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AGENDA
• Why Betty Blocks
• Customer Stories
• About Betty Blocks
• Our Platform
• Go-to-market strategy
• Q&A
WHY BETTY BLOCKS
SOFTWARE DEVELOPMENT
CAN’T KEEP UP
THE BUSINESS WANTS TO
DEVELOP APPS FOR ITSELF
BUSINESS & IT ARE
MISALIGNED 

(SHADOW IT)
WHAT WE DO
• aPaaS, High productivity platform (low code, RAD)
• Accelerate development
• Enable the business to develop for itself.
• Change the typical profile of a developer. Citizen developer
• Ensure partnership between business & IT. Prevent Shadow IT
• Enable Bimodal IT, speed up innovation
• Build apps 8x faster compared to Java development
8 TIMES FASTER?
Modelling
Governance
Testing
Deployment
Java
Modelling
Governance
Testing
Deployment
Java
Deployment
Java
JAVA DEVELOPMENT BETTY BLOCKS
8 TIMES FASTER, REUSABILITY
• App Store
• Blocks Store
• Page Library
• Component Library
• Ready made webservice connections (Salesforce, MS Dynamics etc)
• Reusability on every level
• Let our community empower you
• A Builder doesn’t make his own bricks
WHY WE ARE DIFFERENT
DEVELOPMENT 

IN THE BROWSER
DIFFERENT DEVELOPER
PROFILE

(EASE OF USE)
THE BEST IN SMALLER
APPS
SMB+ FOCUS 

HAVE SMALLER IT

SWITCH TO CITIZEN DEVELOPERS
CUSTOMER STORIES
Grant Thornton
GRANT THORNTON
“How do we transform from a hour based 

to an online services based organisation?”
TOP 5
Accountancy Worldwide
MORE THAN 5 APPS
Live in 4 months
NO
Developers in the team
GRANT THORNTON
• Need for apps that support their service proposition
• Local branch, Small IT department, no developers
• Business case for new services doesn't add up
• Standard software doesn't differentiate
• Need for several independent apps
PROBLEM
GRANT THORNTON
• Enabled non coders to create apps
• With visual modeling business case was ok
• Using the BB Sprint tool, end user posted feedback so the apps are
continuously updated
• Created one template app for all later apps. 

Which reduced time and maintenance.
• Worked independently out of the cloud. No sysadmin needed.
BETTY BLOCKS
MEEÚS
“Business landscape is changing fast, how do
we keep up?”
LARGEST
Dutch insurance broker
372.000
Customers
29
Offices
MEEÚS
• Time to market was long
• Development process was rigid and external
• No developers in house, but web masters
• Too much different small systems, shadow IT
• No overview of success incoming leads
PROBLEM
MEEÚS
• Introduced 8x faster development
• Simplified the IT landscape by using BB as default innovation platform
• Use of default app templates reduced time-to-market from months to days
• Business and IT work together in a bimodal approach. Separating
innovation and core services.
• All apps integrate to create one lead succes overview. Makes us of the
default BB integration service.
BETTY BLOCKS
CUSTOMERS
THE TEAM
CHRIS OBDAM
CEO & Co Founder
EY Entrepreneur OTY Finalist
Deloitte FAST50 Finalist
STEPHAN KAAG
CTO
2 times RAD Race winner
TIM OBDAM
COO & Co Founder
Deloitte FAST50 Finalist
14 year entrepreneurial experience
RAMSES SCHENK
VP Sales
Former Mendix
THE COMPANY
FOUNDED IN 2012 PRIVATELY HELD, WELL FUNDED >200% PER YEAR
>3000 RUNNING APPS EXPERIENCE IN ENTERPRISE
Double our organization in 2016 & 2017 Growth 2015 & 2014
Running from our high control platform Applied to SMB+
By an experienced team
OUR PRODUCT
APAAS 35 MAN-YEARS OF PRODUCT DEVELOPMENT CONTINUOUS DELIVERY
CITIZEN DEVELOPER HAPPINESS SPEED, SPEED & REUSABILITY
Double our organization in 2016 & 2017 Bi-weekly rolling releases, no versions
Minor changes with high impact Work faster, and do less
High productivity, no code platform
DRAG & DROP
WORKFLOWS
PLATFORM FEATURES
WYSIWYG USER UI
DEVELOPMENT
VISUAL INTEGRATION WITH
ANY OTHER (LEGACY) APPS
APPLICATION ANALYTICS,
MONITORING & ALERTING
COMPLETE SET OF
CLOUD TOOLS
BETTY BLOCKS VS MENDIX
DEVELOPER ENVIRONMENT
DEVELOPER PROFILE
MAINTENANCE
TARGET AUDIENCE
SALES PROCESS
100% CLOUD + BROWSER WINDOWS MODELER
PROGRAMMER
CORPORATESMID MARKET
CITIZEN DEVELOPER
FOCUS ONLINE LARGE SALES ORGANIZATION
NO DEPLOYMENT DEPLOYMENT NEEDED
GO TO MARKET
EVERYTHING ONLINE SELL SMALL GROW BIG
WEST. EUROPE

HIGH GROWTH COUNTRIES
PARTNER NETWORK

ATLASSSIAN STYLE
MID MARKET FOCUS REAL TIME SUPPORT
ROAD AHEAD FOR 2016
Double Our Organisation
2.5X
Revenue Direct Online Sales
Q&A
OUR CLOUD
• No deployment needed, instant use
• Elastic cloud
• High Control, High performance, full availability
• Secure, checked
• No sysadmin needed
• Bring your own cloud (Azure, Amazon WS)
• On premise possibilities

