Latin America Digital Games Market, SuperData Research - Games Monetization Summit 2014

Latin America Digital Games Market, SuperData Research - Games Monetization Summit 2014

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  | Digital gamesmarket intelligence THE DIGITAL GAMES IN LATIN AMERICA GAME MONETIZATION USA SUMMIT STEPHANIE LLAMAS, SENIOR ANALYST 2014 | Digital games market intelligence #GMSUSA2014 @STEPHINANERS @_SUPERDATA
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  | Digital gamesmarket intelligence 2 Stephanie Llamas Senior Analyst, Consumer Insights #GMSUSA2014 @STEPHINANERS @_SUPERDATA
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  | Digital gamesmarket intelligence 3 country-level and regional data available regional data available only #GMSUSA2014 @STEPHINANERS @_SUPERDATA 26COUNTRIES MARKET-LEVEL DATA 50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES 37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS 6 GAMING SEGMENTS 10 YEARS OF DATA
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  | Digital gamesmarket intelligence 4#GMSUSA2014 @STEPHINANERS @_SUPERDATA
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  | Digital gamesmarket intelligence 5 LATIN AMERICAN MARKET #GMSUSA2014 @STEPHINANERS @_SUPERDATA
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  | Digital gamesmarket intelligence 6#GMSUSA2014 @STEPHINANERS @_SUPERDATA WORLDWIDE $49.3BILLION 2014 DIGITAL GAMES MARKET
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  | Digital gamesmarket intelligence 7#GMSUSA2014 @STEPHINANERS @_SUPERDATA WORLDWIDE $49.3BILLION 2014 DIGITAL GAMES MARKET LATIN AMERICA $4.2BILLION
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  | Digital gamesmarket intelligence 8#GMSUSA2014 @STEPHINANERS @_SUPERDATA 2011 2012 2013 2014 $4.4MM $4.2MM $3.7MM $2.6MM $2.0MM 2014 DIGITAL GAMES MARKET LATIN AMERICA
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  | Digital gamesmarket intelligence 9#GMSUSA2014 @STEPHINANERS @_SUPERDATA 2011 2012 2013 2014 2015 $4.4MM $4.2MM $3.7MM $2.6MM $2.0MM 2014 DIGITAL GAMES MARKET LATIN AMERICA
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  2011 2012 20132014 2015 $4.4MM $4.2MM $3.7MM $2.6MM $2.0MM +54% +28% +43% +13% +5% | Digital games market intelligence 10#GMSUSA2014 @STEPHINANERS @_SUPERDATA 2014 DIGITAL GAMES MARKET LATIN AMERICA
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  | Digital gamesmarket intelligence 11#GMSUSA2014 @STEPHINANERS @_SUPERDATA MAU 712MILLION 2014 DIGITAL GAMES MARKET LATIN AMERICA
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  | Digital gamesmarket intelligence 12#GMSUSA2014 @STEPHINANERS @_SUPERDATA MAU 748MILLION 2015E DIGITAL GAMES MARKET LATIN AMERICA
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  | Digital gamesmarket intelligence 13#GMSUSA2014 @STEPHINANERS @_SUPERDATA MAU 748MILLION +5% 2014 DIGITAL GAMES MARKET LATIN AMERICA
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  | Digital gamesmarket intelligence 14#GMSUSA2014 @STEPHINANERS @_SUPERDATA MOBILE SOCIAL F2P MMO DIGITAL PC DIGITAL CONSOLE P2P MMO 2014 DIGITAL GAMES MARKET LATIN AMERICA 3% 5% 9% 17% 26% 41%
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  | Digital gamesmarket intelligence 15#GMSUSA2014 @STEPHINANERS @_SUPERDATA MOBILE SOCIAL F2P MMO DIGITAL PC DIGITAL CONSOLE 3%5% 10% 19% 24% 39% P2P MMO 2014 & 2015E DIGITAL GAMES MARKET LATIN AMERICA 3% 5% 9% 17% 26% 41%
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  | Digital gamesmarket intelligence 16#GMSUSA2014 @STEPHINANERS @_SUPERDATA MOBILE SOCIAL F2P MMO 3%5% 10% 19% 24% 39% DIGITAL PC DIGITAL CONSOLE P2P MMO 2014 & 2015E DIGITAL GAMES MARKET LATIN AMERICA 3% 5% 9% 17% 26% 41%
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  | Digital gamesmarket intelligence 17 TRENDS #GMSUSA2014 @STEPHINANERS @_SUPERDATA
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  | Digital gamesmarket intelligence 18#GMSUSA2014 @STEPHINANERS @_SUPERDATA TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 BRAZIL $1.5BILLION ARGENTINA $0.5 BILLION MEXICO $0.9BILLION
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  | Digital gamesmarket intelligence 19#GMSUSA2014 @STEPHINANERS @_SUPERDATA TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 BRAZIL $1.5BILLION ARGENTINA $0.5 BILLION MEXICO $0.9BILLION 30% 13% 22% 35% BRAZIL MEXICO ARGENTINA
