The document discusses how artificial intelligence and machine learning can help organizations address challenges around data and analytics. It notes that while CEOs expect AI to have a major impact, most organizations have not introduced AI initiatives. The document outlines different types of machine learning and provides examples of applications in various industries. It also discusses challenges with data quality and "dark data" that can limit the effectiveness of AI/ML. Finally, it presents how Splunk's AIops capabilities can help organizations leverage machine learning to drive business outcomes by gaining insights from infrastructure, applications and other digital systems data.