This document discusses treatment options for knee arthritis, including traditional methods like medications and surgery as well as regenerative techniques using platelet rich plasma (PRP). It notes that 10 million Americans have knee arthritis and $30 billion is spent yearly on knee replacements. Traditional methods are criticized for their side effects, while PRP is presented as a natural alternative that stimulates the body's healing processes, reduces inflammation, strengthens cartilage, and can avoid or delay more invasive options like surgery. PRP is described as an autologous treatment that has advantages over medications in stimulating normal healing pathways without inherent negative effects.