Thinking About A Campaign Site?
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The document outlines essential elements for creating an effective campaign site, emphasizing the importance of consistent visual identity, engaging content, and a clear call to action. It highlights the integration of social media, a robust content management system, and customer relationship management tools to enhance user experience and conversion tracking. Key recommendations include having effective processes and personnel to support campaign goals and foster visitor engagement.
Thinking About A Campaign Site?
- 1. Thinking About A Campaign Site? Gigi Wiltanger 2017.05.31
- 2. Public • Brand • Story telling / Content creation • Objective • Call to action • Visual feedback • Social media integration Internal CMS ● Online Payment ● CRM ● Social media marketing ● Processes, Procedures & Personnel ● It’s a marriage: you need both sides for your site to work
- 3. Brand Key 1: Consistent Visual Identity URL ● Social Media profiles ● Contact email addresses ● Print pieces Key 2: Tone & Voice
- 4. Content Creation (aka Story-Telling) Key 1: People and connectedness Key 2: Genuine
- 5. Objective Key: Goals simply stated Call to Action Key: Make it easy TIP: Nurturing campaign alsa.org
- 6. Visual Feedback Key: Instant campaign progress Social Media Integration Key: Know your platform rednoseday.org
- 7. CMS – key features • Sharable content • Form creation • Vimeo/Youtube/Flickr embed • Create interesting landing pages • Human-readable URLs • A/B testing Audience-specific content ● Suggested content ● Content repurposing ● Content tagging/categorizing ● Analytics ●
- 8. Online Payment Key: Keep it simple The present-future of giving; it’s social!
- 9. CRM • Pinpoints leads • Conversion tracking • Auto-responds • Prospect management system integration SM Advertising Processes, Procedures, & Personnel Get your campaign in the conversation You can have the best site in the world, but you’re only as good as your processes and your people
- 10. Examples of calls-to-action that work to putting a face to the visitor Put them on every page possible; incentivize your content
- 11. Sample of Salesforce CRM report tracking visitor and conversion point