SlideShare a Scribd company logo
Technical SEO for the Non-Techie
2. WEBSITE SPEED TESTING AND
MONITORING
What do we mean by website speed?
• The time it takes for your website to load
into a users browser
Why is website speed important?
• According to a recent blog post from
KissMetrics;
Longer load times
lead to higher
abandonment
Source: https://blog.kissmetrics.com/loading-time/
Why is website speed important?
• According to a recent blog post from
KissMetrics;
If you website takes
longer than 3
seconds to load, you
risk losing 40% of
your visitors.
Source: https://blog.kissmetrics.com/loading-time/
Why is website speed important?
• According to a recent blog post from
KissMetrics;
A 1 second delay can
lead to a 7% loss in
conversions
Source: https://blog.kissmetrics.com/loading-time/
Website Speed and SEO
• Website speed is important to your SEO
efforts because faster websites are:
– Easier to crawl
– Easier to access
– More likely to rank (although this is marginal)
– Most importantly, more likely to keep visitors
around!
How to check website speed
tools.pingdom.com
How to check website speed
tools.pingdom.com
Speed test results: Waterfall
Speed test results: Waterfall
Speed test results: Waterfall
Speed test results: Waterfall
Page Analysis
Website speed next steps
• Run a speed test at tools.pingdom.com
• Get with your developer to review the
waterfall view to find ways to decrease
your website’s load time.
• Re-check your website speed every
month.
Website speed next steps
• Run a speed test at tools.pingdom.com
• Get with your developer to review the
waterfall view to find ways to decrease
your website’s load time.
• Re-check your website speed every
month.
Website speed next steps
• Run a speed test at tools.pingdom.com
• Get with your developer to review the
waterfall view to find ways to decrease
your website’s load time.
• Re-check your website speed every
month.
Website is up and live
Website: Up or Down
What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a
week, 365 days a year.
• Sends downtime alerts by email, SMS and push
notification.
• Keeps track of uptime & performance of your
website.
• Shows uptime reports on your website to
increase sales.
What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a
week, 365 days a year.
• Sends downtime alerts by email, SMS and push
notification.
• Keeps track of uptime & performance of your
website.
• Shows uptime reports on your website to
increase sales.
What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a
week, 365 days a year.
• Sends downtime alerts by email, SMS and push
notification.
• Keeps track of uptime & performance of your
website.
• Shows uptime reports on your website to
increase sales.
What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a
week, 365 days a year.
• Sends downtime alerts by email, SMS and push
notification.
• Keeps track of uptime & performance of your
website.
• Shows uptime reports on your website to
increase sales.
How to use Hyperspin
www.hyperspin.com/en/
Hyperspin report
Set-up Hyperspin for your website
Log-in to set-up a website
monitoring
Log-in to set-up a website
monitoring
Monitoring
Email notifications
Free trial
Join us for the next video:
404 Errors

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Technical SEO for the Non-Techie: Website Speed Testing and Monitoring

  • 1. Technical SEO for the Non-Techie 2. WEBSITE SPEED TESTING AND MONITORING
  • 2. What do we mean by website speed? • The time it takes for your website to load into a users browser
  • 3. Why is website speed important? • According to a recent blog post from KissMetrics; Longer load times lead to higher abandonment Source: https://blog.kissmetrics.com/loading-time/
  • 4. Why is website speed important? • According to a recent blog post from KissMetrics; If you website takes longer than 3 seconds to load, you risk losing 40% of your visitors. Source: https://blog.kissmetrics.com/loading-time/
  • 5. Why is website speed important? • According to a recent blog post from KissMetrics; A 1 second delay can lead to a 7% loss in conversions Source: https://blog.kissmetrics.com/loading-time/
  • 6. Website Speed and SEO • Website speed is important to your SEO efforts because faster websites are: – Easier to crawl – Easier to access – More likely to rank (although this is marginal) – Most importantly, more likely to keep visitors around!
  • 7. How to check website speed tools.pingdom.com
  • 8. How to check website speed tools.pingdom.com
  • 10. Speed test results: Waterfall
  • 11. Speed test results: Waterfall
  • 12. Speed test results: Waterfall
  • 14. Website speed next steps • Run a speed test at tools.pingdom.com • Get with your developer to review the waterfall view to find ways to decrease your website’s load time. • Re-check your website speed every month.
  • 15. Website speed next steps • Run a speed test at tools.pingdom.com • Get with your developer to review the waterfall view to find ways to decrease your website’s load time. • Re-check your website speed every month.
  • 16. Website speed next steps • Run a speed test at tools.pingdom.com • Get with your developer to review the waterfall view to find ways to decrease your website’s load time. • Re-check your website speed every month.
  • 17. Website is up and live
  • 19. What is Hyperspin? • Monitors your website 24 hours a day, 7 days a week, 365 days a year. • Sends downtime alerts by email, SMS and push notification. • Keeps track of uptime & performance of your website. • Shows uptime reports on your website to increase sales.
  • 20. What is Hyperspin? • Monitors your website 24 hours a day, 7 days a week, 365 days a year. • Sends downtime alerts by email, SMS and push notification. • Keeps track of uptime & performance of your website. • Shows uptime reports on your website to increase sales.
  • 21. What is Hyperspin? • Monitors your website 24 hours a day, 7 days a week, 365 days a year. • Sends downtime alerts by email, SMS and push notification. • Keeps track of uptime & performance of your website. • Shows uptime reports on your website to increase sales.
  • 22. What is Hyperspin? • Monitors your website 24 hours a day, 7 days a week, 365 days a year. • Sends downtime alerts by email, SMS and push notification. • Keeps track of uptime & performance of your website. • Shows uptime reports on your website to increase sales.
  • 23. How to use Hyperspin www.hyperspin.com/en/
  • 25. Set-up Hyperspin for your website
  • 26. Log-in to set-up a website monitoring
  • 27. Log-in to set-up a website monitoring
  • 31. Join us for the next video: 404 Errors