BRM nestly kit kat barnd.pptx
- 1. A Study on Business Research at Kit kat chocolate brend | Nestlé globel product FYMMS STUDENTS ROHIDAS PATIL INSTITUTE OF MANAGEMENT STUDIES
- 2. KitKat chocolate brand | Nestlé Global. The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem.
- 3. THE HEADQUARTER OF NESTLE IN INDIA (DELHI, CHENNAI), AND MAIN HEADQUARTER IS VEVEY , SWITZERLAND
- 4. Mission Good food good life is to provide consumers with the best tasting must nutrition choice in a whole range of food and beverage. Vision Nestle is the largest Food company in the world, but more important to them is to be the world leading food company
- 5. BUSINESS MODEL Nestle, with its business model of creating shared value and its rock-solid marketing mix, has managed to find a cozy place in every household It has, of course, come a long way since its inception. that makes the brand the number 1 FMCG company in the world. Nestle, the “Good Food, Good Life” company, focuses on enhancing the quality of life and contributing to a healthier future, much aligned to why the FMCG giant was founded in the first place.
- 6. MARKETING STRATEGY It is a chocolate-coated wafer which people usually have in their ‘break’. I know many of you must have guessed the name. I am obviously talking about KitKat Most of the flavours are produced in Japan. Some of them include soy sauce, green tea, ginger ale, banana, and much more. 200 flavour in kitkat The chocolate which was launched in the UK in 1935 has become very popular and everyone at least once in their lives has eaten this mouth-watering chocolate wafer. In the United States alone approximately 192 million Kit Kat bars are sold every year
- 8. BUSINESS STRATEGY Nestle’s Kit Kat aspires to be a leading global confectionery brand. Nowadays, Kit Kat is produced within 21 countries by Nestle, including Germany, UAE, Egypt, Indonesia, Venezuela, and Japan. In USA, Kit Kat is produced by The Hershey Company, due to a prior licensing agreement with Rowntree Corporation. Kit Kat’s unique selling points are implemented through the following global brand strategies - Different Varieties & Limited Editions – flavour, forms, and shapes - Making it widely available - Well known tagline: ‘Have a Break, Have a Kit Kat’
- 9. KIT KAT PRODUCT FOR NESTLE The perfect balance of chocolate and wafer, there's a reason KitKat is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life - to enjoy a well-earned break. From classic fingers to chunky, original to peanut butter, there is a KitKat for everyone. In Japan alone, flavors include wasabi and sake - while the gift of a KitKat is customary for students sitting their exams. The country's KitKat Chocolatory even lets you design your own dream KitKat. KitKat is the first global chocolate brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance certified. Meaning there's no reason not to pause… and enjoy a break.
- 10. A) SUBSTITUTE CHOCOLATE FLAVOUR WITH MILK B) COMBINE FRUIT /PEANUT FLAVOUR C) ADAPT INSIDE AN ICE CREAM D) MODIFY AND MAKE IT BIGGER E) PUT TO ANOTHER USE TO MAKE A DRINK F) ELIMINATE AND KEEP TO A SINGLE BAR G) REARRANGE, CUT TO PIECES FOR BITE-SIZE DELIGHT
- 11. • The KIT KAT® Bar got its start across the pond in 1935. Originally known by Londoners as “Rowntree’s Chocolate Crisp,” the candy was renamed in 1937 to “Kit Kat® Chocolate Crisp.” • While KIT KAT® Bars are a global confection, The Hershey Company has produced the candy in the .S. since 1970 • Kit Kat is the world’s first chocolate bar made from 100% sustainable cocoa. • Kit Kat has a case to be the healthiest candy bar in the market (because it's mostly wafer and air).
- 12. ADVERTISEM ENT
- 14. KEY RESERCH Kit kat create many flavour and used many flavor of reserch and types of kitkat product increase icecream , fruit/ pinut Flavour , candy , drink and etc. And many advertisement can be change unique form . The main reason behind KitKat’s success is its unique product. Kit Kat’s target market is both men and women belonging to all age groups of people can be use The main aim of the survey is to find out if there is any need for sugar free Kit Kat product in the Hungarian market, and whether people with weight problems or people with diabetes are more interested in sugar free Kit Kat products. 2022 as Android KitKat Can be produced in logo in social media and google.
- 15. SWOT Strength Unique offering Uniqueway to open chocolate Massive distribution market Excellent tagline Weekness Unauthentic – A problem facing Kitkat is that in developing economies, there are many duplicate version of Kitkat available. Or there are regional players which come up with the wafer biscuit concept. Kitkat has to fight with such duplication vigorously. Breakage – Another problem faced is during packaging. Because the biscuit is literally a wafer, it breaks easily and many times the consumer gets a broken piece of a wafer chocolate. This might result in the consumer getting frustrated.
- 16. Expansion – For any FMCG company, more expansion means more revenue which in turn means more profit. The same is applicable for Kitkat. The more it expands in developing economies the more better it would be for the brand. Rural penetration – In India, China or other such Asian countries, rural penetration is yet to be achieved and that is where Kitkat can do wonders by using its deep pockets and establishing itself in rural areas. Increasing chocolate contribution – Kitkat can launch more variants wherein the chocolate contribution to the wafer chocolate combination is even higher thereby giving a richer taste Competition – Kitkat faces two kind of competition – Direct or indirect. Direct competition for Kitkat is very high from Dairy Milk. Dairy milk literally takes the first spot across the globe as the leader in chocolate market. As a result, kitkat always falls second and the gap between dairy milk and Kitkat is huge as well. Health consciousness – As people are getting more health conscious, they are replacing chocolates with other healthier snacks and therefore this will slowly affect the revenue of the brand. The above was the SWOT analysis of Kitkat. If you have any further points, please mention the same in the comments below. Threats