Inbound marketing
- 2. S.No. Table Of Content 1 Introduction 2 Emergence of Inbound Methodology 3 Four stages of Inbound Methodology 4 Inbound Marketing Actions 5 Reasons Inbound Marketing is Necessary 6 How does inbound marketing work 7 How to implement inbound marketing 8 Channels Used for inbound marketing 9 Inbound vs. Outbound: Why is inbound marketing better than outbound marketing? 10 Inbound Methodology
- 3. Introduction Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
- 4. Emergence of Inbound Marketing The idea behind the inbound marketing is to use marketing tactics that will try to earn the interest of the prospects and pull them to the company rather than trying to push the advertising message to them and wait for their reaction.
- 5. Inbound Methodology The best way to turn strangers into customers and promoters of your business.
- 6. Four Stages of the Inbound Methodology • Content Creation + Distribution Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide. • Lifecycle Marketing Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters.
- 7. • Personalization Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. • Multi-Channel Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
- 8. • Integration Content creation, publishing and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time.
- 9. Inbound Marketing Actions 1. Attract
- 10. • The first step in the inbound methodology is "Attract". • Examples of important tools used to attract qualified customers to your website are : a) Blogging b) Social Media Marketing c) Free E-Book d) Free Download e) Other Free Offer f) SEO
- 12. 2. Convert
- 13. Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. Some of the most important tools in converting visitors to leads include: • Forms. In order visitors should become leads, they must fill out a form and submit their information. • Calls-to-Action. Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.”
- 14. • Landing Pages. When a website visitor clicks on a call-to-action, they should then be sent to a landing page. • Contacts. Keep track of the leads you're converting in a centralized marketing database.
- 15. • Close
- 16. Tools include: • CRM: Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel. • Closed-loop Reporting: How do you know which marketing efforts are bringing in the best leads? Is your sales team effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.
- 17. • Email: A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy. • Marketing Automation: This process refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
- 18. 4. Delight :
- 19. Tools used to delight customers include : • Surveys : The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for. • Smart Calls-to-Action : These present different users with offers that change based on buyer persona and lifecycle stage.
- 20. • Smart Text : Provide your existing customers with remarkable content tailored according to their interests and challenges. • Social Monitoring: Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.
- 21. Reasons Inbound Marketing is Necessary 1. Marketing is cost-effective. 2. It attracts more lead. 3. It enables you to track your results any time. 4. It helps you to continually improve your strategy. 5. Saves time
- 23. How does inbound marketing work? Inbound Marketing uses leadership ,education and resources to help your buyers develop a relationship with your brand. The focus is on providing helpful information, offering useful tips.
- 24. How do you implement an inbound marketing strategy? Inbound marketing is all about strategy, so start by looking at your overall marketing strategy: are you using advanced tools and software like marketing automation and data analytics? All of these things play a role in how well you can integrate an inbound marketing strategy into your overall marketing efforts. • Start with Sales Inbound marketing is about building customer relationships, so talking to your sales team about what helps them connect with your buyers on an individual level will give you good insight into what you can do at scale to build a strong relationship with your customers.
- 25. • Get Tech-Savvy Marketing automation manage more complex, multi-channel campaigns that inbound requires. Inbound marketing needs a robust marketing automation platform to help marketers keep up with the demands of content generation, and campaign management.
- 26. • Go Digital Strong web and social media presence become very important here. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business.
- 27. Why You Need Inbound Marketing to Survive Inbound marketing offers numerous benefits. When utilized effectively, it can: • Shape a brand preference and influence future purchases. • Generate social media shares and inbound links. • Put customers in the driver’s seat. • Help fuel search engine optimization efforts. • Increase brand awareness. • Enable customers to engage with your brand at their point of need, 24/7. • Generate quality leads.
- 28. Channels Used for inbound marketing
- 29. Inbound vs. Outbound: Why is inbound marketing better than outbound marketing?
- 30. References • https://www.hubspot.com/inbound-marketing • https://www.inc.com/aj-agrawal/10-reasons-why-inbound- marketing-is-necessary-in-2016.html • https://vtldesign.com/digital-marketing/inbound-marketing-vs- outbound-marketing/ • https://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound- Marketing-vs-Outbound-Marketing.aspx • https://www.lyntonweb.com/inbound-marketing-blog/top-5-things- your-inbound-marketing-plan-needs-to-survive