This document discusses business ethics and human values. It defines ethics as a field of study concerning moral character and conduct. Values are learned and shape human behavior in societies through culture. There are terminal and instrumental values, with terminal values reflecting life goals and instrumental values as the means to achieve them. Human values must be secular, democratic, pluralistic, global, support brotherhood, and can be taught. Gandhi's concept of Sarvodaya aimed for development of all in a way sensitive to local cultures. The document contrasts intuition, which is a strong feeling, with reason, which uses logic to make judgments and solve problems.