Audience research
- 1. Audience Research By Liam White
- 2. The target audience for my film will primarily be based around the 15-25 age group. This is because national statistics show that they attended cinema more often than any other age groups. Also i feel confident basing my film around this age group as i am in this age range therefore it would be easier and less complicated for me to gather research from people this age as i know more about it and know more people that would give me reliable feedback and be interested in the film i wish to make. I also feel like that 15-25 will be the most typical age group that would watch this film as the themes that are portrayed in my film would be most suited to this age group as it requires matureness to be able to understand. Also the main character is an 18 year old. I hope that 18 year olds that watch my film will hopefully be able to relate to the main character possibly relate to him. The top grossing films released with the genre “Drama” are all primarily 15 rated films, this shows that the largest demographic for this genre is primarily teenagers or young adults. The only possible problem would be that this exclude viewers under the age of age 15, therefore not allowing the widest possible audience for my film.
- 3. Questionnaire I have devised a questionnaire that I will give people in the age range I have selected to complete. I will then compile and analyse the results in order to decide certain characteristics for my own film main character. In the age range 15-17 I found that the most common favourite movie genre was comedy and action. This is probably due to the younger audience being more interested in the action and high budget films that Hollywood produce. I also found that the 20-22 category and older chose drama as their favourite genre. This is what I had hoped and expected as they are possibly more mature than the 15-17’s and therefore appreciated little things about a movie such as storyline, actors and cinematography. Not just the money and budget.
- 4. The Viewer In hisspare time he lovestolistento musicand skateboardinhisspare time.He likesmusicasit allowshim to be able to escape fromreality.He alsolikesskateboardingasita cause of adrenalineandthe fearof the unknown. He has the latestclothesandfollows fashiontrendsashe likesmodern styling.Hisclothesreflecthis personalityashe isout-goingand “chilled” He has the latestphone,he isa technologyenthusiastwithall the latestgadgetsandproduct,and he is alsosignedupto all social media sites As well asskateboarding,inhis spare time he likestowatch movies, typicallyLone Survivor,Gladiator, Inception,andForrestGump.Also binge watchingseriessuchasThe WalkingDead,BreakingBadand PrisonBreak