Retail Trends for 2016 & Beyond
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The document highlights key digital trends that will shape the retail industry, emphasizing the merging of e-commerce and brick-and-mortar stores to create a seamless omni-channel experience. It discusses ten predictions, including reduced store counts, increased use of technology for personalized customer experiences, and the importance of real-time inventory management. Retailers are encouraged to adopt innovative technologies and predictive analytics to enhance operational performance and customer satisfaction.
Retail Trends for 2016 & Beyond
- 1. 1 | TENDISRUPTIVE DIGITAL TRENDS RETAILERS NEED TO KNOW Oliver Guy Retail Industry Director “The worlds of “e-commerce” and “brick and mortar” retail are merging with retailers aspiring to deliver a seamless omni-channel experience for their customers. Mobile, Cloud, Analytics and Social Media will move towards being fully integrated into a unified merchandising approach that vastly improves customer engagement…
- 2. 2 | TENDISRUPTIVE DIGITAL TRENDS RETAILERS NEED TO KNOW Oliver Guy Retail Industry Director The notion that “the store is dead” is not, in my opinion, the future – rather, stores will become highly technology-enabled to deliver a super-personalized customer experience and become the hub of omni-channel customer-centricity. These 10 new predictions highlight my view of the retail industry in the coming year…”
- 4. 4 | Brick and mortar stores will add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services… #1 FEWER STORES MORE STUFF
- 5. 5 | Brick and mortar stores will add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services… ① Endless aisle give customers access to ever increasing assortment #1 FEWER STORES MORE STUFF
- 6. 6 | Brick and mortar stores will add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services… ① Endless aisle give customers access to ever increasing assortment ② Marketplace initiatives increase assortment where retailers don’t carry inventory themselves #1 FEWER STORES MORE STUFF
- 7. 7 | Brick and mortar stores will add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services… ① Endless aisle give customers access to ever increasing assortment ② Marketplace initiatives increase assortment where retailers don’t carry inventory themselves ③ Hub & Spoke approach allows smaller stores to supply broader assortment #1 FEWER STORES MORE STUFF
- 8. 8 | Brick and mortar stores will add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services… ① Endless aisle give customers access to ever increasing assortment ② Marketplace initiatives increase assortment where retailers don’t carry inventory themselves ③ Hub & Spoke approach allows smaller stores to supply broader assortment ④ Home delivery and collection from stores #1 FEWER STORES MORE STUFF
- 9. 9 | #2 IT’S ALL ABOUT YOU
- 10. 10 | #2 IT’S ALL ABOUT YOU Real-time CUSTOMER CENTRICY comes of age
- 11. 11 | #2 IT’S ALL ABOUT YOU ① More data sources will improve targeting Real-time CUSTOMER CENTRICY comes of age
- 12. 12 | #2 IT’S ALL ABOUT YOU Real-time CUSTOMER CENTRICY comes of age ① More data sources will improve targeting ② Technology will aid improved context to provide offers at store ingress, rather than the exit
- 13. 13 | #3 THE PRICE IS RIGHT
- 14. 14 | #3 THE PRICE IS RIGHT DYNAMIC pricing will move from the web to “in-store”
- 15. 15 | #3 THE PRICE IS RIGHT DYNAMIC pricing will move from the web to “in-store” Consumer response models + real-time inventory + real-time in-store analysis + connectivity + electronic shelf edge labels = real time pricing capability
- 16. 16 | #4 MISSION CONTROL FOR OMNI-EVERYTHING
- 17. 17 | Retailers will need a centralized mission control #4 MISSION CONTROL FOR OMNI-EVERYTHING
- 18. 18 | Retailers will need a centralized mission control ① Consumer choice means the customer journey will move across channels even more ② Operations across channels needs high levels of automation along with central visibility and control #4 MISSION CONTROL FOR OMNI-EVERYTHING
- 19. 19 | #5 YOU WILL MEET A TALL DARK STRANGER…
- 20. 20 | #5 YOU WILL MEET A TALL DARK STRANGER… Predictive analytics will be used to improve operational performance
