
Top 4 IBM is in the top 4 in contributors to the last 5 releases of OpenStack
120+ IBM dedicated developers in OpenStack projects
500+
IBM employees working on OpenStack – from formation of the OpenStack
Foundation to code quality and new function
Some roll
their own…
Some use Distros… Some have found
a better way…
Many enterprise buyers want to consumeOpenStack
without having to Manage OpenStack.
Most enterprises want that “cloud” experience…
@IBMRichardH@IBMRichardH
The best of public and private…
 Elasticity
 OPEX
 Ease of Use
 Time to Implement
Public Cloud Private Cloud
 Data Sovereignty
 Environment Control
 Cost Predictability
 Hybrid Capability
IBM Blue Box provides the best of both worlds with Private Cloud as a Service
@IBMRichardH@IBMRichardH
How does Blue Box fit?
Private cloud
Dedicated
(Off-premises)
Cloud management
(IBM Cloud Orchestrator, IBM UrbanCode® Deploy, Cloudsoft AMP)
Public cloud
Local
(On-premises)
IBM® Bluemix®
Public Dedicated Local
@IBMRichardH@IBMRichardH
Local and Dedicated: a consistent offering
@IBMRichardH
IBM SoftLayer Cloud Data Centers
@IBMRichardH@IBMRichardH
IBM Cloud OpenStack
Proven OpenStack Deployment, contributor, community member
Customers can gain immense value from hybrid cloud.
But customers hybrid cloud experience to date has been mixed
Many customers want to work with OpenStack, not on OpenStack.
IBM Cloud broad solutions solves this challenge.
IBM delivers that capability globally and in a hybrid model.
It’s available now, in Public, Local and Dedicated offerings.
Blue Box is the foundation for IBM’s OpenStack offerings.
@IBMRichardH
Duncan Johnston-Watt
CEO & Founder, Cloudsoft Corporation
duncan@cloudsoftcorp.com
Modeling, Deploying and Managing
Applications on IBM Blue Box with
Cloudsoft AMP
@duncanjw
@duncanjw@duncanjw
Leading Hybrid Cloud Application Management Company
• Model, deploy and manage any application on any cloud or across many
clouds
Team across Europe, North America and Asia-Pacific
• Headquarters in Edinburgh, UK
Founder of Apache Brooklyn Open Source Project
Autonomic Computing Pioneer
Cloudsoft
11
Modeling, Deploying & Managing Applications on IBM Blue Box with Cloudsoft AMP
@duncanjw@duncanjw
Cloudsoft AMP
13
> MODEL
Capture best
practices
Maintain
SLAs
> DEPLOY > MANAGE
Dynamic live
model
> INSTANTIATE > SENSE > EFFECT
@duncanjw@duncanjw
Model, Deploy & Manage Any App on Any Cloud
14
@duncanjw@duncanjw
Model, Deploy & Manage Any App on Any Cloud
15
@duncanjw@duncanjw
Model, Deploy & Manage Any App on Any Cloud
16
@duncanjw@duncanjw
Migrate, Consolidate & Innovate in the Cloud
17
Model then migrate existing apps
Building apps for the Cloud
Reach back to existing data
services systems from the cloud
Migrate
Consolidate
Innovate
@duncanjw@duncanjw
Model, Migrate & Manage
18
Physical Virtual Local – Private - Dedicated Public
Model your existing apps before
migration
Blueprint your management best
practices
@duncanjw@duncanjw
Consolidate
19
Physical Virtual Local – Private - Dedicated Public
Reach back to existing data
services from Bluemix
Present the Cloudsoft AMP
Catalog via CF marketplace
@duncanjw@duncanjw
Innovate
20
Physical Virtual Local – Private - Dedicated Public
Spin up a fully managed Docker-
based cloud on any target
environment
@duncanjw@duncanjw
Innovate
21
Physical Virtual Local – Private - Dedicated Public
Deploy any blueprint on your new
docker-based cloud (which also
supports native Docker Swarm)
@duncanjw@duncanjw
Why Did we Choose Blue Box?
22
Our Requirements
• Private cloud to host the Cloudsoft Application Management Platform
• OpenStack ready environment – Compute, Storage and Networking
Why IBM and Blue Box?
