Search Engine Optimization (SEO) for Small Businesses
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This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses key aspects of SEO including understanding the search landscape, how search engines work, conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs, off-page strategies like link building, and the importance of social media activity. The document serves as a guide for businesses looking to improve their search engine rankings and visibility online through SEO best practices.
Search Engine Optimization (SEO) for Small Businesses
- 1. 1
- 2. 2 Search Engine Op0miza0on • The Search Landscape • How Search Engines Work • Building SEO’d Sites • Conduc0ng Keyword Research • Link Building Strategies • Social Media & the Web’s Influencers
- 3. 3 The Search Landscape
- 4. 4
- 5. 5 Value of Search
- 6. 6 Market Share (US) ComScore Inc.
- 7. 7
- 8. 8
- 10. 10 Local Search
- 11. 11 How Search Engines Work
- 12. 12 Key Components of Google’s Algorithm — Freshness of Content — Website Op0miza0on — Links back to your website — Social Media Ac0vity — Measure and adjust 12
- 13. 13 Freshness of Content
- 14. 14 Blog — Set-‐up a blog – Wordpress is common blogging pla^orm — Plan your content categories — Posts consistently – 1 per week minimum — Posts should be 300 – 400 words — Include images
- 15. 15 Blog Content — Answer industry ques0ons — Comment on industry news — Provide how-‐to based content — Encourage readers to comment
- 16. 16
- 18. 18 Onpage Optmiza0on — Understand your keywords — Op0mize your website — Claim/set-‐up your Google business lis0ng
- 19. 19 Understand Your Keywords
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- 21. 21
- 22. 22
- 23. 23
- 24. 24
- 25. 25
- 26. 26
- 27. 27 Op0mize Your Website — Title Tag — Body Copy — Image Name, Image Alt Tag — Meta Descrip0on — Search Friendly URLs — XML Sitemap
- 28. 28 Page Title
- 29. 29 Page Title in Google Results
- 30. 30
- 31. 31
- 32. 32 Use of keywords
- 33. 33
- 34. 34 Image Names and Alt Tags
- 36. 36 Tag Length
- 37. 37 Duplicate Page Content – Bad!
- 38. 38 Use 301 Redirect to fix
- 39. 39 Duplicate Page Titles – Bad!
- 40. 40 Search Friendly URLs
- 41. 41 Not Friendly!
- 42. 42 XML Site Map www.sitemaps.org/protocol.php
- 43. 43 Claim Google Business Lis0ng www.google.com/local/add/businessCenter
- 44. 44
- 45. 45
- 46. 46
- 47. 47
- 48. 48 Link Building
- 49. 49
- 50. 50
- 51. 51 Social Media Ac0vity
- 52. 52 Social Media — Google has made it known that social media ac0vity in included in it’s algorithm — SMO is the distribu0on of social objects (videos, blog posts, tweets, Facebook updates) so that they’re op0mized to rise to the top of any related search query, where and when it is performed. — SEO + SMO = Amplified findability in the tradi0onal and social web.
- 53. 53 Measure
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- 55. 55
- 56. 56 Thank You! Bridget Gibbons [email protected] Gibbonsdigital.com @gibbonsdigital o.com/gibbonsdigital