Case Study: analysis of tv adverts
- 1. CASE STUDY: ANALYSIS OF TV ADVERTS BY ONDER ASLAN
- 2. SNICKERS MR BEAN ADVERT https://www.youtube.com/watch?v=qIVDxL2lgN4 This advert is about a group of samurai’s and Mr Bean who demonstrates that ‘you’re not kung-fu when you’re hungry’. The advert is produced in the style of a martial arts epic and set in ancient China with actors speaking Mandarin, the ad features Mr Bean clumsily walking over roof tops, as his comrades glide over the city in silence. He then falls into the hands of the enemy, before eating a Snickers to recover his skills. The slogan ‘you’re not you when you’re hungry’ is trying to put a message out there that you’re not yourself when dehydrated and hungry unless you don’t eat anything. The company ‘snickers’ is doing the best they can to persuade/encourage people to invest in these chocolate which may play an important part in there day as it will give energy and make them more concentrated. The editing styles used in the advert Montage: • jumping really high shows that they have edited that part • Mr Bean spinning up really high – edited out Camera techniques: • Shot reverse shot – when Mr Bean and his fellow companion are having a conversation. • Zoom shot/close-up of Mr Beans face • Medium shot of Mr Bean • Long shot – Mr Bean jumping over the roof top • Montage – jumping action • Cross-cutting – camera goes from Mr Bean to the other samurai’s • Point of view – Mr Beans’ view is seen from where he is standing.
- 3. THE PRODUCT The product in this advert is the chocolate bar ‘snickers’. In the actual advert the chocolate bar is portrayed as a lethal weapon with plays an important role in Mr Bean escaping from the hands of the enemy. The ‘snickers’ bar gives him energy and power which transforms himself into his normal self, a samurai warrior.
- 4. CAMERA ANGLES This is an example of over the shoulder as you can see Mr Bean looking up at his fellow companions for help/support. This is an example of a 30 degree rule as you can all of the characters in one picture because the camera has captured everything the audience need to see to get a better understanding of what this advert may be about. The camera is in a Ariel position as the majority of the time this advert is filmed in the sky and follows the movement of samurai warriors jump from roof top to roof top.
- 5. THE SOUND THE SOUNDS THAT WERE INVOLVED IN THIS ADVERT WERE: • JAPANESE SOUNDTRACK – MARTIAL ART STYLE. • THE SAMURAI’S TALKING IN BETWEEN THEMSELVES AND GIVING INSTRUCTIONS TO MR BEAN. • THE FIRE IS BEING LIT. • MR BEAN FALLING FROM THE TOP OF THE ROOF INTO THE FLOOR. • THE SLOGAN IS READ OUT AT THE END OF THE ADVERT TO PUT FORWARD THE CAMPAIGN ONE LAST TIME.
- 6. GARY LINEKERS WALKERS ADVERT https://www.youtube.com/watch?v=GbFEnGExSgI The advert see the former Leicester City and England striker take on the role of a handy man who arrives at an elderly women’s home to fix an out of order stair lift. She looks like sweet old innocent pensioner – but it only takes Gary’s refusal to share a packet of walker crisps with her to prompt to take drastic action. As Gary tries out the fixed stairlift, the old lady pulls a red level on the controls which fires him up the staircase at top speed and out of the window. However, there's a happy ending for the pensioner as she gets to tuck into Gary's packet of crisps. The slogan ‘how much do you love them?’ is putting a message across is trying to test your love of walkers crisps.
- 7. CAMERA ANGLES/TECHNIQUES This is an example of over the shoulder as you can tell that the handy man and the old lady are having a conversation. Over the shoulder movements usually tell us that some sought of communication is going on. This is an example of a long shot as you can see the handy man approaching towards the pensioner house door. In the this long shot you can also the handy man’s van with the company name and number on display.
- 8. EDITING • THERE WAS A GLIMPSE OF EDITING IN THE END OF THE ADVERT. THIS IS AN EXAMPLE OF MONTAGE AS YOU SEE THE HANDY MAN FLYING OUT OF THE WINDOW WITH ALL OF THE WINDOW SMASHING WITH GLASS PIECES FLYING AROUND EVERYWHERE.
- 9. THE PRODUCT The product in this advert is the walkers crisp. The reason why the crisp was put in this way is because the message that the creator of the advert is trying to say that the crisp is to share.
- 10. THE SOUND THE SOUND IN THIS ADVERT IS MUCH MORE PLAIN AND SIMPLE: • THE HANDY MAN AND THE OLD PENSIONER HAVING A CONVERSATION. • THE CRUNCH OF THE WALKERS CRISP. • THE HANDY MAN FIXING THE STAIRLIFT. • THE WINDOW BREAKING (GLASS).