Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
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The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
- 1. @antreprenorii viitorului brand genetics [email protected] #inoveo 5 octombrie 2018
- 2. Rezultate
- 6. Angajati loiali Intelegerea brandului RezultateClienti loiali Relatia dintre oameni si brandul pentru care lucreaza.
- 7. Work environment Online brand centre Brand books Brand labs Power applications Train the trainer sessions FutureBox Brand Championship network INOVEO Branding menu Internal launch events NeuroBranding Touchpoints Customer Journey Workshops Brand DNA
- 13. Definitia diferentiatorului Semnalele transmise Relatie cu clientul Motivul de cumparare Branding
- 16. P2P B2B B2C
- 21. energy clarity People who knows your brand knows what to do & love doing it
- 22. 18 ?the only branding agency in Romania working with global know-how used in rebranding Barclays, Citi, Salamander, BP, Milka, Jakobs 200branding projects 12 20online projects 1 team of flexible professional enthusiasts1 Who we are years experience in branding Multi-industries Multi-competences years experience in marketing
- 23. We offer Research & analytics Strategy & positioning Brand architecture Innovation Identity & design Naming & verbal branding Environments & experience Digital & social media Engagement & activation
- 24. YOUR BRAND
- 25. © 2010 Landor Associates “BRANDS ARE CREATED IN THE MIND, PRODUCTS IN THE FACTORY” WALTER LANDOR 1913-1995
- 26. BRANDURILE SUNT ATAT DE FERICITE PE CAT ISI PROPUN SA FIE
- 27. va rog sa le multumiti printr-un selfie colegilor mei de la birou. [email protected] 0740 111 771 #inoveo
- 28. YOUR BRAND WANTS TO BE. MORE APPEALING. DESIRED. LOVABLE. VENDABLE.