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BUSINESS PLAN
“Healthy Food”-Food Truck
Presented By
Mukesh Lal Karn
MBA 3rd Semester
Purbanchal University School Of Management
P.U. Regd. No.-001-2-3-00092-2017
BUSINESS
PLAN
‘Healthy Food’- Food Truck
INTRODUCTION
Food Truck business can
simply be called as moving
restaurant round the city.
Food truck is essentially a
large truck that is equipped
with the necessary gadgets
to cook and sell food.
For those people who
doesn’t have time to sit
down in restaurant. This will
be great to them.
Objectives
 To provide quality fast food stuff
to the people.
 To render an enlightening
environment to enjoy food items.
 To modify the menu and other
services with the change in
consumer’s taste, market demand.
 Providing excellent customer
service that enhances the rapport
with students through
responsiveness to need and
request.
Vision and
Mission
Our vision statement is to become
the leading brand in food truck
business in Biratnagar by offering
a quality and hygienic food at
affordable prices. Our vision
reflects our values: integrity,
service, excellence.
Our mission is “Bringing smile”.
Our overall business goal is to
position our company to become
the only one food truck in
Province 1.The health of our
customer is the top most priority
to us.
Places of
food truck
OUR FOOD TRUCK
WILL BE ON
FOLLOWING PLACES.
MAHENDRA MORANG
COLLEGE
COLLEGE ROAD
TRAFFIC CHOWK MAIN ROAD ETC.
Sales and
Promotions
We will give sample to see where we
need to change our recipes and see
what our customer like .
In occasional/special day, we will
offer some discount & gifts.
We will make our promotion on News
paper, Radio, Social medias like face
book, also we will develop software
called food truck application, in
which one can easily trace out our
location.
Corporate
Social
Responsibility
BEING A PART OF THE
SOCIETY, WE WILL
PERFORM SOME CSR
ACTIVITIES, WE DECIDE TO
DONATE AT LEAST 1.5%
PROFIT PER YEAR TO THE..
A) TREE PLANTATION
PROGRAMME
B) CAMPAIGN FOR HEALTH
AND NOTORIOUS FOOD.
Start-Up Summary
The total
capital for
starting
Food truck
business is
Rs.19,28,0
00 which
will be
invested
solely with
the help
of family
incomes
and
savings.
Following
things are
needed for
the
business
Registratio
n of
Business
Rs.50,000
Preliminar
y expenses
Rs 25,000
Equipment
Tools Rs
2,00,000
Truck
Vehicle
Rs16,00,00
0
Expenses
for
kitchen
Utensils
Rs 15,000
Basic
Supply Rs
25,000
Cost of
Packaging
Rs 3,000
Maintenanc
e and
repair cost
Rs 8,000
Miscellane
ous
Expenditur
e
Rs.2,000
Total
Rs.19,28
,000
Expected Customer Growth Rate
Potential
Customers
Assumed
Growth
Rate(%)
January February March
Office
Worker
20 35,000 42,000 50,400
Students 30 23,000 29,900 38,870
Joggers 40 15,000 21,000 29,400
Shoppers 20 18,000 21,600 25,920
Street
Passers
20 19,000 22,800 27,360
Total
Sales(in
Unit)
1,10,000 1,33,300 1,59,550
Break Even Analysis
Formula
BEP (Rs)= (FC/(Sales-Variable Cost))*Sales in Units
Particulars January February March
Total Sales(in
Unit)
1,10,000 1,33,300 1,59,550
Variable Cost 30,000 33,000 35,000
Estimated
Fixed Cost
20,000 20,000 20,000
Break
Even(Rs)
27,500 26,580 25,620
Profit and Loss Analysis
Particulars January February March
Total sales 1,10,000 1,33,300 1,59,550
Direct Cost of sales 25,000 28,000 33,000
Total Cost of Sales 25,000 28,000 33,000
Gross Margin 85,000 1,05,300 1,26,550
Gross Margin(%) 77 79 79
Expenses
Payroll of Chefs 30,000 30,000 30,000
Sales & Marketing
Expenses
23,000 23,500 25,500
Utilities 15,000 22,000 23,000
Depreciation 13,333 13,333 13,333
Total Operating
Expenses
81,333 88,833 91,833
EBT 3,667 16,647 34,717
Tax 0 0 0
Net Profit 3,667 16,647 34,717
Menu List
Veg Items Per plate Non-Veg Items Per Plate
Noodles Rs.35 Mutton Meat Rs.200
Veg Momo Rs.60 Chicken Meat Rs.150
Pizza Rs.150 Chicken Rost Rs.100
Rice Bowl Rs.100 Mutton Momo Rs.80
Fried Rice Rs.100 Chicken momo Rs.60
Sandwiches Rs.80
Dosa Rs.50
Drinks Items
Tea Rs.15/cup Cold Drink Rs.40/glass
Coffee Rs.40/cup Ice-Cream Rs.25
Daily Sales Summary
Items Daily sales (in plates) Total sales (in Rs.)
Veg-Momo 50 3000
Non-Veg Momo 50 3000
Pizza 15 2250
Dosa 20 1000
Noodles 20 400
Fried Rice 10 1000
Muttan meat 10 2000
Chicken Rost 11 1100
Cold drinks 40 1600
Tea 40 600
Coffee 20 800
Ice-cream 50 1250
Total 335 18,000
Annual
Sales and
Profit
We will sell our food on 300
days on 1 year, so the
Sales Amount = Rs.
