Campaign Study Of Flipkart
7 likes6,421 views
The document summarizes an advertising campaign created by Happy Creative Agency for Flipkart.com. The campaign features commercials with children acting as adults to highlight real customer stories about Flipkart saving the day. The goal is to make "Flipkart" a well-known verb like "Xerox" and promote Flipkart's e-retail services across various TV channels.
Campaign Study Of Flipkart
- 1. Campaign Study Flipkart.Com T Online M he egastore
- 2. Product Caption Don't shop, flipkart it.
- 3. USP(Unique Selling Point) The best customer experience to everyone
- 4. Ad agency Happy creative agency CREATIVE AGENCY
- 5. Ad agency Founded:June 24,2007 Happy is an Idea Shop that provides communication and design services to Brands and individuals alike. The objective is to do great work have fun and be Happy! Period. They are a group of individuals who believe an idea can change everything. We are Happy - The Idea shop.
- 6. Composition of Ad agency Creative directors: Kartik Iyer, Praveen Das Copywriter: Naren Kaushik M Art director: Kedar Chauhan Creative Group Head:Akash Anandh Production house: Footcandles Films Director: Ayappa Director of photography: Tassuduq Hussain Music: Sameer Uddin
- 7. Ad agency services Advertising / Brand Consulting Concept Development Viral / Guerilla Projects Identity Design Packaging Design Retail Design Music Album Design Illustration Environmental Graphics
- 8. Storyboard of the Campaign Flipkart carries forward its campaign using kids in adult roles. The first film has a boy dressed as a grown up, with a grown up voice, telling the viewers that Flipkart saved him when he had forgotten his wife's birthday, and a subtle last minute reminder from his wife reminded him. He managed to get a great gift from Flipkart for her at the very last minute. He states that Flipkart is his savior and claims to not shop anymore, but Flipkart everything. In the second film a boy-man tells us he wanted delivery of a consignment well in advance, but finds his order was delivered right on time. He says he swears by Flipkart since.
- 9. Behind the scenes Interestingly, the child playing the Mr Forgetful actually went off to sleep in the bed while the shot was being set up and had the unit laughing as he woke up after much effort.
- 10. Objective of the Campaign The aim is to popularise the brand name Flipkart like Xerox became generic to the product category and also became a verb for photocopying. The plot came through from Flipkart's customer feedback stories, where customers have told the company where and how they have used Flipkart to save their skin. This campaign has a total of nine films, while two focus on the customer experience, the rest are meant to illustrate the new categories Flipkart has entered into. The ad using children as adults has become a mnemonic that the Flipkart campaigns are now being identified with, much like the pug has become intrinsic to Vodafone.
- 11. Medium Used Brand: Flipkart Product: E-retail services Medium: TVC The campaign will be aired on channels like HBO, Star Movies, MTV, Star World, MTV, Discovery India, AXN, CNN IBN, Sony Pix, CNBC TV 18, History TV 18, Zoom, Movies Now, and Times Now and will run for a month.