Brand Identity vs Brand Image.pptx
Download as PPTX, PDF0 likes14 views
As the epitome of almost everything your business is and does, the brand identity and brand image can inspire clients and increase a sense of loyalty to your brand. A business’ identity with a face, trust, and a mission attracts people who agree with what your brand has to offer. But once these people become consumers, that same brand identity and image gives them a sense of belonging. A good product brings in customers, but a good brand generates advocates.
Brand Identity vs Brand Image.pptx
- 1. By Red Baton Design Studio
- 2. Brand Identity: Most people think that a brand identity model depends on its logo. Sure, an eye-catching logo plays an important role, but any brand’s identity and image depend on many more factors than just the logo. Brand Image: The brand’s image is how customers view a brand and reflect outward authenticity. This is based on how buyers perceive, connect and relate to a brand, and it is essential in paving the way to achieving a set market target.
- 4. •Brand identity is an accumulation of all the brand components created by the Brand Design company to depict a desired image of the organization. On the other hand, the brand image depicts the impression of the product or brand in the consumer’s mind considering all the sources. •While creating a brand’s identity, a company’s active participation is required, while the brand image is a product of real experiences. •Brand identity wraps all the visible elements of the brand like its logo, name, design symbol, colors, and so forth. In comparison, a brand image encompasses both visual aspects and brand associations like values, quality, reliability, etc. •Brand identity conveys the firm’s reality, i.e., its mission, vision, core values, and objectives, whereas brand image depends highly on the connection with the individuals. •Brand identity depends on how the company presents itself in front of its target audience. On the contrary, brand image relies on the customer’s interaction and product experiences.
- 5. 5 TIPS TO CREATE A POWERFUL BRAND IDENTITY Research your audience, value proposition, and competition Design the logo and a template Brand design system Content strategy to connect and advertise Know what to avoid
- 6. HOW TO MANAGE A BRAND IMAGE? • Present Your Brand Identity Strongly • Set yourself apart • Give a damn and keep up with the trends! • Engage
- 7. CONTACT US Website – https://redbaton.design/ Phone – 8880877662 Email – [email protected] Facebook- https://www.facebook.com/redbatondesignstudio/ LinkedIn- https://www.linkedin.com/company/redbatondesignstudio/ Instagram- https://www.instagram.com/redbaton_design/