• Softlayer’s global reach and legendary private network
• Blue Box’s best-in-class provisioning, management and cost leadership
Together IBM and Blue Box Delivered
• Private cloud running in SoftLayer San Jose in less than 2 weeks
• Roll out leveraging SoftLayer worldwide footprint – London & Singapore
@duncanjw@duncanjw
Cloudsoft on Blue Box Dedicated
London
connected via fully meshed private
network
San
Jose
Singapore
Dedicated locations
@duncanjw
Joint Value Proposition
24
Full Stack Choice with Consistency
• Cloudsoft AMP is uniquely placed to exploit Blue Box’s global footprint
• Cloudsoft AMP blueprints can target multiple Blue Box locations
• Cloudsoft AMP simplifies the roll out & management of distributed
applications
Example Use Cases
• Blockchain networks
• Multi-site database replication
• Globally load balanced offering with shared backend services
@duncanjw
Joint Value Proposition
25
Hybrid & Multi-Cloud Choice with Consistency
• Cloudsoft AMP supports multiple platforms and public clouds
• Cloudsoft AMP blueprints can target multiple locations across multiple clouds
• Cloudsoft AMP is compatible with SDDC-as-a-Service
Policy-based Deployment & Management
• Cloudsoft AMP supports regulatory and compliance requirements
• Cloudsoft AMP policies can control what components run where
• Cloudsoft AMP policies can address data sovereignty and data governance
@duncanjw@duncanjw
Summary
26
Private Cloud as a Service
Common OpenStack Services
Common Operational Model
Cloud Services Enterprise Data Services
@duncanjw@duncanjw
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Modeling, Deploying & Managing Applications on IBM Blue Box with Cloudsoft AMP

  • 1. @IBMRichardH Richard Horsfield Senior Director, Strategic Partner & Channels – IBM Cloud [email protected] Modeling, Deploying and Managing Applications on IBM Blue Box with Cloudsoft AMP @IBMRichardH
  • 2. @IBMRichardH © IBM Corporation 2IBM CONFIDENTIAL The IBM Cloud Value Proposition Open Cloud Architecture One Cloud Platform One Cloud Platform Open Cloud Architecture One User Experience
  • 3. @IBMRichardH text An open, interoperable cloud As a founding and platinum member of the OpenStack Foundation, we are committed to its continued growth. 280,000 IBM developers touched more than 280,000 lines of code for the October 2015 Liberty release Top 4 IBM is in the top 4 in contributors to the last 5 releases of OpenStack 120+ IBM dedicated developers in OpenStack projects 500+ IBM employees working on OpenStack – from formation of the OpenStack Foundation to code quality and new function
  • 4. Some roll their own… Some use Distros… Some have found a better way… Many enterprise buyers want to consumeOpenStack without having to Manage OpenStack. Most enterprises want that “cloud” experience…
  • 5. @IBMRichardH@IBMRichardH The best of public and private…  Elasticity  OPEX  Ease of Use  Time to Implement Public Cloud Private Cloud  Data Sovereignty  Environment Control  Cost Predictability  Hybrid Capability IBM Blue Box provides the best of both worlds with Private Cloud as a Service
  • 6. @IBMRichardH@IBMRichardH How does Blue Box fit? Private cloud Dedicated (Off-premises) Cloud management (IBM Cloud Orchestrator, IBM UrbanCode® Deploy, Cloudsoft AMP) Public cloud Local (On-premises) IBM® Bluemix® Public Dedicated Local
  • 9. @IBMRichardH@IBMRichardH IBM Cloud OpenStack Proven OpenStack Deployment, contributor, community member Customers can gain immense value from hybrid cloud. But customers hybrid cloud experience to date has been mixed Many customers want to work with OpenStack, not on OpenStack. IBM Cloud broad solutions solves this challenge. IBM delivers that capability globally and in a hybrid model. It’s available now, in Public, Local and Dedicated offerings. Blue Box is the foundation for IBM’s OpenStack offerings.
  • 10. @IBMRichardH Duncan Johnston-Watt CEO & Founder, Cloudsoft Corporation [email protected] Modeling, Deploying and Managing Applications on IBM Blue Box with Cloudsoft AMP @duncanjw
  • 11. @duncanjw@duncanjw Leading Hybrid Cloud Application Management Company • Model, deploy and manage any application on any cloud or across many clouds Team across Europe, North America and Asia-Pacific • Headquarters in Edinburgh, UK Founder of Apache Brooklyn Open Source Project Autonomic Computing Pioneer Cloudsoft 11
  • 13. @duncanjw@duncanjw Cloudsoft AMP 13 > MODEL Capture best practices Maintain SLAs > DEPLOY > MANAGE Dynamic live model > INSTANTIATE > SENSE > EFFECT
  • 14. @duncanjw@duncanjw Model, Deploy & Manage Any App on Any Cloud 14
  • 15. @duncanjw@duncanjw Model, Deploy & Manage Any App on Any Cloud 15
  • 16. @duncanjw@duncanjw Model, Deploy & Manage Any App on Any Cloud 16
  • 17. @duncanjw@duncanjw Migrate, Consolidate & Innovate in the Cloud 17 Model then migrate existing apps Building apps for the Cloud Reach back to existing data services systems from the cloud Migrate Consolidate Innovate
  • 18. @duncanjw@duncanjw Model, Migrate & Manage 18 Physical Virtual Local – Private - Dedicated Public Model your existing apps before migration Blueprint your management best practices
  • 19. @duncanjw@duncanjw Consolidate 19 Physical Virtual Local – Private - Dedicated Public Reach back to existing data services from Bluemix Present the Cloudsoft AMP Catalog via CF marketplace
  • 20. @duncanjw@duncanjw Innovate 20 Physical Virtual Local – Private - Dedicated Public Spin up a fully managed Docker- based cloud on any target environment
  • 21. @duncanjw@duncanjw Innovate 21 Physical Virtual Local – Private - Dedicated Public Deploy any blueprint on your new docker-based cloud (which also supports native Docker Swarm)
