SAP for Automotive

SAP for
Automotive
Industry Briefing
Book
Comments and questions: larry.stolle@sap.com
Edition 2
January 2012

Legal disclaimer
All information in this industry briefing book is provided under NDA
The information in this document is confidential and proprietary to SAP and may not be disclosed without the permission of
SAP. This document is not subject to your license agreement or any other service or subscription agreement with SAP. SAP
has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or
release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible
future developments, products and or platforms directions and functionality are all subject to change and may be changed by
SAP at any time for any reason without notice. The information on this document is not a commitment, promise or legal
obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or
non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no
responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly
negligent.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially
from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only
as of their dates, and they should not be relied upon in making purchasing decisions.

and
SAP for Automotive
TransformationRun Better
Proof Points Strategy
Solutions
Innovations
Drivers
Take Away
Comments and questions: larry.stolle@sap.com

© 2011 SAP AG. All rights reserved. 4
Drivers Innovations Take AwayStrategyRun Better Transformation Solutions Proof Points
What does “Run Better” mean for automotive?
Brand loyalty/
customer retention
New product time to
market
Market share
Quality, recall, and
warranty performance
Raw and finished goods
inventory
Manufacturing and supply
lead times
Retail channel
profitability
Run Better
KPIs
Examples
 Kongsberg
 LUEG
 Volkswagen
Value Potential

Operating Margin %
xxx best
Large disparity between average and best
9.7% best
Source: SAP Value Engineering data 2011
Time-To-Market
(in months)
9.7% best
Run Better
KPIs
Examples
 Kongsberg
 LUEG
 Volkswagen
Value Potential

The best are leading the way
Quicker processing
of quarterly results
360°
Increase in revenue
€17.7
million
Reduction in product
development lead
times
50%
Run Better
KPIs
Examples
 Kongsberg
 LUEG
 Volkswagen
Value Potential

Calculated ROI in 1.5 years
Increased R & D user satisfaction
Consolidated document management
systems for product development
Enhanced collaboration with external
partners
50% Reduction in product development
lead times
30% Reduction in new product introduction
process costs
€ Decreased cost in tooling and
prototypes through reuse of
components
Kongsberg Automotive,
based in Kongsberg,
Norway, makes and delivers
gearshifts and seating parts
for the international
automotive industry.
Operating in a highly
competitive environment, the
company believes that its very
survival depends on effective
processes.
Run Better
KPIs
Examples
 Kongsberg
 LUEG
 Volkswagen
Value Potential

Fahrzeug-Werke LUEG AG,
located in Bochum,
Germany, has an annual
revenue of €600 million and
1,600 employees. It provides
a full range of automotive
dealership services from
sales of new and used
vehicles, through vehicle
repair and spare parts, to
leasing and insurance. LUEG
needed to replace its
heterogeneous legacy IT
landscape with an integrated
solution that would improve
transparency, lay a foundation
for future growth, and enhance
customer service and
communications to deliver
improved retail profitability and
retain satisfied customers.
360° 360-degree view of
customer and vehicle data
Enhanced customer
communications
Obtained greater flexibility for future
challenges and growth
Big bang implementation completed
in just nine months
Migrated historical objects spanning
more than 30 years
Delivered fast, simple access to key
facts and figures with improved
reporting and analytics
Greater integration of data and
processes across the enterprise
Run Better
KPIs
Examples
 Kongsberg
 LUEG
 Volkswagen
Value Potential

Headquartered in
Wolfsburg, Germany,
Volkswagen AG is the
largest automobile
manufacturer in Europe. It is
striving to grow sales and
market share and to become
#1 in the world by 2018. To
reach those goals,
Volkswagen knew that brand
loyalty combined with
customer satisfaction and
retention were of paramount
importance. It had to retain
and grow its current customer
base through improved
communication and
satisfaction, built on improved
data accuracy.
One-to-one marketing through powerful
analytics
Integrated environment for effective
data exchange
Improvement in interdepartmental
collaboration
Improvement in customer acquisition
and loyalty
Holistic view of both customer and
vehicle data
Realized additional €17.7
million revenue by improved
customer loyalty and
process optimization
Ability to speak to customer
with one voice
90% Improved data accuracy from
45% to 90%
€17.7
million
Run Better
KPIs
Examples
 Kongsberg
 LUEG
 Volkswagen
Value Potential

Drivers
Intense automotive
competition
Macroeconomic
environment
Technology and
innovation
Government and
environmental
regulation
Innovation drivers in automotive
Increasing customer demands, the need for efficiency, and
environmental complexity are driving constant innovation.

