Lean Canvas: Diseñando tu modelo de negocio bajo principios de Lean Startup
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The document outlines the Lean Canvas framework for designing business models based on Lean Startup principles. It emphasizes the importance of identifying risk, iterating plans, and systematically testing assumptions about customers and market viability. Key components include defining value propositions, customer segments, and metrics to measure success, while promoting a customer-centric approach to product development.
![Declaración de hipótesis:
Creemos que [supuesto] es cierto.
Sabremos que lo hemos hecho [bien/mal] cuando
contemos con el siguiente feedback del mercado:
[feedback cualitativo].
[feedback cuantitativo].](https://image.slidesharecdn.com/agilesmexicoleancanvas-180810154833/85/Lean-Canvas-Disenando-tu-modelo-de-negocio-bajo-principios-de-Lean-Startup-44-320.jpg)
Lean Canvas: Diseñando tu modelo de negocio bajo principios de Lean Startup
- 1. LEAN CANVAS Diseñando tu modelo de negocio bajo principios de Lean Startup Agosto, 2018
- 3. ¡Hola! Víctor García @idvicman Asesor Design Instructor & Agile Practitioner en BBVA Bancomer Instructor en Usaria, Aprende UX, EBC Educación Corporativa, ITAM y E&S Global Parte de UX Nights y Ágiles México
- 4. LEAN CANVAS Diseñando tu modelo de negocio bajo principios de Lean Startup
- 5. AGENDA ➤ Un poco de contexto ➤ Running Lean ➤ Meta-Principles: ➤ Document your plan A ➤ Identify the riskiest parts of your plan ➤ Systematically test your plan ➤ Iteration Meta-Pattern ➤ Lean Canvas ➤ Identify the riskiest parts of your plan ➤ Get ready to experiment ➤ Systematically Test your plan
- 7. LEVANTA LA MANO SI… ➤ Eres emprendedor o trabajas en una startup. ➤ Construyes, mides y aprendes a través de Lean Startup. ➤ Has participado en la creación de un Business Model Canvas. ➤ Has participado en la creación de un Lean Canvas. ➤ Buscas descubrir mejores formas de hacer las cosas a través de la agilidad. ➤ Si no has levantado la mano.
- 9. UN POCO DE CONTEXTO
- 10. LEAN CANVAS PROBLEM SOLUTION KEY METRICS COST STRUCTURE REVENUE STREAMS CHANNELS UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS EARLY ADOPTERS List your path to customer (inbound or outbound) Something that cannot easily be bought or copied List your target and users.Single, clear, compelling message that states why you are different and worth paying attetion. HIGH LEVEL CONCEPT EXISTING ALTERNATIVES List the key numbers that tell you how your business is doing Title: Created By: Date: ? List your top 1-3 problems. Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. Outline a possible solution for each problem. List the characteristics of your ideal customers List your X for Y analogy (e.g. YouTube = Flickr for videos) List your sources of revenueList your fixed and variable costs List how these problems are solved today
- 11. “Lean Canvas is my adaptation of Alex Osterwalder’s Business Model Canvas, which he describes in the book Business Model Generation”. - Ash Maurya
- 12. Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) Ash Maurya
- 15. “The Mojito Method is about copying other people's good ideas and mixing them”. - Jurgen Appelo
- 16. + + =
- 17. RUNNING LEAN
- 18. “Running Lean is a systematic process for iterating from Plan A to a plan that works, before running out of resources”. - Ash Maurya
- 19. RUNNING LEAN IS… ➤ Is about speed, learning, and focus. ➤ Is about testing a vision by measuring how customers behave. ➤ Is about engaging customers throughout the product development cycle. ➤ Running Lean tackles both product and market validation in parallel using short iterations. ➤ Running Lean is a disciplined and rigorous process.
- 20. RUNNING LEAN ➤ Customer Development ➤ Lean Startup ➤ Bootstrapping
- 21. “Get out of the building. - Steve Blank CUSTOMER DEVELOPMENT
- 22. “Startups that succeed are those that manage to iterate enough times before running out of resources. - Eric Ries LEAN STARTUP
- 23. “Right action, right time. - Bijoy Goswami BOOTSTRAPPING
- 24. META-PRINCIPLES
- 25. RUNNING LEAN META-PRINCIPLES ➤ Document your Plan A. ➤ Identify the riskiest parts of your plan. ➤ Systematically test your plan.
- 26. DOCUMENT YOUR PLAN A
- 27. DOCUMENT YOUR PLAN A ➤ Your initial vision is built largely on untested assumptions. ➤ Running Lean helps you systematically test and refine that initial vision. ➤ The first step is writing down your initial vision and then sharing it with at least one other person.
