How social-media-can-help-businesses- grow-presentation 26-feb13
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The document discusses how social media can aid business growth by enhancing awareness, reach, and advocacy. It emphasizes building trusted relationships, creating shareable content, and leveraging social media advertising. Key tips include personalizing interactions, prioritizing quality, and actively engaging with the community.
How social-media-can-help-businesses- grow-presentation 26-feb13
- 1. How Social Media can help Businesses Grow 26 February 2013 Shanelle Newton Clapham Parachute Digital
- 2. Social Media is just a new form of Communication
- 4. Trust
- 5. How Social Media can Businesses Grow 1. Awareness & Education 2. Profile & Reach 3. Advocacy
- 6. 1. Awareness & Education
- 7. Building a long-term relationship • Add value to their lives • Make it personal and relevant • Be an authority they can trust.
- 8. People go online first for information ROBO – Research Online, Buy Offline
- 9. 2. Profile & Reach
- 10. The huge potential of Social Media is the friends of fans The average number of Facebook friends is 190. ComScore: Potential to reach additional 81 friends of each fan.
- 11. Raise your profile & promote
- 12. Make it personal
- 13. Make it relevant to “Me” ABS 2011 Census Spotlight
- 14. You are what you share • Create great content that people can’t help but share. • Have a plan. Build a content library of pre-approved images, video, interviews, Q&A, Facts & Figures, personal stories, research and case studies.
- 15. Profile & reach through advertising Tip: Use social media advertising to grow your community. Don’t try to push people to your website.
- 16. 3. Advocacy
- 17. A community of support
- 18. Demand change – Be the voice of the people
- 19. Open doors in …
- 20. Social Media CAN help Businesses grow • Give people facts & eliminate misinformation • Show them how they can improve their lives • Make content that helps people spread the word • Ask them to take action & give them the tools.
- 21. Social Media Tips 1. Make it personal to them 2. Focus on quality, not quantity 3. Ask your community to take action 4. Respond to every comment and question 5. Don’t make promises you can’t keep.
- 22. Thank You. Ask me how Social Media can help your organisation. @ShanelleOnline
Editor's Notes
- #3: Word of Mouth Communication hasn’t changed Social Media literally means media spaces that are social in some sense and they allow people to contribute their own thoughts and feelings rather than just READ.
- #4: Much of the information we consume nowadays – exposed to hundreds of advertising messages a day, at least dozens of emails, phone calls, text messages and social media. Of all of these things, we pay more attention to the messages that come from people that we know, than those we DON”T know. Social media allows us to filter these messages and pay more attention to the recommendations we hear from people we know.
- #5: Source: Nielsen Global Trist in Advertising Survey Q3 2011 Proof that we trust peer recommendations online – even from people we don’t know.
- #7: Social Media is a way to reach out, to share information, research, news and reflections with the public and hearing loss sufferers both within and beyond industry walls. Social Media as a distributed model for amplifying existing events, publications, and websites.
- #9: Human behaviour has changed with technology. Instead of going to the mall and browsing all of the shops to compare prices, many people now research and price check online and then go to the store they prefer to see and touch the product, then Buy. There is a term for this: ROBO – research online, buy offline Now with the widespread use of tools and technologies like YouTube, Twitter, blogs, wikis and Facebook, social media is used for public awareness and education in many industries, including Health and higher education institutions.
- #10: one to Many
- #11: Comscore & Facebook Research: “The Power of Like” April 2012
- #12: Social Media is a great distribution channel for existing content and events 14,357 LIKES Potential to reach 2,800 million through friends of fans
- #13: Statistics of cancer in Australia's? 1 in 3?
- #14: ABS Spotlight campaign for 2011 Census.
- #18: Give them the information and the facts and make it easy for people to want to share. Each like, comment, share shows up in their feed for their friends to see.
- #19: Ask your community to take action and give them the tools to do so. Connect them emotionally and through action to YOUR BRAND.
- #20: I always promote quality over quantity, but I’ve learned from experienced campaigners that the size of your community does matter – the size of your database and social community can open doors that were previously closed.