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  | Digital gamesmarket intelligence 20#GMSUSA2014 @STEPHINANERS @_SUPERDATA BRAZIL $1.5BILLION TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 • Largest market in Latin America
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  | Digital gamesmarket intelligence 21#GMSUSA2014 @STEPHINANERS @_SUPERDATA BRAZIL $1.5BILLION TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 • Largest market in Latin America • Has been in recession last three quarters • Inflation is at a 3 year high
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  | Digital gamesmarket intelligence 22#GMSUSA2014 @STEPHINANERS @_SUPERDATA BRAZIL $1.5BILLION TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 • Largest market in Latin America • Has been in recession last three quarters • Inflation is at a 3 year high • Mobile games losing steam • Social and free-to-play MMO games are fastest growing segments
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  | Digital gamesmarket intelligence 23#GMSUSA2014 @STEPHINANERS @_SUPERDATA BRAZIL $1.5BILLION TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 • Largest market in Latin America • Has been in recession last three quarters • Inflation is at a 3 year high • Mobile games losing steam • Social and free-to-play MMO games are fastest growing segments • Total digital games growth will drop
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  | Digital gamesmarket intelligence 24#GMSUSA2014 @STEPHINANERS @_SUPERDATA TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 ARGENTINA $0.5 BILLION MEXICO $0.9BILLION • Argentina’s economy is declining
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  | Digital gamesmarket intelligence 25#GMSUSA2014 @STEPHINANERS @_SUPERDATA TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 ARGENTINA $0.5 BILLION MEXICO $0.9BILLION • Argentina’s economy is declining • Social and digital PC gaming are fastest growing segments
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  | Digital gamesmarket intelligence 26#GMSUSA2014 @STEPHINANERS @_SUPERDATA TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 ARGENTINA $0.5 BILLION MEXICO $0.9BILLION • Argentina’s economy is declining • Social and digital PC gaming are fastest growing segments • Mexico’s economy is on the up
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  | Digital gamesmarket intelligence 27#GMSUSA2014 @STEPHINANERS @_SUPERDATA TRENDS IN LATIN AMERICA TOP MARKETS IN 2014 ARGENTINA $0.5 BILLION MEXICO $0.9BILLION • Argentina’s economy is declining • Social and digital PC gaming are fastest growing segments • Mexico’s economy is on the up • Strong growth across all digital gaming segments (except pay-to-play MMO)
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  | Digital gamesmarket intelligence 28 OPPORTUNITIES #GMSUSA2014 @STEPHINANERS @_SUPERDATA
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  | Digital gamesmarket intelligence 29#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS • Chile is the fastest growing digital games market in LatAm CHILE $0.3 BILLION COLOMBIA $0.2 BILLION
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  | Digital gamesmarket intelligence 30#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS • Chile is the fastest growing digital games market in LatAm • Mobile games are growing by a quarter CHILE $0.3 BILLION COLOMBIA $0.2 BILLION
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  | Digital gamesmarket intelligence 31#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS • Chile is the fastest growing digital games market in LatAm • Mobile games are growing by a quarter • Colombia is the fastest growing economy in the region CHILE $0.3 BILLION COLOMBIA $0.2 BILLION
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  | Digital gamesmarket intelligence 32#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS • Chile is the fastest growing digital games market in LatAm • Mobile games are growing by a quarter • Colombia is the fastest growing economy in the region • Digital console is the fastest growing segment CHILE $0.3 BILLION COLOMBIA $0.2 BILLION