Intense automotive competition
Fast time to market
for innovative
products
Brand value and
customer
retention
Competition for,
and untapped
value potential in,
the aftermarket
Drivers
Intense automotive
competition
Macroeconomic
environment
Technology and
innovation
Government and
environmental
regulation

Macroeconomic environment
Fluctuation in oil
prices changes
buyer behavior
Raw material
shortages and price
volatility complicate
production
Suppler and OEM
mergers and
divestitures change
the landscape
Drivers
Intense automotive
competition
Macroeconomic
environment
Technology and
innovation
Government and
environmental
regulation

Technology and innovation
Competition
forces faster
innovation cycles
Increasing software
content drives
innovation complexity
Sustainability and
green initiatives are
increasingly
important
Drivers
Intense automotive
competition
Macroeconomic
environment
Technology and
innovation
Government and
environmental
regulation

Government and environmental regulation
Safety and quality
reporting are public
Fuel economy
standards impact
design and demand
Financial reporting
regulations demand
enterprise-wide
transparency
Drivers
Intense automotive
competition
Macroeconomic
environment
Technology and
innovation
Government and
environmental
regulation

• R&D lacks real time
collaboration capability and
transparency with
development partners
• Manufacturing and
Logistics suffer from
inefficient processes which
lead to high operational
costs, buffer inventories
and long lead times
• Supply Chain is deficient
in visibility and ability to
react to variability in the
supply network
• Marketing, Sales and
Service processes are
impaired by poor visibility
and coordination which
limits customer
satisfaction, retention and
market share growth
Without SAP
Business Challenges
Transformation
Without SAP
SAP’s Value
With SAP
Customers
Suppliers
Sub
Suppliers
OEM
Dealer
Groups/Dealers
Importer/Distributor/NSC
IT HRFinance
Manu-
facturing
& Logistics
Sustain-
ability
Procure-
ment
Marketing,
Sales,
Service
R&D
Supply
Chain

• R&D accelerates time to
market with integrated
collaboration across the
design and partner
ecosystem
• Manufacturing and
Logistics is lean and
efficient with improved
control, execution and
synchronization.
• Supply chain is
responsive, flexible and
adaptive across distributed
manufacturing and supply
networks
• Marketing, Sales and
Service has complete
views of customers and
vehicles resulting in
increased revenue,
satisfaction and market
share
With SAP
Coordinated and integrated systems and processes
Customers
Suppliers
Sub
Suppliers
OEM
Dealer
Groups/Dealers
Importer/Distributor/NSC
Transformation
Without SAP
SAP’s Value
With SAP
IT HRFinance
Manu-
facturing
& Logistics
Sustain-
ability
Procure-
ment
Marketing,
Sales,
Service
R&D
Supply
Chain

Deliver high quality,
innovative products
and services
SAP unique capability SAP unique capabilitySAP unique capability
Reduce inventory,
lead times, and
operational costs
Increase customer
satisfaction, retention,
and market share
Collaboratively engage all
partners with a single set
of product data to speed
design, make more-
informed decisions, and
accelerate market
introduction
Provide aligned
customer-oriented sales
and service processes
based on 360-degree
views of customer and
vehicle
Deliver lean
manufacturing and supply
processes with improved
control, execution, and
synchronization
SAP helps increase market opportunity, achieve profit
goals, and grow market share
Transformation
Without SAP
SAP’s Value
With SAP

SAP solutions for automotive
Solutions
Work in progress - coming soon!

