This document discusses the rational use of medicine and the role of pharmacists in promoting rational use. It defines rational use of medicine as using medications appropriately to meet patient needs in terms of dose, duration and cost. Irrational use can lead to reduced treatment quality, adverse effects and waste of resources. Factors causing irrational use include issues with patients, prescribers, industry influence, pharmacists and drug distribution systems. The pharmacist can promote rational use by participating in drug committees, education, dispensing appropriately, and providing drug information. A case study demonstrates potential issues like polypharmacy, non-adherence to guidelines and incorrect prescribing that a pharmacist could address to improve rational use.