- 21. 21 | #5 YOU WILL MEET A TALL DARK STRANGER… Predictive analytics will be used to improve operational performance Predictive Analytics + Real-Time Analytics = Productivity Potential
- 22. 22 | #5 YOU WILL MEET A TALL DARK STRANGER… Predictive analytics will be used to improve operational performance Predictive Analytics + Real-Time Analytics = Productivity Potential ① Manage Queues
- 23. 23 | #5 YOU WILL MEET A TALL DARK STRANGER… Predictive analytics will be used to improve operational performance Predictive Analytics + Real-Time Analytics = Productivity Potential ① Manage Queues ② Reduce Inventory
- 24. 24 | #5 YOU WILL MEET A TALL DARK STRANGER… Predictive analytics will be used to improve operational performance Predictive Analytics + Real-Time Analytics = Productivity Potential ① Manage Queues ② Reduce Inventory ③ Serve Customer
- 26. 26 | #6 THE INTERNET OF TOTAL SATISFACTION The store of the future will leverage the Internet of Things to power Customer Centricity
- 27. 27 | #6 THE INTERNET OF TOTAL SATISFACTION The store of the future will leverage the Internet of Things to power Customer Centricity Intelligent use of sensors will enable: ① Inventory reduction ② Improved on-shelf availability ③ Queue reduction ④ Streamlined order pick up ⑤ Real-time, personalized promotions
- 29. 29 | #7 IMMERSION THERAPY Augmented In-Store Reality
- 30. 30 | #7 IMMERSION THERAPY Augmented In-Store Reality Technologies such as Microsoft’s Hololens and Oculus Rift will enable retailers to show their products in more detail and provide a much more immersive experience
- 31. 31 | #8 CLEAN UP ON AISLE THREE
- 32. 32 | #8 CLEAN UP ON AISLE THREE Retailers will use technology to monitor stores
- 33. 33 | #8 CLEAN UP ON AISLE THREE Retailers will use technology to monitor stores
- 34. 34 | #8 CLEAN UP ON AISLE THREE Retailers will use technology to monitor stores ①Improved associate productivity
- 35. 35 | #8 CLEAN UP ON AISLE THREE Retailers will use technology to monitor stores ①Improved associate productivity ②Improved inventory visibility
- 36. 36 | #8 CLEAN UP ON AISLE THREE Retailers will use technology to monitor stores ③ Focus on in-store productivity means greater use of technology ①Improved associate productivity ②Improved inventory visibility
- 37. 37 | #8 CLEAN UP ON AISLE THREE Retailers will use technology to monitor stores ③ Focus on in-store productivity means greater use of technology ①Improved associate productivity ②Improved inventory visibility ④ Multiple sensor feeds give real-time view of store operations to aid resource allocation
- 38. 38 | #9 BUY ME NOW!
- 39. 39 | #9 BUY ME NOW! Buy buttons will appear in MORE places
- 40. 40 | #9 BUY ME NOW! Buy buttons will appear in MORE places New shopping apps, on-line news articles, new games and a myriad new venues will create new challenges in understanding inventory and orchestrating orders for these new retail intermediaries as well as the retailers supporting them
- 41. 41 | #10 LAST ITEM IN STOCK Understanding REAL-TIME Inventory will become REAL
- 42. 42 | #10 LAST ITEM IN STOCK Understanding REAL-TIME Inventory will become REAL Consumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION
- 43. 43 | #10 LAST ITEM IN STOCK Understanding REAL-TIME Inventory will become REAL Consumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION
- 44. 44 | #10 LAST ITEM IN STOCK Understanding REAL-TIME Inventory will become REAL Consumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION Retailers will need to connect to multiple inventory sources to gain a common view and a complete stock picture so they can DELIGHT THEIR CUSTOMERS
- 45. 45 | © 2015 Software AG. All rights reserved. For internal use only About Oliver Guy Oliver is Retail Industry Director at Software AG. Oliver advises and supports retailers across the globe understanding retail technology solutions and how they can solve problems, drive growth, minimize risk and reduce cost as the industry transforms. Oliver has over 20 years experience working with technology; he has spent 15 of these years working with retailers around the world to improve their business through the use of innovative technology solutions. Learn more about Software AG’s retail solutions: www.SoftwareAG.comretail.
- 46. 46 | Driving Digital Retail www.SoftwareAG.com/Retail