Customer centric and innovation driven
SAP’s strategy for automotive
• Customer co-innovation
• Ecosystem
Future
Innovations
Solutions
Technology
 Mobility
 Business analytics
 In-memory computing
Delivery
 Road map
 Recent innovations
• GSS
Delivery Innovations
Technology Innovations
Solution Innovations
• EMO for DI
• EMO for DI – New
User Interface
 GSS Virtual Assembly

SAP solution innovations for automotive
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface
• GSS Virtual Assembly
IT HRFinance
Manu-
facturing &
Logistics
Sustain-
ability
Procure-
ment
Marketing,
Sales,
Service
R&D
Supply
Chain

Selected solution innovations
Available today
Manufacturing and logistics
 Optimized production based on lean
principles
 Process security and enablement of
“poka-yoke” (mistake-proofing) principles
Sales, service, and marketing
 Dealer business management
solution
 Campaign management with high-
speed segmentation
 Predefined marketing performance
dashboards
Product development
 Guided structure synchronization
enabled
 Enhancements for integrated
product development (user
interface, visualization, and
analytics)
 Embedded product compliance
Supply chain
 New transportation management solution,
including integrated distribution processes
for synchronized execution
 Condition monitoring and traceability
 Enhanced service parts planning with
multivendor, multilevel subcontracting
 Enhanced support for claims and returns
 New scenarios for intercompany third-
party order processing
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Guided structure synchronization (GSS)
Generic engine that supports the transformation (complex restructuring)
of bills of material and memorizes all changes of the transformation to
provide guidance for continuous updates of these transitions.
Preconfigured solution, at a fixed price, based on best practices in the
areas of engineering and production structures.
Quick time-to-value implementation methodology enables customers to
go live in six to eight weeks.
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• EMO for DI
User Interface
• GSS

Selected automotive solution innovations
Road map
Manufacturing and logistics
 Improved quality inspections, labor
reporting and product genealogy
 Shop floor inventory visibility
 Modular configuration and Support of
multimode manufacturing
 Enhanced graphical views
Sales, service, and marketing
 Easy data handling through native
access and improved user interface
(UI)
 Productivity improvements
Product development
 Visual assembly
 Bill of material (BOM) redlining
 Status and release management
improvements
 New UI for document browser
 Project management orchestration
with Microsoft Project
Supply chain
 Improvements for advanced planning
and optimization usability, including
forecasting improvements
 Global and cross-system batch
traceability
 Product issue reporting
 Product genealogy across procurement,
production, and logistics
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
• GSS
• EMO for DI
User Interface
 Road map

Guided structure synchronization – virtual assembly
Visual assembly
 Workbench for
routing
management
 Visual support to
assemble and
create routings
(working plans)
 Improved usability
for BOM
management – tree
structure
Streamlined process support for simultaneous product and manufacturing
engineering
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Efficient manufacturing operations for discrete industries (DI)
 Better shop floor inventory visibility
 Clear planning and execution of sampling for quality inspections
 Reviewing and editing of labor time for more accurate production
accounting
 Tracking of earned value for a production unit and at the operation
level for better labor reporting
 More complete and in-depth view of product genealogy
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Efficient manufacturing operations for discrete industries (DI)
New user interface
 Ease of setup and configuration
 Modular configuration supports customer process/workflow requirements
 Supports multimode manufacturing in both high-volume and complex
assembly environments
 Utilizes graphics to better identify and communicate work instructions and
defects
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Technology innovations
Business Analytics
MobilityIn-Memory Computing
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Product
Development
Service and
Customer
Management
Lean
Manufacturing
Corporate
Operations
 Analyze and
monitor warranty
claims and quality
indicators
 Dynamically
segment customers
and vehicles
 Plan and optimize
service parts
replenishment
 Respond
immediately to
variations in
supply and
demand
 Six Sigma
performance
management
 Improved internal
decision making
 Timely and
accurate reporting
of financial and
operational
performance
 Real-time cost
control
 Accurate prediction
of customer
preferences and
market trends
 Direct access to
information across
multiple data
sources
 Insight to optimize
channel
opportunities, grow
share, and retain
customers
SAP in-memory computing for automotive
Opportunities for the business
Details Details DetailsDetails
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface
Proof Point:

Opportunity for the business In-memory-enabled
innovation/SAP HANA
use cases
Capability enabled by
Predict customer preferences
and market trends accurately
New product evaluation Future or custom-made
Customer sentiment analysis Future or custom-made
Immediate and direct access to
information across multiple data
sources to identify improvement
areas
Insight to better use channel
opportunities to grow market
share and improve customer
retention
Warranty claim analysis
Warranty cost and
profitability analysis
Warranty performance
analysis
Product defect and returns
Future or custom-made
Social network/crowd
sourcing
Product development use cases
Back
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

innovation/SAP HANA
use cases
Analyze and monitor warranty
claims across all channels
 Product defect and returns Future or custom-made
Dynamically segment
customers and vehicles, explore
warranty claims, and optimize
recall campaigns
Warranty cost and
profitability analysis
Warranty performance
analysis
Customer segmentation
Failure predictive analysis
Available standard solution
Plan and optimize of service
parts replenishment
Demand signal repository Planned standard solution
Service and customer management use cases
Back
InnovationsInnovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

innovation/SAP HANA
use cases
Lean manufacturing
Performance management for
Six Sigma analysis
Kanban analytics
Just-in-time analytics
Inventory analytics
Planned standard solution
Lean manufacturing use cases
Back
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

innovation/SAP HANA
use cases
Run profitability analysis fast
and on single product or
customer level
Improve internal accounting and
decision making
Profitablity analysis Available standard solution
Gain real-time cost control
Enable timely and accurate
reporting of financial and
operational performance in a
flash general ledger reporting
Flexible customer and vendor
open item lists
Supported by HANA 1.0 SP3
Flexible analysis and reporting Available standard solution
General ledger line item
reporting
Planned standard solution
Corporate operations use cases
Back
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Sales and Service
Enable sales agents
to have up-to-date
info for customers
Provide information
to assist service
technicians at the
point of repair
Have simple, mobile
UI to support routine
business processes
Manufacturing
Enhance quality
operations
Gain instant
anywhere access to
work orders,
inventory, and
operational detail
Corporate
Operations
Gain instant insight
into information
necessary for
effective decision
making
Streamline internal
approvals
Supply Chain
Improve supply chain
collaboration
Improve
acknowledgements
and notifications
Have holistic view of
materials,
components, and
vehicles
Mobility for automotive
Details Details DetailsDetails
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Sales and service use cases
Opportunity for the business Mobility-enabled
innovations/Mobility
use cases
 Customer, product option,
pricing, configurations, and
comparisons directly to the
salesperson interacting with
the customer
• Sybase Mobile Sales
application for SAP CRM
• Future or custom-made
Assist service technicians at the
repair shop by providing
relevant information about
assets and work orders
 Technical information
 Service contract, warranty,
and recall information
• Sybase Mobile Sales
application for SAP CRM
Assist dealer salesperson in
engaging with the customer and
be productive with all the
information on vehicle of
customer’s choice
Back
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Manufacturing use cases
use cases
Streamline and ensure quality
management while allowing free
movement and inspection
 Photo and video
documentation
• Sybase Unwired Platform
Access work order, scheduling,
and inventory information from
anywhere on the shop floor
 Access manufacturing
information anywhere on the
shop floor
Back
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Corporate operations use cases
use cases
Instant insight into information
to support effective and timely
decision making
Security of mobile devices
 Mobile analyzer
 Help ensure security of
mobile devices
Sybase Unwired Platform
Afaria mobile device
management solution
Streamlined internal approval
processes
 Instant approval of travel
and expense, and so on
Sybase Mobile Workflow
application for SAP Business
Suite
Back
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Supply chain use cases
use cases
Track and trace material and
vehicle movements accurately
and instantly.
 Track and trace material
movements accurately
 Mobile yard management • Sybase Unwired Platform
Conduct real-time vehicle
inspections
 Mobile vehicle inspections • Sybase Unwired Platform
Back
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Business analytics for automotive
Supply Chain Procurement Finance
 Avoid supply
interruptions and
get quality suppliers
 Ensure on-time
delivery to
customers at most
reasonable costs
 Prioritize and manage
supplier risk and
performance
 Ensure that all
negotiated savings are
realized and prioritize
saving opportunities
 Discover
appropriate costs to
run a competitive
supply chain
 Improve cash flow
and increase
working capital
Details
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Business analytics for automotive
Procurement use cases
Opportunity for the business Analytics-enabled
innovations/Analytics
use cases
Gain a competitive advantage by
identifying emerging supply chain
trends and patterns
 Scenario analysis Supply chain performance
management
 What-if analysis Supply chain performance
management
Identify key trends and emerging
supply-chain patterns, and
benchmarking capabilities
 More than 350 predefined KPIs Supply chain performance
management
 Built on supply chain operations
reference (SCOR) model
Supply chain performance
management
Prebuilt integration with SAP and
non-SAP data systems
 Enterprise information
management
Supply chain performance
management
Leverage Microsoft Excel UI for
planning, hierarchical roll-up, and
single planning tool across the
company and SAP
BusinessObjects visualization
dashboards
 Performance management
dashboards
Sales and operations planning
Analyze sales, demand, and
marketing data, and create
adjustments to develop a
consensus volume and revenue
plan
 Consensus demand
management, what-if analysis
Sales and operations planning
Back
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Delivery innovations
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Customer co-innovation
The RAN consortium consists of the German government, three
German automotive manufacturers, four automotive suppliers,
three logistics suppliers, and four technology partners including
SAP who are teaming up to create an RFID-based automotive
network to meet the increasing complexities of intra- and interplant
processes and to control the economic and cross-company
controlling of processes for orders. Intelligent material flow,
efficient production, and economical inventory-optimized logistics
will result, while continuing to allow consortium members to focus
on core competencies.
SAP Community Network
This online hub supports customers, partners, consultants, experts, and SAP employees.
Companies can find answers to questions and benefit from the expertise of other community
members as they develop their own products.
the idea place
Just launched – an open online forum for customers and ecosystem partners to connect and provide
feedback on new developments from SAP.
SAP BusinessObjects innovation center
This interactive online forum lets customers sample SAP technology that is in development.
Companies can download prototype software and offer their feedback.
SAP Premier Customer Network
Successful companies that SAP has selected to collaborate and share ideas. Network members
participate in programs designed to cultivate, diversify, and transform ideas into tangible business
improvements.
http://www.autoran.de/en
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