- 28. LEAN CANVAS PROBLEM SOLUTION KEY METRICS COST STRUCTURE REVENUE STREAMS CHANNELS UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS EARLY ADOPTERS List your path to customer (inbound or outbound) Something that cannot easily be bought or copied List your target and users.Single, clear, compelling message that states why you are different and worth paying attetion. HIGH LEVEL CONCEPT EXISTING ALTERNATIVES List the key numbers that tell you how your business is doing Title: Created By: Date: ? List your top 1-3 problems. Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. Outline a possible solution for each problem. List the characteristics of your ideal customers List your X for Y analogy (e.g. YouTube = Flickr for videos) List your sources of revenueList your fixed and variable costs List how these problems are solved today
- 29. “Your product is NOT “the product”. Your “business model” is the product”. - Ash Maurya
- 30. ¿Qué es un modelo de negocio?
- 31. MODELO DE NEGOCIO ➤ Un modelo de negocio describe las bases sobre las que una empresa: ➤ Crea valor. ➤ Entrega valor. ➤ Capta valor.
- 32. ¿Qué es valor?
- 33. VALOR ➤ Se encuentra definido por el cliente final de un producto o servicio en función de cómo cubre sus necesidades a un precio específico. Todo lo que no aporte valor debe eliminarse.
- 34. ¿Qué es una propuesta de valor?
- 35. PROPUESTA DE VALOR ➤ Es la descripción de los beneficios que los clientes pueden esperar de tus productos y servicios. ➤ Consta de dos elementos clave: ➤ Observar a los clientes. El conjunto de características del cliente que asumes, observas y verificas en el mercado. ➤ Crear valor. El conjunto de beneficios de la propuesta de valor que diseñas para atraer clientes.
- 36. IDENTIFY THE RISKIEST PARTS OF YOUR PLAN
- 37. “Building a successful product is fundamentally about risk mitigation. The bigger risk for most startups is building something nobody wants. - Ash Maurya
- 41. Lean Startup no comienza con requerimientos, sino con supuestos.
- 42. A partir de supuestos, creamos y validamos una hipótesis.
- 43. Hipótesis = supuesto + experimento Idea o hecho considerado real o verdadero sin la seguridad de que lo sea. Operaciones destinadas a descubrir, comprobar o demostrar determinados fenómenos.
- 44. Declaración de hipótesis: Creemos que [supuesto] es cierto. Sabremos que lo hemos hecho [bien/mal] cuando contemos con el siguiente feedback del mercado: [feedback cualitativo]. [feedback cuantitativo].
- 45. A partir de la validación de hipótesis, medimos si hemos conseguido los resultados esperados.
- 46. Experiment Grid Assumptions Experiments Idea Hypotheses Results What did we learn? What will we do next? If we do ______, then __% of people will do ______________What assumptions have we made about customers & their world? Description Metrics Created by Alissa Briggs | www.alissabriggs.com | @alissadesigns
- 49. LEAN CANVAS
- 50. SKETCHING A LEAN CANVAS ➤ Sketch a canvas in one siting. ➤ It´s OK to leave sections blank. ➤ Be concise. ➤ Think in the present. ➤ Use a customer-centric approach.
- 51. LEAN CANVAS PROBLEM SOLUTION KEY METRICS COST STRUCTURE REVENUE STREAMS CHANNELS UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS EARLY ADOPTERS List your path to customer (inbound or outbound) Something that cannot easily be bought or copied List your target and users.Single, clear, compelling message that states why you are different and worth paying attetion. HIGH LEVEL CONCEPT EXISTING ALTERNATIVES List the key numbers that tell you how your business is doing Title: Created By: Date: ? List your top 1-3 problems. Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. Outline a possible solution for each problem. List the characteristics of your ideal customers List your X for Y analogy (e.g. YouTube = Flickr for videos) List your sources of revenueList your fixed and variable costs List how these problems are solved today 12 3 4 5 67 8 9 ClientesOferta Viabilidad económica Problema y solución
- 52. Revenue Streams Customer SegmentsValue PropositionsKey ActivitiesKey Partners Cost Structure Customer Relationships ChannelsKey Resources Gain Creators Pain Relievers Products & Services Pains Gains Customer Job(s)
- 55. BACKGROUND FUTURE CONDITION (THE GOAL) PROPOSAL FOLLOW-ON PLANS (IF ANY) VALIDATION PLAN CURRENT CONDITION ANALYSIS Title: Created By: Date: NOW GOAL © Created by LeanStack
- 56. BACKGROUND EXPERIMENT REPORT FALSIFIABLE HYPOTHESES RESULTS VALIDATED LEARNING NEXT ACTION DETAILS Title: Created By: Date: NOW © Created by LeanStack
- 57. IDENTIFY THE RISKIEST PARTS OF YOUR PLAN
- 58. THE RISKIEST PARTS OF YOUR PLAN ➤ Product risk: Getting the product right. ➤ Customer risk: Building a path to customers. ➤ Market risk: Building a viable business.
- 60. GET READY TO EXPERIMENT
- 64. “Get out of the building. - Steve Blank
- 66. EN RESUMEN…
- 70. LEAN CANVAS Diseñando tu modelo de negocio bajo principios de Lean Startup