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  | Digital gamesmarket intelligence 33#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
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  | Digital gamesmarket intelligence 34#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS SOCIAL
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  | Digital gamesmarket intelligence 35#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS SOCIAL +26%
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  | Digital gamesmarket intelligence 36#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS SOCIAL +26% MOBILE
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  | Digital gamesmarket intelligence 37#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS SOCIAL +26% MOBILE +5%
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  | Digital gamesmarket intelligence 38#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS SOCIAL +26% MOBILE +5% PC/MMO
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  | Digital gamesmarket intelligence 39#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS SOCIAL +26% MOBILE +5% PC/MMO +17%
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  | Digital gamesmarket intelligence 40#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS SOCIAL +26% MOBILE +5% PC/MMO +17% / +15%
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  | Digital gamesmarket intelligence 41#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA LOCALIZATION
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  | Digital gamesmarket intelligence 42#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA LOCALIZATION LANGUAGE, CULTURE
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  | Digital gamesmarket intelligence 43#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA LOCALIZATION LANGUAGE, CULTURE MONETIZATION, PAYMENTS
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  | Digital gamesmarket intelligence 44#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA LOCALIZATION MONETIZATION, PAYMENTS • Bank transfers are the most preferred payment type for digital games transactions
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  | Digital gamesmarket intelligence 45#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA LOCALIZATION MONETIZATION, PAYMENTS • Bank transfers are the most preferred payment type for digital games transactions • Mobile payments replace credit/debit cards as second most popular payment method
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  | Digital gamesmarket intelligence 46#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA LOCALIZATION MONETIZATION, PAYMENTS • Bank transfers are the most preferred payment type for digital games transactions • Mobile payments replace credit/debit cards as second most popular payment method • Localized payment providers can help curb fraud
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  | Digital gamesmarket intelligence 47#GMSUSA2014 @STEPHINANERS @_SUPERDATA OPPORTUNITIES IN LATIN AMERICA LOCALIZATION MONETIZATION, PAYMENTS • Bank transfers are the most preferred payment type for digital games transactions • Mobile payments replace credit/debit cards as second most popular payment method • Localized payment providers can help curb fraud • Listing prices in localized currency boosts spending
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  | Digital gamesmarket intelligence 48#GMSUSA2014 @STEPHINANERS @_SUPERDATA LATIN AMERICA $4.2BILLION +13% YoY
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  | Digital gamesmarket intelligence 49#GMSUSA2014 @STEPHINANERS @_SUPERDATA LATIN AMERICA $4.2BILLION +13% YoY •Latin America isn’t just Brazil
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  | Digital gamesmarket intelligence 50#GMSUSA2014 @STEPHINANERS @_SUPERDATA LATIN AMERICA $4.2BILLION +13% YoY •Latin America isn’t just Brazil •Mobile isn’t the goldmine it used to be
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  | Digital gamesmarket intelligence 51#GMSUSA2014 @STEPHINANERS @_SUPERDATA LATIN AMERICA $4.2BILLION +13% YoY •Latin America isn’t just Brazil •Mobile isn’t the goldmine it used to be •Invest in localizing properly
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  | Digital gamesmarket intelligence 52#GMSUSA2014 @STEPHINANERS @_SUPERDATA THANK YOU! QUESTIONS?