Marketing automation new breed cmo traction on demand
- 1. Marketing Automation and The Rise of a New Breed of CMOs By: Katrina Bollozos | Traction on Demand
- 2. About Me Katrina Bollozos Strategic Marketing Automation Manager Traction on Demand • Earned a business degree at the Ateneo de Manila University • Studied Digital Marketing at New York University • Over 12 years of Marketing experience • Specializes in Marketing Automation • Loves traveling, kickboxing, flying planes and eating pizza.
- 3. AboutTraction on Demand Traction on Demand is a cloud consulting and software development firm with unparalleled expertise in using the Salesforce.com platform to transform business systems. Our People & Presence • HQ: Vancouver, BC, with offices in Toronto + Montreal • Strategic resources throughout North America • 250+ employees Our Expertise • 10 years on the Salesforce.com platform • 2,800 Salesforce.com projects completed • Largest Salesforce consulting partner in Canada
- 4. Today’sTopic • What is it? • What does it do? • Why should I care?
- 5. Welcome to A New Era of Marketing
- 6. By 2020, there will be times as many connected devices as there are people on the planet. - CNN Report 2014 7
- 7. More people in the world have access to a mobile phone than have access to clean drinking water or electricity
- 8. Mobile Statistics Over a third read their emails exclusively on mobile devices. - Informz
- 9. The average internet user spends nearly hours browsing social media daily. - Telegraph UK 2
- 11. There are 2.586 billion email users worldwide, including both business and consumer users. - Radicatti Group (2015)
- 12. Email is NOT dead 122,500,453,020 emails are sent every hour. - MarketingProfs (2014) 66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2013) 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. - Harris Interactive
- 13. use smartphones to help with shopping 79%
- 14. Web Statistics A consumer can determine if there is value in a web experience within 1/20 of a second – if it is not valuable then they leave. On average, a person stays on 1.7 pages of a website. “ ” - Cliff Seal (2015)
- 15. Digital Marketing Spend Due to tight competition, companies are expected to spend $10 billion more on digital marketing than they did in 2015.“ ”
- 17. MarketingAutomation Marketing Automation is powerful technology that allows businesses to connect with customers in a 1-to-1 relationship across multiple channels Web Email Social Mobile
- 19. What does it do? Marketing Automation in action
- 21. I visit a website. Marketing automation starts tracking my web activities. I sign up for the eNewsletter. I am now a known prospect in the database.
- 22. Predictive Intelligence Highly personalized product recommendations based on my view (or purchase) history Save to Wishlist / Add to Cart This triggers a personalized Journey (email series)
- 23. Social Retargeting I start seeing Nike ads on Facebook.
- 24. Personalized Triggered Emails (or Journeys) Marketing Automation can send a personalized email (or series of emails) triggered based on a user’s actions eg. abandoned cart email.
- 25. Push notifications When I am near a Nike store, I receive a discount via push notification on my phone.
- 26. Customer Support via Social Media If I tweet to Nike Support, I will get a near real- time response!
- 27. Marketing Automation Why Should We Care?
- 28. New Era of Marketing Today’s Marketer needs to become more savvy about technology, data and analytics. “ ”- The Guardian
- 29. The CMO will be spending more than the CIO on technology by 2017“ ”- Gartner Research 2014
- 30. The New Breed of CMOs Marketing is rapidly becoming one of the most technology-dependent functions in business. A new type of executive is emerging at the center of the transformation: The Chief Marketing Technologist. “ ”- Harvard Business Review
- 31. The Rise of a New Breed of CMO The Chief Marketing Technologist
- 32. Conclusion For Marketers, the question now is: Do your current skill sets align with this new ecosystem? - Firesnap
Editor's Notes
- #4: And a quick introduction on Traction on Demand We are a cloud consulting firm We are a platinum Salesforce partner and one of the top 10 Pardot partners in North America Our practice is focused on the salesforce.com platform and ecosystem We have a large team of marketing automation specialists who have expertise in both Pardot and Salesforce Marketing cloud. We have over 250 employees and growing We are based out of in Vancouver, Canada, but we work with clients throughout North America. And we’ve been fortunate enough to work with some of the best brands.