Moments Matter - Technology Trends Changing the Way We Live, Work and Communicate
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Kyle Lacy discusses how technology is transforming marketing and consumer behavior, emphasizing the significance of mobility, collaborative consumption, and big data. He highlights the shift towards empowered individuals engaging in shared economies, and the need for marketers to focus on creating meaningful experiences rather than traditional roles. Key concepts include the impact of cloud computing and machine learning in deriving actionable insights from data.
Moments Matter - Technology Trends Changing the Way We Live, Work and Communicate
- 1. @kyleplacy Moments Matter Kyle Lacy Head of Marketing Strategy OpenView Venture Partners Why technology is changing the way we think, buy and communicate.
- 2. @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://slideshare.com/kylelacy
- 4. @kyleplacy
- 7. @kyleplacy trends making moments matter mobility collaborative economy data at scale cloud computing machine learning humanizing automation
- 9. @kyleplacyPhotos by Seth Casteel
- 10. @kyleplacy
- 11. @kyleplacy Mobility @kyleplacy Photo by Seth Casteel
- 12. @kyleplacy
- 13. @kyleplacy Mobility is about being seamless.
- 17. @kyleplacy 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google
- 18. @kyleplacy Mobility is about transforming the experience.
- 19. @kyleplacy
- 20. @kyleplacy@kyleplacy Photo by Seth Casteel of all mobile users have a feature phone
- 21. @kyleplacy@kyleplacy Photo by Seth Casteel of all mobile users have a feature phone Mary Meeker – Internet Trends Report
- 22. @kyleplacy there is still massive growth potential for smartphones
- 23. @kyleplacy@kyleplacy@kyleplacy What happens when 5 billion* additional people join the Internet? *this number is completely made up but meansALOT of people
- 26. @kyleplacy Jeremian Owyang - Crowd Companies “The people formerly called consumers are now getting what they need from each other, rather than from traditional institutions.”
- 27. @kyleplacy Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”
- 28. @kyleplacy Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”
- 29. @kyleplacy
- 30. @kyleplacy
- 31. @kyleplacy
- 32. @kyleplacy
- 33. @kyleplacy
- 34. @kyleplacy
- 35. @kyleplacy
- 36. @kyleplacy
- 37. @kyleplacy
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- 41. @kyleplacy
- 42. @kyleplacy
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- 45. @kyleplacy 34,000 cities 190 countries 1 million listings 30 million nights booked
- 48. @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team
- 50. @kyleplacy “Big data is like teenage sex everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Ariely, Professor at Duke
- 51. @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team Cloud Computing @kyleplacy
- 52. @kyleplacy “Cloud computing has changed how startups are built and companies are scaled.” Om Malik
- 53. @kyleplacy
- 54. @kyleplacy The Hope of Big Data • Data contains information of great business / personal value. • If you can extract those insights from the data, you can make better decisions. Predicting future stock movements = $$$ Netflix movie recommendations = Better experience = $$$ Courtesy of Alex Tellez + Amy Wang + H2O Team
- 56. @kyleplacy Machine learning is the technology that automatically finds patterns in your data and uses them to make predictions for new data points.
- 57. @kyleplacy Our technology application generates news stories, industry reports, headlines and more – at scale and without human authoring or editing
- 58. @kyleplacy
- 60. @kyleplacy We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
- 61. @kyleplacy You are not marketers.
- 62. @kyleplacy You are not technology experts.
- 64. @kyleplacy Social media managers or SEO experts.
- 65. @kyleplacy You are experience makers and managers.
- 66. @kyleplacy The experience is the only thing that makes you relevant.
- 67. @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://slideshare.com/kylelacy
Editor's Notes
- #39: Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
- #42: Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
- #43: Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
- #44: Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
- #45: Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- #62: So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #63: So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #64: So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #65: So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #66: So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #67: So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.