Casestudy Rsc Uk (Ot Version) July 2009
- 1. 1 | Customer Success Royal Shakespeare Company Open Text Content Management System Performs for the Royal Shakespeare Company through today’s artists, actors, and writers. In the last ten As part of a review of the Web site to improve its years, the Company has mounted 171 new productions, usability, functionality, and overall user experience, “Our Web site is a very given 19,000 performances, sold 11 million tickets, and RSC managers decided to explore content management important part of our work to played in 150 towns and cities in the UK and around the solutions that would enable the Company’s already keep Shakespeare relevant globe. The RSC is one of the UK’s premier national theatre stretched technical teams to focus on other areas, to the modern world. Making companies turning over £32 million per annum. such as extending its online box office and gift shops. sure that new stories, initiates, Like many not-for-profit organisations, the RSC had a and projects are posted to the site—quickly— limited budget to invest in technology. When it decided Solution means that our audiences continue to see to redevelop its Web site to include an online shop, The RSC turned to Open Text Web Solutions to us as innovative, vital, and above all valuable. educational resource, and box office, the RSC needed underpin its world-renowned Web site and help reverse Having received sound recommendations a way for everyone within the Company to assist in the this imbalance. The intuitive technology enables content from Open Text’s customers, we were running otf the site, removing the content management management to be placed firmly in the hands of the many confident in approaching them to help us burden from its technical team. experts, writers, and editors who are now in charge of achieve our objectives.” developing new material for the site—with minimal training. Business Challenge As a result, the RSC can continue to be the first point The RSC’s ultimate mission is to bring the works of of online contact for anything related to Shakespeare in Shakespeare to life for audiences in the 21st Century. performance for millions of aficionados around the world. The Company was quick to recognise that an engaging, What’s more, Open Text’s flexible platform can easily dynamic Web site would be the most effective way to integrate with the RSC’s existing Web site structure. The Royal Shakespeare Company (RSC) is one of the communicate and interact with its growing worldwide The robustness of the Open Text solution was demonstrated world’s best-known theatre companies, performing audience. The site was already considered to be at the when the RSC exported Open Text’s intuitive navigation every year to a million theatre goers across the heart of the Company, however keeping it up to date tools to link seamlessly with the Company’s Box Office, world. The RSC aims to keep audiences in with the latest information was proving to be an arduous improving the online shopping functionality on the site. touch with William Shakespeare as a and time-intensive project. Traditionally, the RSC’s Having contributed over £27,000 during the last financial contemporary influence—underlining eight-strong technical team was solely responsible for year, the online shop is a valuable source of additional the importance of his work handling everything from advance bookings and online revenue for the Company, and this integration was a key in the modern world gift shopping to managing the 500-plus pages of content concern for its team. on the site, which include 3,500 images.
- 2. 2 | Customer Success Results Following the rapid implementation of Open Text’s Web Customer Solutions technology, the technical team has dramatically reduced its support to the Web site as a result of devolving content maintenance responsibilities. Programming time Industry needed from the IT department is down to around a day a week. The move has dramatically reduced the time taken to publish new material: content can be uploaded to the Business Solution site in a fraction of the time. As a result, day-to-day content management can be Business Challenges devolved to the Company’s non-technical staff and co- ordinated by the Web Editor, a predominantly editorial post. This enables the real Shakespeare experts to easily impart their knowledge via the site—irrespective of their technical savvy. Business Benefits www.opentext.com Visit online.opentext.com for more information about Open Text solutions. Open Text is a publicly traded company on both NASDAQ (OTEX) and the TSX (OTC). Copyright © 2009 by Open Text Corporation. Trademarks or registered trademarks of Open Text Corporation. This list is not exhaustive. All other trademarks or registered trademarks are the property of their respective owners. All rights reserved. 09MACU0010EN