Minha Hwang
15 SlideShares 84 Followers 16 Followings
Personal Information
Organization / Workplace
San Francisco Bay Area, California United States
Occupation
Marketing Data Scientist
Industry
Technology / Software / Internet
Website
medium.com/@minha.hwang
About
Marketing Data Scientist, Double Ph.D. Focusing on xAI and causal inference Former academic: Assistant Professor, Marketing, McGill University, Montreal, Canada Specialty: Experimentation, Price elasticity modeling, Promotion effectiveness modeling, Assortment optimization, Purchase structure, Customer lifetime cycle modeling
Contact Details
Tags
multi-channel mobile marketing online mobile marketing m-commerce e-commerce marketing; marketing research; mds; factor analysi marketing; preference measurement; conjoint; marke conjoint; preference measurement; market simulator marketing; marketing research; text mining; analyt regression; marketing; data science marketing; regression; pricing; data science; anal marketing; regression analysis; data science; anal promotion; pricing; marketing; analytics; promotio promotion; marketing analytics; analytics; marketi marketing analytics; analytics; experimentation marketing analytics; data science; experimentaiton
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Presentations

(14)
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From Online to Mobile - Impact of Consumers' Online Purchase Behaviors on Mobile Commerce Adoption

11 years ago • 1061 Views

Marketing Research - Perceptual Map

11 years ago • 69468 Views

Conjoint Analysis - Part 1/3

11 years ago • 3696 Views

Conjoint Analysis - Part 2/3

11 years ago • 8333 Views

Conjoint Analysis Part 3/3 - Market Simulator

11 years ago • 11340 Views

Introduction to Text Mining

11 years ago • 16893 Views

Introduction to Regression Analysis

11 years ago • 3175 Views

Multiple Regression Analysis

11 years ago • 8022 Views

Dummy Variable Regression Analysis

11 years ago • 6693 Views

Promotion Analytics in Consumer Electronics - Module 1: Data

10 years ago • 4417 Views

Promotion Analytics - Module 2: Model and Estimation

10 years ago • 12555 Views

Introduction to Recommendation System

10 years ago • 2173 Views

Marketing Experimentation - Part I

10 years ago • 5058 Views

Marketing Experiment - Part II: Analysis

10 years ago • 3614 Views

Documents

(1)

Channel capabilities, product characteristics, and impacts of mobile channel introduction

11 years ago • 2899 Views

Likes

(3)

SlideShare is joining Scribd

SlideShare • 4 years ago

Marketing Research - Perceptual Map

Minha Hwang • 11 years ago

실리콘 밸리 데이터 사이언티스트의 하루

Jaimie Kwon (권재명) • 10 years ago
Personal Information
Organization / Workplace
San Francisco Bay Area, California United States
Occupation
Marketing Data Scientist
Industry
Technology / Software / Internet
Website
medium.com/@minha.hwang
About
Marketing Data Scientist, Double Ph.D. Focusing on xAI and causal inference Former academic: Assistant Professor, Marketing, McGill University, Montreal, Canada Specialty: Experimentation, Price elasticity modeling, Promotion effectiveness modeling, Assortment optimization, Purchase structure, Customer lifetime cycle modeling
Tags
multi-channel mobile marketing online mobile marketing m-commerce e-commerce marketing; marketing research; mds; factor analysi marketing; preference measurement; conjoint; marke conjoint; preference measurement; market simulator marketing; marketing research; text mining; analyt regression; marketing; data science marketing; regression; pricing; data science; anal marketing; regression analysis; data science; anal promotion; pricing; marketing; analytics; promotio promotion; marketing analytics; analytics; marketi marketing analytics; analytics; experimentation marketing analytics; data science; experimentaiton
See more