Ecosystem
Consulting and integration
IBM is a global consulting,
services, and technology
company.
itelligence is one of the
leading international full
service providers for
solutions in the SAP
environment.
Tata Consultancy
provides international
world-class IT services,
solution implementation,
and outsourcing.
Value-add resellers/development
For more details, see the SAP Communities site on SAP.com: SAP Communities
Global HR and
financial
outsourcing
Global business
integration
services
Integrated compliance
management solutions
Supply chain
management
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface
Innovations

Key trends driving future innovations
Product development
 Product virtualization to provide a single source of the truth
 Comprehensive integration with authoring tools
 “Mechatronics” to manage comprehensively mechanical, electrical, systems, and embedded
software
 Sustainability, regulations, and legal compliance
Procurement and supply chain
 Growing complexity of demand-driven global supply networks and supplier relations
 Increasing importance of mobility and real-time information provisioning
 Multi-tier planning and logistics management
 More regulations and corporate governance
 Focus on sustainability
Manufacturing
 Deeper PLM and manufacturing execution integration
 Deeper integration with packaged performance management applications
 Quality management enhancements
Dealer business management – retail
 Enhanced importer and retailer process integration
 High-performance sales and service analytics
 Cash flow and profitability demands
 Mobile application enablement
Marketing
 Customer insight driven marketing
 Digital and mobile marketing
 Social media
Innovations
• Ecosystem
Future
Solutions
Technology
 Mobility
Delivery
 Road map
• GSS
• EMO for DI
User Interface

References and results
 Colmobil
 BMW
 Borg Warner
Turbo Systems
Proof Points
 Fisker
 Federal Mogul

Colmobil is Israel’s leading
importer and distributor of
passenger cars, commercial
vehicles, trucks, and buses.
The company needed to
change its focus from products
to customers and replace
legacy software with flexible
solutions that provided long-
term flexibility
Proactively addressed both business
and technology needs with lower TCO
Gained improved support for
collaboration among OEMs and sales
and service personnel
Decreased order cycle times and
increased profitability
Enhanced control across all operations
by integrating processes
Reduced software maintenance costs by
keeping customization to a minimum
Achieved customer rather than product
focus
 Colmobil
 BMW
 Borg Warner
Turbo Systems
Proof Points
 Fisker
 Federal Mogul

BMW Group is known
around the world for
building automobiles of
unmatched quality. The
company implemented a
service-oriented architecture
with SAP software to
reengineer its material
requirements planning
applications.
Centralized view and control of
planning data
Reduced costs for material planning
operations
Improved inventory control with
common phase-in and phase-out
processes
Improved productivity of BMW planners
16% reduction of duplicate material
numbers
50% reduction of vendor accounts
Improved coordination of planning
efforts across locations
 Colmobil
 BMW
 Borg Warner
Turbo Systems
Proof Points
 Fisker
 Federal Mogul

