EyeFitU - NOAH17 Berlin
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Eyefitu is a mobile app founded by Isabelle Ohnemus that helps fashion shoppers find brands in their size from over 50 online stores. The app's business model includes commissions from online shops and advertising partnerships, with initiatives to increase user traction through marketing strategies like influencer marketing and push notifications. The company has garnered industry recognition, including awards and features in prominent publications, and aims to facilitate user-centric shopping experiences in the fashion industry.
EyeFitU - NOAH17 Berlin
- 1. Isabelle Ohnemus Founder and CEO Mobile +41 79 669 05 94 Email: [email protected] EYEFITU AG Geissbüelstrasse 3 8704 Herrliberg Switzerland www.eyefitu.com
- 2. GET YOUR TICKET TODAY! www.noah-conference.com 6-7 Old Billingsgate, London Tempodrom, Berlin JUN20182-3 NOV2017 SAVE THE DATE
- 4. IMPLEMENTATION The EYEFITU App enables fashion shoppers from all over the world to find all the best brands in one place, always in their size. Mobile App: Website:
- 5. IMPLEMENTATION Quality pitch approved 50+ online storesSizing recommendations in 200+ brands Established high quality partnerships with brands and online retailers
- 6. THE FORMULA
- 7. BACK-END Clothing items available Clothing items available Items mapped Shoppable brands Brands with sizingNumber of stores imported
- 8. MOBILE ADS COMMISSIONS TRAFFIC SALES SaaS, BIG DATA EYEFITU BUSINESS MODEL ONLINE SHOPS: COMMISSIONS BRANDS & ONLINE SHOPS: ADVERTISING b2c b2b ONLINE SHOPS: SIZING & PERSONALIZATION
- 9. CURRENT INITIATIVES TO INCREASE MARKET TRACTION ON THE EYEFITU APP Numberofusers 1’000 4’000 Media and brand relationships. On-going testimonials. - Conferences: NOAH, Drapers, Decoded Fashion, DLD, Web Summit Performance based ad campaigns ASO Feature stories - Celebrate what makes you different Organic growth Push notifications SEO In-app messaging Influencer marketing Time
- 10. Isabelle Ohnemus, Founder & CEO Studies in marketing and economics Broker in stocks, derivatives and investor Henrik Steffensen, COO Studies in economics 4 start-ups: ASSET4, Thomson Reuters, HP Erik Troelsen, CTO Masters of Science in Electric Engineering & MBA 6 start-ups, 1 IPO Niels Mikkelsen, Board Fashion industry executive Peter Ohnemus, Board Serial entrepreneur 4 IPO’s Louisa Schibli, BUS DEV Studies in Economics 2 Start-ups & 2 Board Seats MANAGEMENT TEAM & BOARD
- 11. Featured in Financial Times, Metro, WOMENUK ONLINE, SUN, Retail Gazette, NetImperative and more Swiss television consumer price Top App with FashInvest/FashNerd Pitch winner, Netcomm Suisse Ladies in e-commerce Member of Microsoft Bizpark+ program Finalist: Best App & Best Use of Innovation by Drapers Digital Awards 2017 No. 3 Winner at NOAH16 London Startup competition Red Herring Europe Top 100 Companies Winner 2017
- 12. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016 October 2016December 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder [email protected] Jan Brandes Managing Director [email protected] Justus Lumpe Managing Director [email protected] The NOAH Advisors Core Banking Team Nikhil Parmar Director [email protected] 10Bis Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by