Lustratus REPAMA
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Personal Information
Organization / Workplace
Southampton United Kingdom
Website
http://www.lustratusrepama.com/repama-blog
About
Our objective is to help our clients to win more sales. We do this by working with their marketing, sales and product teams to first understand in detail how their competition takes their products to market. We then improve the way our clients position, promote and talk about their products and company; ensuring that their strategy is highly differentiated and that their competition is damaged in the process. We build effective marketing tactics to generate sales leads and produce supporting marketing collateral. Finally, we ensure that our clients communicate the new strategy as one organisation across product, marketing and sales divisions.
Tags
lustratus repama paas computing as cloud pain methodology depositioning analysis alternative market platform saas iaas service infrastructure taxonomy software channel reverse-engineered messaging prositioning vendors competitive intelligence strategic marketing unique job tone name customer lustratusrepama spectrum applogic primary benefit perceived professional services reason profile use buy focus landscape selling value sales vertical segmentation level company targeted voice list positioning usp marketing strategy product category ideal customer target audience product name segment intel software ag appliance sap business rules business events events soa predictions open source open source integration 2011 business rules processing xml appliance layer7 bpm soa appliance ibm reverseengineered threat executive guide google fathomdb puppet mul vsphere concur panaroma soasta apps itricity forcecom informtica trigence cloudnine elastra db metrics re-positioning need competition desire competitor de-positioning unique selling proposition oracle
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Personal Information
Organization / Workplace
Southampton United Kingdom
Website
http://www.lustratusrepama.com/repama-blog
About
Our objective is to help our clients to win more sales. We do this by working with their marketing, sales and product teams to first understand in detail how their competition takes their products to market. We then improve the way our clients position, promote and talk about their products and company; ensuring that their strategy is highly differentiated and that their competition is damaged in the process. We build effective marketing tactics to generate sales leads and produce supporting marketing collateral. Finally, we ensure that our clients communicate the new strategy as one organisation across product, marketing and sales divisions.
Tags
lustratus repama paas computing as cloud pain methodology depositioning analysis alternative market platform saas iaas service infrastructure taxonomy software channel reverse-engineered messaging prositioning vendors competitive intelligence strategic marketing unique job tone name customer lustratusrepama spectrum applogic primary benefit perceived professional services reason profile use buy focus landscape selling value sales vertical segmentation level company targeted voice list positioning usp marketing strategy product category ideal customer target audience product name segment intel software ag appliance sap business rules business events events soa predictions open source open source integration 2011 business rules processing xml appliance layer7 bpm soa appliance ibm reverseengineered threat executive guide google fathomdb puppet mul vsphere concur panaroma soasta apps itricity forcecom informtica trigence cloudnine elastra db metrics re-positioning need competition desire competitor de-positioning unique selling proposition oracle
See more