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Get Smarter:
Integrate Salesforce Einstein Vision with Alexa
@kerrytownsend
Kerry Townsend, Associate Manager | Salesforce MVP
@lynettelimm
Lynette Lim, Technology Delivery Lead Manager
Technology Delivery Lead Manager
@lynettelimm
Lynette Lim
Manager | Salesforce MVP
@kerrytownsend
Kerry Townsend
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies
or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed
and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
What?
A set of powerful new APIs that brings image recognition
to CRM and build AI-powered apps.
Salesforce Einstein Vision
Real-time data signals
Capture
Natural Language Processing
Deep & Machine learning
Predictive analytics
Learn
to your customers in a
whole new way
Connect
Salesforce
IoT
Email
Social
Calendar
How it Works
Oh my cats!
Cat shelter crisis
Glenmead Cat Shelter
Super popular cat shelter
Difficult for a new employee to quickly register
cats and identify breeds
Many interested adopters coming in
Cat crisis
Lynette
Cat Shelter Assistant
Demo
Einstein Vision and Alexa
What?
Machine Learning
It is a cat!Train
Input
Einstein
Vision
How?
Behind the scenes
How?
Architecture Overview
AWS Lambda
Alexa Skills
Alexa Voice Service
AWS
CloudWatch
Einstein
Vision
How?
SelectCatIntent
Alexa, ask Einstein who is Elvis
wake word launch invocation name utterance
slot value
Key takeaways
Dataset and Model Best Practices
A dataset should contain at least 1,000 images per label
Even out the # of images per label within the same dataset
Wide variety of images (e.g. colour, b/w, blurred, different styles)
Train and create new model every time dataset changes
Add the false positives and false negatives to dataset
How?
Resources
https://trailhead.salesforce.com/projects/build-a-cat-rescue-app-that-
recognizes-cat-breeds
https://trailhead.salesforce.com/en/projects/build-a-private-alexa-for-business-
skill-for-salesforce
Salesforce Einstein Platform Services -
https://developer.salesforce.com/devcenter/ein-platform
https://developer.amazon.com/docs/custom-skills/understanding-custom-
skills.html
Questions?
Credits:
- Peter Chittum, Salesforce
- Faisal Valli, Accenture Liquid Studio London
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SFWT18 - Get Smarter: Integrate Salesforce Einstein Vision with Alexa

  • 1. Get Smarter: Integrate Salesforce Einstein Vision with Alexa @kerrytownsend Kerry Townsend, Associate Manager | Salesforce MVP @lynettelimm Lynette Lim, Technology Delivery Lead Manager
  • 2. Technology Delivery Lead Manager @lynettelimm Lynette Lim Manager | Salesforce MVP @kerrytownsend Kerry Townsend
  • 3. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 4. What? A set of powerful new APIs that brings image recognition to CRM and build AI-powered apps. Salesforce Einstein Vision
  • 5. Real-time data signals Capture Natural Language Processing Deep & Machine learning Predictive analytics Learn to your customers in a whole new way Connect Salesforce IoT Email Social Calendar How it Works
  • 6. Oh my cats! Cat shelter crisis
  • 7. Glenmead Cat Shelter Super popular cat shelter Difficult for a new employee to quickly register cats and identify breeds Many interested adopters coming in Cat crisis Lynette Cat Shelter Assistant
  • 9. What? Machine Learning It is a cat!Train Input Einstein Vision
  • 11. How? Architecture Overview AWS Lambda Alexa Skills Alexa Voice Service AWS CloudWatch Einstein Vision
  • 12. How? SelectCatIntent Alexa, ask Einstein who is Elvis wake word launch invocation name utterance slot value
  • 13. Key takeaways Dataset and Model Best Practices A dataset should contain at least 1,000 images per label Even out the # of images per label within the same dataset Wide variety of images (e.g. colour, b/w, blurred, different styles) Train and create new model every time dataset changes Add the false positives and false negatives to dataset
  • 14. How? Resources https://trailhead.salesforce.com/projects/build-a-cat-rescue-app-that- recognizes-cat-breeds https://trailhead.salesforce.com/en/projects/build-a-private-alexa-for-business- skill-for-salesforce Salesforce Einstein Platform Services - https://developer.salesforce.com/devcenter/ein-platform https://developer.amazon.com/docs/custom-skills/understanding-custom- skills.html
  • 16. Credits: - Peter Chittum, Salesforce - Faisal Valli, Accenture Liquid Studio London