The document discusses the benefits of design quality and outlines the design process. It emphasizes that strong, distinctive design solutions supported by evidence are more likely to receive planning approval. Designs with a clear sense of place and identity can provide marketing advantages for clients. Rigorously designed developments are more likely to have lasting appeal. Engaging stakeholders and the community generates civic pride and a sense of ownership. The Design Review Panel aims to provide helpful advice and feedback at various stages to support the process.