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Lies, Damned Lies and
Statistics
Analysis on TED TALK by Sebastian Wernicke
MANAGERIAL
INFORMATIVE
INSIGHTS
TED CONTAINS HUGE AMOUNT OF
DATA
Lies, damned lies and statistics
THREE THINGS TO KEEP IN MIND
• The topic that we should
choose.
• How to deliver that topic.
• And to visualize that topic
on stage.
Goal
TOPIC
DELIVER
VISUAL
There's a whole range of topics you can choose, but you
should choose wisely, because your topic strongly
correlates with how users will react to your talk.
Sebastian Wernicke finds out the, list of top 10 words that
statistically stick out in the most favorite TEDTalks and in
the least favorite TEDTalks.
The most favorite tedtalks are those that feature topics we
can connect with, both easily and deeply, such as happiness,
our own body, food, emotions. And the more technical
topics, such as architecture, materials and, strangely
enough, men, those are not good topics to talk about.
How should you
deliver your talk?
YOU SHOULD TALK AS LONG AS THEY
WILL LET YOU.
The most favorite
tedtalks are, on
average, over 50
percent longer than
the least favorite
ones.
And this holds true
for all ranking lists
on TED.Com except
if you want to have a
talk that's beautiful,
inspiring or
funny. Then, you
should be brief
TALK UNTIL THEY DRAG YOU OFF
THE STAGE
Sebastian Wernicke found rules out by comparing
the statistics of four-word phrases that appear more
often in the most favorite TEDTalks as opposed to
the least favorite TEDTalks
The most obvious visual thing on stage is the
speaker.
Analysis shows if you want
to be among the most
favorite TED speakers, you
should let your hair grow a
little bit longer than
average, make sure you
wear your glasses and be
slightly more dressed-
up than the average TED
speaker.
THE MOST IMPORTANT THING, THAT IS THE
MOOD ONSTAGE.
Color closely
correlates with the ratings
that talks get on the
website.
For example, fascinating
talks contain a statistically
high amount of exactly this
blue color, much more
than the average TEDTalk.
Ingenious TEDTalks, much
more this green color.
Sebastian Wernicke introduces us to a tool to create
our own TEDTalk - TEDPAD
THANKYOU

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Lies, damned lies and statistics

  • 1. Lies, Damned Lies and Statistics Analysis on TED TALK by Sebastian Wernicke
  • 3. TED CONTAINS HUGE AMOUNT OF DATA
  • 5. THREE THINGS TO KEEP IN MIND • The topic that we should choose. • How to deliver that topic. • And to visualize that topic on stage. Goal TOPIC DELIVER VISUAL
  • 6. There's a whole range of topics you can choose, but you should choose wisely, because your topic strongly correlates with how users will react to your talk.
  • 7. Sebastian Wernicke finds out the, list of top 10 words that statistically stick out in the most favorite TEDTalks and in the least favorite TEDTalks.
  • 8. The most favorite tedtalks are those that feature topics we can connect with, both easily and deeply, such as happiness, our own body, food, emotions. And the more technical topics, such as architecture, materials and, strangely enough, men, those are not good topics to talk about.
  • 10. YOU SHOULD TALK AS LONG AS THEY WILL LET YOU.
  • 11. The most favorite tedtalks are, on average, over 50 percent longer than the least favorite ones. And this holds true for all ranking lists on TED.Com except if you want to have a talk that's beautiful, inspiring or funny. Then, you should be brief
  • 12. TALK UNTIL THEY DRAG YOU OFF THE STAGE
  • 13. Sebastian Wernicke found rules out by comparing the statistics of four-word phrases that appear more often in the most favorite TEDTalks as opposed to the least favorite TEDTalks
  • 14. The most obvious visual thing on stage is the speaker. Analysis shows if you want to be among the most favorite TED speakers, you should let your hair grow a little bit longer than average, make sure you wear your glasses and be slightly more dressed- up than the average TED speaker.
  • 15. THE MOST IMPORTANT THING, THAT IS THE MOOD ONSTAGE.
  • 16. Color closely correlates with the ratings that talks get on the website. For example, fascinating talks contain a statistically high amount of exactly this blue color, much more than the average TEDTalk. Ingenious TEDTalks, much more this green color.
  • 17. Sebastian Wernicke introduces us to a tool to create our own TEDTalk - TEDPAD