  • 22. @duncanjw@duncanjw Why Did we Choose Blue Box? 22 Our Requirements • Private cloud to host the Cloudsoft Application Management Platform • OpenStack ready environment – Compute, Storage and Networking Why IBM and Blue Box? • Softlayer’s global reach and legendary private network • Blue Box’s best-in-class provisioning, management and cost leadership Together IBM and Blue Box Delivered • Private cloud running in SoftLayer San Jose in less than 2 weeks • Roll out leveraging SoftLayer worldwide footprint – London & Singapore
  • 23. @duncanjw@duncanjw Cloudsoft on Blue Box Dedicated London connected via fully meshed private network San Jose Singapore Dedicated locations
  • 24. @duncanjw Joint Value Proposition 24 Full Stack Choice with Consistency • Cloudsoft AMP is uniquely placed to exploit Blue Box’s global footprint • Cloudsoft AMP blueprints can target multiple Blue Box locations • Cloudsoft AMP simplifies the roll out & management of distributed applications Example Use Cases • Blockchain networks • Multi-site database replication • Globally load balanced offering with shared backend services
  • 25. @duncanjw Joint Value Proposition 25 Hybrid & Multi-Cloud Choice with Consistency • Cloudsoft AMP supports multiple platforms and public clouds • Cloudsoft AMP blueprints can target multiple locations across multiple clouds • Cloudsoft AMP is compatible with SDDC-as-a-Service Policy-based Deployment & Management • Cloudsoft AMP supports regulatory and compliance requirements • Cloudsoft AMP policies can control what components run where • Cloudsoft AMP policies can address data sovereignty and data governance
  • 26. @duncanjw@duncanjw Summary 26 Private Cloud as a Service Common OpenStack Services Common Operational Model Cloud Services Enterprise Data Services

Editor's Notes

  • #4: IBM is committed to accelerating the success of the OpenStack foundation, because interoperability in the cloud is critical for flexible cloud deployments and ultimately, client success. As a member of the OpenStack Board of Directors, our goal is to help progress the platform, sustain a vibrant ecosystem, and position OpenStack as the IaaS platform of choice for cloud consumers and providers. We're contributing resources to the continued improvement of code stability and quality while driving interoperability and investment protection through implementation of cloud standards such as the Linked Data and Topology and Orchestration Specification for Cloud Applications (TOSCA).
  • #6: When Blue Box first brought its products to market, we went and surveyed analysts, prospects and customers about what charasteristics they were seeking… From a public cloud perpsective, the answers were obvious Elasticity to get around procurement pain Opex billing models to have financial flexibility Ease of use of the service, both from a user interface and an API compatibility perspective And time to implementation – no one wanted to wait weeks or months to use their new service. From a private cloud perspective, customers asked for: Data Sovereignty to know exactly where customer resides Environmental control to have a single administrative overview of their environment Cost predictability so they can project their public cloud spend And hybrid capability to be able to integrate this cloud environment into their existing data sets. The Blue Box product suite helps make this all a reality.
  • #7: So the question then becomes how do we do this in an effective way? We all know OpenStack is a challenge… you just have to read the headlines of the last 5 years to understand that fact. At Blue Box, we’ve brought similar approaches learned from operating public infrastructure at scale to the world of private cloud. I mentioned at the opening that Blue Box is a managed offering – we handle all of the pain of OpenStack, ensuring our customers get all the benefit. We use the exact same code base for dedicated and local environments, and they’re operated from our end identically. The only difference is the hardware play. In local, customers buy a prescribed set of hardware and operate in their data center of choice, dedicated, we operate the entire environment in any of SoftLayer’s global data centers. The key with all of this is that the experience is exactly the same for the customer – whether you’re using Dedicated or Local, you’ve got one consistent API and one consistent cloud platform. This opens a whole interesting realm of possibility for hybrid implementations.
  • #8: So the question then becomes how do we do this in an effective way? We all know OpenStack is a challenge… you just have to read the headlines of the last 5 years to understand that fact. At Blue Box, we’ve brought similar approaches learned from operating public infrastructure at scale to the world of private cloud. I mentioned at the opening that Blue Box is a managed offering – we handle all of the pain of OpenStack, ensuring our customers get all the benefit. We use the exact same code base for dedicated and local environments, and they’re operated from our end identically. The only difference is the hardware play. In local, customers buy a prescribed set of hardware and operate in their data center of choice, dedicated, we operate the entire environment in any of SoftLayer’s global data centers. The key with all of this is that the experience is exactly the same for the customer – whether you’re using Dedicated or Local, you’ve got one consistent API and one consistent cloud platform. This opens a whole interesting realm of possibility for hybrid implementations.