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Betty Blocks Short Presentation

  • 2. AGENDA • Why Betty Blocks • Customer Stories • About Betty Blocks • Our Platform • Go-to-market strategy • Q&A
  • 3. WHY BETTY BLOCKS SOFTWARE DEVELOPMENT CAN’T KEEP UP THE BUSINESS WANTS TO DEVELOP APPS FOR ITSELF BUSINESS & IT ARE MISALIGNED 
 (SHADOW IT)
  • 4. WHAT WE DO • aPaaS, High productivity platform (low code, RAD) • Accelerate development • Enable the business to develop for itself. • Change the typical profile of a developer. Citizen developer • Ensure partnership between business & IT. Prevent Shadow IT • Enable Bimodal IT, speed up innovation • Build apps 8x faster compared to Java development
  • 6. 8 TIMES FASTER, REUSABILITY • App Store • Blocks Store • Page Library • Component Library • Ready made webservice connections (Salesforce, MS Dynamics etc) • Reusability on every level • Let our community empower you • A Builder doesn’t make his own bricks
  • 7. WHY WE ARE DIFFERENT DEVELOPMENT 
 IN THE BROWSER DIFFERENT DEVELOPER PROFILE
 (EASE OF USE) THE BEST IN SMALLER APPS SMB+ FOCUS 
 HAVE SMALLER IT
 SWITCH TO CITIZEN DEVELOPERS
  • 9. GRANT THORNTON “How do we transform from a hour based 
 to an online services based organisation?” TOP 5 Accountancy Worldwide MORE THAN 5 APPS Live in 4 months NO Developers in the team
  • 10. GRANT THORNTON • Need for apps that support their service proposition • Local branch, Small IT department, no developers • Business case for new services doesn't add up • Standard software doesn't differentiate • Need for several independent apps PROBLEM
  • 11. GRANT THORNTON • Enabled non coders to create apps • With visual modeling business case was ok • Using the BB Sprint tool, end user posted feedback so the apps are continuously updated • Created one template app for all later apps. 
 Which reduced time and maintenance. • Worked independently out of the cloud. No sysadmin needed. BETTY BLOCKS
  • 12. MEEÚS “Business landscape is changing fast, how do we keep up?” LARGEST Dutch insurance broker 372.000 Customers 29 Offices
  • 13. MEEÚS • Time to market was long • Development process was rigid and external • No developers in house, but web masters • Too much different small systems, shadow IT • No overview of success incoming leads PROBLEM
  • 14. MEEÚS • Introduced 8x faster development • Simplified the IT landscape by using BB as default innovation platform • Use of default app templates reduced time-to-market from months to days • Business and IT work together in a bimodal approach. Separating innovation and core services. • All apps integrate to create one lead succes overview. Makes us of the default BB integration service. BETTY BLOCKS
  • 16. THE TEAM CHRIS OBDAM CEO & Co Founder EY Entrepreneur OTY Finalist Deloitte FAST50 Finalist STEPHAN KAAG CTO 2 times RAD Race winner TIM OBDAM COO & Co Founder Deloitte FAST50 Finalist 14 year entrepreneurial experience RAMSES SCHENK VP Sales Former Mendix
  • 17. THE COMPANY FOUNDED IN 2012 PRIVATELY HELD, WELL FUNDED >200% PER YEAR >3000 RUNNING APPS EXPERIENCE IN ENTERPRISE Double our organization in 2016 & 2017 Growth 2015 & 2014 Running from our high control platform Applied to SMB+ By an experienced team
  • 18. OUR PRODUCT APAAS 35 MAN-YEARS OF PRODUCT DEVELOPMENT CONTINUOUS DELIVERY CITIZEN DEVELOPER HAPPINESS SPEED, SPEED & REUSABILITY Double our organization in 2016 & 2017 Bi-weekly rolling releases, no versions Minor changes with high impact Work faster, and do less High productivity, no code platform
  • 19. DRAG & DROP WORKFLOWS PLATFORM FEATURES WYSIWYG USER UI DEVELOPMENT VISUAL INTEGRATION WITH ANY OTHER (LEGACY) APPS APPLICATION ANALYTICS, MONITORING & ALERTING COMPLETE SET OF CLOUD TOOLS
  • 20. BETTY BLOCKS VS MENDIX DEVELOPER ENVIRONMENT DEVELOPER PROFILE MAINTENANCE TARGET AUDIENCE SALES PROCESS 100% CLOUD + BROWSER WINDOWS MODELER PROGRAMMER CORPORATESMID MARKET CITIZEN DEVELOPER FOCUS ONLINE LARGE SALES ORGANIZATION NO DEPLOYMENT DEPLOYMENT NEEDED
  • 21. GO TO MARKET EVERYTHING ONLINE SELL SMALL GROW BIG WEST. EUROPE
 HIGH GROWTH COUNTRIES PARTNER NETWORK
 ATLASSSIAN STYLE MID MARKET FOCUS REAL TIME SUPPORT
  • 22. ROAD AHEAD FOR 2016 Double Our Organisation 2.5X Revenue Direct Online Sales
  • 23. Q&A
  • 24. OUR CLOUD • No deployment needed, instant use • Elastic cloud • High Control, High performance, full availability • Secure, checked • No sysadmin needed • Bring your own cloud (Azure, Amazon WS) • On premise possibilities