54,00,000 (18000*300)
Net Profit = 30% Net margin
= Rs.16,20,000
Our initial investment will
be recovered within 2 years
also our business will grow
smoothly in future.
BUSINESS PLAN

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Food trucks [autosaved]

  • 1. BUSINESS PLAN “Healthy Food”-Food Truck Presented By Mukesh Lal Karn MBA 3rd Semester Purbanchal University School Of Management P.U. Regd. No.-001-2-3-00092-2017
  • 3. INTRODUCTION Food Truck business can simply be called as moving restaurant round the city. Food truck is essentially a large truck that is equipped with the necessary gadgets to cook and sell food. For those people who doesn’t have time to sit down in restaurant. This will be great to them.
  • 4. Objectives  To provide quality fast food stuff to the people.  To render an enlightening environment to enjoy food items.  To modify the menu and other services with the change in consumer’s taste, market demand.  Providing excellent customer service that enhances the rapport with students through responsiveness to need and request.
  • 5. Vision and Mission Our vision statement is to become the leading brand in food truck business in Biratnagar by offering a quality and hygienic food at affordable prices. Our vision reflects our values: integrity, service, excellence. Our mission is “Bringing smile”. Our overall business goal is to position our company to become the only one food truck in Province 1.The health of our customer is the top most priority to us.
  • 6. Places of food truck OUR FOOD TRUCK WILL BE ON FOLLOWING PLACES. MAHENDRA MORANG COLLEGE COLLEGE ROAD TRAFFIC CHOWK MAIN ROAD ETC.
  • 7. Sales and Promotions We will give sample to see where we need to change our recipes and see what our customer like . In occasional/special day, we will offer some discount & gifts. We will make our promotion on News paper, Radio, Social medias like face book, also we will develop software called food truck application, in which one can easily trace out our location.
  • 8. Corporate Social Responsibility BEING A PART OF THE SOCIETY, WE WILL PERFORM SOME CSR ACTIVITIES, WE DECIDE TO DONATE AT LEAST 1.5% PROFIT PER YEAR TO THE.. A) TREE PLANTATION PROGRAMME B) CAMPAIGN FOR HEALTH AND NOTORIOUS FOOD.
  • 9. Start-Up Summary The total capital for starting Food truck business is Rs.19,28,0 00 which will be invested solely with the help of family incomes and savings. Following things are needed for the business Registratio n of Business Rs.50,000 Preliminar y expenses Rs 25,000 Equipment Tools Rs 2,00,000 Truck Vehicle Rs16,00,00 0 Expenses for kitchen Utensils Rs 15,000 Basic Supply Rs 25,000 Cost of Packaging Rs 3,000 Maintenanc e and repair cost Rs 8,000 Miscellane ous Expenditur e Rs.2,000 Total Rs.19,28 ,000
  • 10. Expected Customer Growth Rate Potential Customers Assumed Growth Rate(%) January February March Office Worker 20 35,000 42,000 50,400 Students 30 23,000 29,900 38,870 Joggers 40 15,000 21,000 29,400 Shoppers 20 18,000 21,600 25,920 Street Passers 20 19,000 22,800 27,360 Total Sales(in Unit) 1,10,000 1,33,300 1,59,550
  • 11. Break Even Analysis Formula BEP (Rs)= (FC/(Sales-Variable Cost))*Sales in Units Particulars January February March Total Sales(in Unit) 1,10,000 1,33,300 1,59,550 Variable Cost 30,000 33,000 35,000 Estimated Fixed Cost 20,000 20,000 20,000 Break Even(Rs) 27,500 26,580 25,620
  • 12. Profit and Loss Analysis Particulars January February March Total sales 1,10,000 1,33,300 1,59,550 Direct Cost of sales 25,000 28,000 33,000 Total Cost of Sales 25,000 28,000 33,000 Gross Margin 85,000 1,05,300 1,26,550 Gross Margin(%) 77 79 79 Expenses Payroll of Chefs 30,000 30,000 30,000 Sales & Marketing Expenses 23,000 23,500 25,500 Utilities 15,000 22,000 23,000 Depreciation 13,333 13,333 13,333 Total Operating Expenses 81,333 88,833 91,833 EBT 3,667 16,647 34,717 Tax 0 0 0 Net Profit 3,667 16,647 34,717
  • 13. Menu List Veg Items Per plate Non-Veg Items Per Plate Noodles Rs.35 Mutton Meat Rs.200 Veg Momo Rs.60 Chicken Meat Rs.150 Pizza Rs.150 Chicken Rost Rs.100 Rice Bowl Rs.100 Mutton Momo Rs.80 Fried Rice Rs.100 Chicken momo Rs.60 Sandwiches Rs.80 Dosa Rs.50 Drinks Items Tea Rs.15/cup Cold Drink Rs.40/glass Coffee Rs.40/cup Ice-Cream Rs.25
  • 14. Daily Sales Summary Items Daily sales (in plates) Total sales (in Rs.) Veg-Momo 50 3000 Non-Veg Momo 50 3000 Pizza 15 2250 Dosa 20 1000 Noodles 20 400 Fried Rice 10 1000 Muttan meat 10 2000 Chicken Rost 11 1100 Cold drinks 40 1600 Tea 40 600 Coffee 20 800 Ice-cream 50 1250 Total 335 18,000
  • 15. Annual Sales and Profit We will sell our food on 300 days on 1 year, so the Sales Amount = Rs. 54,00,000 (18000*300) Net Profit = 30% Net margin = Rs.16,20,000 Our initial investment will be recovered within 2 years also our business will grow smoothly in future.