Samsung
- 2. What is Global marketing? Global marketing is the process of adjusting a company's marketing strategies to adapt to conditions in other countries
- 4. Introduction Samsung Electronics was founded in 1969 in Suwon. -By LEE BYUNG CHUL South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.
- 5. Contd…. In first quarter of 2012, Samsung became world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998 In third quarter of 2012, it sold 98 million phones, of which 55 million were smartphones
- 6. Samsung logo First logo was developed in the year 1958
- 7. 2nd logo from the year 1979-1993
- 8. It was the present logo of Samsung from the year 1993 MISSION: “Inspire the World, Create the Future”
- 9. Lee Kun-Hee (Chairman & CEO)
- 10. Samsung in India Samsung Electronics commenced its operations in India in December 1995 Two R&D centers in India- Delhi & Bangalore In 2010 achieved a sales turnover of $3.5 billion Market leader in LED TVs, LCD TVs, Slim TVs India’s largest mobile handset brand Leading in smart phone segment in India
- 11. Products
- 12. Smartphones Samsung developed its first lightest mobile in the year 1993 and the model is SCH-R800 It was available in CDMA (Code Division Multiple Access) netwoks Developed smart phones with mp3 player towards the end of the 20th century Now they have 41.6% of smart phone market share in India
- 13. Contd… Samsung wave S8500 & SI9000 Galaxy S launched launched in June 2010. Planning to clinch 60% of smart phone market share in India by mid 2013 Plan to launch Samsung Galaxy S4 by March 2013 In India main competitor is Nokia The firm was recently named the worldwide handset market leader with a market share of 29%
- 14. Units sold in million 55 35 0 10 20 30 40 50 60 Samsung Apple Q4-2012
- 16. PRODUCT Samsung co at first producing samsung S 3500, SGH-250, GT-S7330 mobile phones Later development in science & technology new product lunch samsung galaxy series, edge, smart watch.etc
- 17. Place Europe Top 5 Innovators 2008 Rank # of Records Company Country of Origins 1 2753 SIEMENS GERMANY 2 2619 BOSCH GERMANY 3 1475 SAMSUNG ELECTRONICS KOREA 4 1250 DAIMLER GERMANY 5 905 RENAULT FRANCE These rankings comes from IP Solutions, part of Thomson Reuters : The world’s leading source of intelligent information for businesses and professionals.
- 18. Samsung has its own stores which can be found around the world. Not only in Asia , but also in America, Europe, Australia and Africa. Samsung has its stores located & also its service center at places where it is closes to the customer reach. At the stores, we not only can buy the product that sold, but also feel the experience of digital lifestyle.
- 19. Samsung sells product with a price that’s worth, if we compare it with the functions, benefits and technology. Samsung is in the process of building an image as “a stylish, high quality brand commanding a premium price”
- 22. Strengths Existing knowledge and experience of electronics market Strong global presence with strong brand and customer base, in 2009 according to Interbrand Global value of Samsung’s brand is US$ 17,518 million compare to its competitor, Sony, which is US$ 11,953 million.
- 23. weakness Customer perception of weak product attributes like Durability Different perception on “worth the price” product on each person that difficult to cover. Not pro-active coming out with unique and leading model Focus on mass market instead of niche market
- 24. Opportunities Increasing on electronics consumer market Strong customer demand for innovative products & value-added features High % of Younger population, which can be expand a new market now and in the future Population by Age and Sex, More Developed Countries: 2009
- 25. Threats Increasing competition DRAM (Q1-2009) Rank Company Market Share 1 Samsung 34.3% 2 Hynix 21.6% 3 Micron Technology 14.6% 4 Elpida Memory 14.2% 5 Qimonda 4.8%
- 26. • Become leader of environmental initiatives to provide more environmental friendly electronic products • Enhance their advertisement campaign to create greater brand awareness suggestions • As a Corporate Social Responsibility Samsung needs to enhance their brand image by indulging in more social causes because a good corporate not only takes from people but also returns to them suggestions • Improve After Sales Service because satisfaction helps in retaining customers • Make their R&D more efficient suggestions
- 27. Conclusion The conclusions drawn from the SWOT analysis were that Samsung’s strengths carry more weight than its weaknesses. If Samsung can properly exploited opportunities that exist, it will navigate the threats with no significant difficulties.