Borg Warner Turbo Systems
develops and manufactures
turbocharging systems for
commercial vehicles and
industrial, locomotive, and
marine engines. The
company needed to ensure
reliable product lifecycle
management processes
across the business and
centralize all product data
within a single system
Faster approval process
Greater visibility into data with higher
data quality and consistency
Improved change management
Strong basis for future growth
Consolidated product data from three
systems into one
Effective collaboration between all
global sites
360-degree view of all product-related
processes with end-to-end
standardization
 Colmobil
 BMW
 Borg Warner
Turbo Systems
Proof Points
 Fisker
 Federal Mogul

Fisker Automotive is an
American premium
electric vehicle
manufacturer whose
mission is to redefine the
luxury automobile with an
unwavering dedication to
sustainability.
Initial SAP implementation at Fisker was
accomplished in the astoundingly short
time of just 16 weeks
http://www.sapphirenow.com/sessiondetails.aspx?sId=104
SAP ERP application
Reports and dashboards
SAP solutions for
sustainability
SAP Warranty Management
SAP NetWeaver Portal
Interfaces
 Colmobil
 BMW
 Borg Warner
Turbo Systems
Proof Points
 Fisker
 Federal Mogul

The producer of engine and vehicle products geared towards increasing
fuel efficiency and lowering engine emissions.
Federal Mogul has grown via mergers and acquisitions over the past
years. As a log time customer of SAP they aggressively leverage SAP
solutions to achieve their strategy of consolidation and integration of
acquisitions.
Federal Mogul is using SAP HANA to revolutionize information delivery
and decision making. The speed and performance it brings to the
business to improve performance, forecasting, and inventory
management provides the ability to reduce inventories and improve
service delivery.
SAP HANA in action
 Colmobil
 BMW
 Borg Warner
Turbo Systems
Proof Points
 Fisker
 Federal Mogul

SAP solutions help automotive companies
run better
Strategy
SAP innovations
enable business
transformation Mobility Business
Analytics
In-Memory
Computing
Business value
End-to-end processes for multi-industry value chains
combining horizontal and industry-specific solutions
 Collaborate better: Reduce time-to-market and innovate
faster
 Adapt better: Manage vehicle sales and grow market
share
 Decide better: Build brand and value by leveraging
information for the right decisions
 Operate better: Reduce costs and inventory and grow
profits across the extended value chain
IT value
Orchestration across on premise, on demand, and on device
providing flexibility, security, and scalability on a single IT
platform.
• Easily consumable through implementable steps
• Quick ROI through rapid deployment solutions
• Secure reliable operations tuned for your business

Take Away
SAP continues to deliver business innovation and value
for and is the preferred choice of automotive companies.
Our automotive customers are reaping the benefits of our
innovation and running better with SAP.
SAP understands your business and helps make automotive
companies successful by reducing time to market for
innovative products, cutting operational costs and enhancing
the ownership experience.
1
2
3
Take Away

© 2011 SAP AG. All rights reserved.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP
BusinessObjects Explorer, StreamWork, and other SAP products and
services mentioned herein as well as their respective logos are trademarks
or registered trademarks of SAP AG in Germany and other countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal
Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business
Objects products and services mentioned herein as well as their respective
logos are trademarks or registered trademarks of Business Objects
Software Ltd. Business Objects is an SAP company.
Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and
other Sybase products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of Sybase, Inc.
Sybase is an SAP company.
All other product and service names mentioned are the trademarks of
their respective companies. Data contained in this document serves
informational purposes only. National product specifications may vary.
These materials are subject to change without notice. These materials
are provided by SAP AG and its affiliated companies (“SAP Group”)
for informational purposes only, without representation or warranty of
any kind, and SAP Group shall not be liable for errors or omissions with
respect to the materials. The only warranties for SAP Group products and
services are those that are set forth in the express warranty statements
accompanying such products and services, if any. Nothing herein should be
construed as constituting an additional warranty.

SAP for Automotive

More Related Content

What's hot (20)

Similar to SAP for Automotive (20)

More from Vct Sales (13)

Recently uploaded (20)

SAP for Automotive