Business of APIs Conference 2011 - Klout
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This document discusses Klout's API and platform strategy. It notes that Klout has 3000+ API partners and 6 billion API calls per month. It outlines Klout's approach to measuring consumer value, controlling the platform through terms of service and tariffs, incentivizing consumers, and growing the platform. The document provides details on Klout's REST API design, how it measures and segments consumer value, controls the platform, incentivizes consumers, and plans to grow through partnerships, data, and further integration of Klout scores.
Business of APIs Conference 2011 - Klout
- 1. ON API AND PLATFORM Tyler Singletary @harmophone
- 2. KLOUT ~48 2009 SOMA Employees Founded Location
- 3. THE KLOUT API 6B Calls a month, three 3000+ API Partners, 1100 Simple RESTesque design distribution channels: Active Applications in with minimal functions but Mashery, GNIP, DataSift August 2011 useful data. Topics • api • San Francisco • Klout Influencer_Of • mansillaDEV • Jacobtell • Oniracom harmophone Influenced_by • episod • Rhythmsunholy • daddymention
- 4. HOW WE MEASURE AND SEGMENT API CONSUMER VALUE Increased Value to Klout Brand Amount we charge Brand Awareness, Brand awareness, Impressions Klout has MEANING. Decreased Value To Klout Brand Amount we charge Consumer Usefulness Product Erosion: Perks Klout has MEANING. Negative Impacts: Transmits our unit of Targeting. value. Doesn’t transmit unit of value.
- 5. HOW DO YOU CONTROL A PLATFORM? Incentivize B2C Platform Strategy Terms of Tariff B2B Service
- 6. TERMS OF SERVICE First stop to enforce your core products. Control Points Strict Brand Impressions • Quotas (Calls per Day) • B2B: Must use Klout logo on public • Rate Limits (Calls per Hour) facing page. • B2C: Must appropriately title “Klout Score”, use as many styling resources as possible • All must link back to the platform endpoints: Klout Profile Prevent Poaching of Core Products
- 7. TARIFFS ON B2B • 500,000 calls • Additional Topics • Pass-through ToS • 1,000,000 calls • Additional • Less flexibility on • 5,000,000 calls Strength of limits • SLA required Influence Enhanced Data Tiered Pricing Competitors at Higher Cost
- 8. INCENTIVIZE B2C Klout Everywhere! Relax limits • Score placement, using our style • In exchange for ToS conformance: assets higher calls per day, calls per second • Make Topics important! Lead back to Klout. • Applications evangelize the product • App Showcase Brand impressions is value to Company
- 9. HOW’S IT USED? Influential topics Recommends you to engage with Score Analytics influencers.
- 10. HOW TO GROW THE PLATFORM Developer Strategic Outreach, Partnerships Promotion More data Strengthen availability brand, Perks • +K • Abstract • Achievments Scoring • More networks
- 11. WHAT’S NEXT New Better Data Klout Developer Availability Everywhere. Portal
- 12. WRAP UP Tyler Singletary @harmophone @KloutAPI [email protected]