SAP REAL TIME DATA PLATFORM WITH SYBASE SUPPORT

RUN BETTER.
RUNlike never before
Real-Time Data Platform

Innovation Without Disruption
32
“SAP’s vision is focused
on enabling a paradigm
shift in data management:
transforming enterprise
IT departments from
complex and slow
landscapes to a simplified
architecture that enables
new classes of ‘Big
Data’, cloud, and mobile
applications…”
Dr Vishal Sikka,
Chief Technology Officer,
SAP AG
A real-time data platform:
delivering the flexibility and
choice you need to transform the
business and run like
never before.
Read more about our Real-Time Data Platform ›

Delivering a clear roadmap for tomorrow
For businesses that may be considering SAP for the
first time, our real-time data platform provides a clear
roadmap for the next 10 years. As the foundation for
next-generation SAP applications, it offers a proven,
reliable, and low-risk option and offers a range of entry
points to our enterprise applications and database
solutions – all with minimal disruption.
Redefining the database market today
SAP is redefining the database market with its
next-generation real-time data platform, which offers:
• A single software-based architecture for data
management and enterprise applications
• IT landscape consolidation and simplification
• A flexible, scalable, and extensible platform for
evolution at your own pace
• Market-leading total cost of ownership (TCO) for
“Big Data” and traditional transaction processing
• Enhanced support for cloud and mobile applications
• Hardware reduction, independence, and choice
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Delivering On Database Innovation
Learn from Steve Lucas, EVP Database
Technology, about how SAP is
delivering on its innovation roadmap to
help transform the database market.
Watch the video

Meeting Today’s Data
Management Challenges
How can IT organization leverage
the key technology trends and
innovations to boost business
performance in today’s fast-
changing competitive environment
– while reducing TCO?
Data volumes are exploding and the cost of computing
memory is plummeting. In this world of Big Data and
real-time business, how do you accelerate the innovation
required to deliver the trusted data and deeper insights
that your business users need, while reducing
the complexity and cost of your IT landscape?
A flexible technology platform is key, and our real-time
data platform delivers an adaptable, extensible, and open
enterprise platform and infrastructure that enables you
to innovate at your own pace.
6
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A fast, smart, and
simple approach
Understand how
SAP’s database and
technology strategy
can help you run like
never before in this
short overview.
Watch the 3-minute
video ›
Cost per Terabyte
Disk
Memory
1990
$9,000,000
2012
$60
1990
$106,000,000
2012
$4,900
Source: copyright 2001, 2012, John C. McCallum
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Our Real-Time Data Platform
SAP’s vision is to provide a single,
logical, real-time data platform that
provides the framework for business
transformation at a pace that
suits you – and delivers innovation
without disruption.
We recognize that every IT landscape is different, and
every company will be at a different stage in its evolution
with a different entry point to technology innovation.
Our real-time data platform is an open and pragmatic
approach designed to provide you with the
flexibility, scalability, and extensibility you need to
transform your business.
Combining the game-changing SAP HANA® database,
market-leading data management products, and SAP®
solutions for enterprise information management,
it provides unprecedented functionality to transact,
move, store, process, and analyze data in real time while
reducing costs with common design and landscape
management.
“…a clear conclusion from
this research is that Sybase is
significantly superior to Oracle
with respect to total cost of
ownership.”
Philip Howard,
Bloor Research White Paper: Sybase
ASE Total Cost of Ownership:
A Comparison to Oracle
9

Next generation Real-time Data Platform
10 11
3rd Party
BI Client
SAP Business
Suite
SAP Business
Warehouse
SAP Big Data
Applications
SAP Analytics
SAP
Mobile
Custom
Apps
SAP NetWeaver Technology Platform (On Premise/Cloud)
Real-time Data Platform
CommonModeling
SybasePowerDesigner
CommonLandscapeManagement
Open Developer APIs and Protocols
MPPScale-Out
HADOOP
3rd
PartyDB
Smart Data Services Platform Offered by SAP
SAP HANA
Platform
SAP Sybase SQL
Anywhere
SAP Sybase Adaptive
Server Enterprise
SAP Sybase IQ
SAP Sybase Event
Stream Processor
SAP Sybase
Replication Server
SAP Data Services
Software
SAP Master Data
Governance/Master
Data Management
SAP innovation without customer disruption
LEARN MORE
10Innovations
Chief Technology Officer
Dr Vishal Sikka lists 10
recent SAP innovations in
database and
technology.
Download PDF ›

10 13
A Flexible Platform for All Your
Data Needs
A real-time data platform provides
a flexible framework for the
innovation that drives business
transformation – whatever your
data requirements today and in
the future.
1312

In-Memory Database
Analyze all of your data in real time with the ability to
process both operational and analytical data in a single,
next-generation in-memory database.
• Gain real-time business insights with near-zero latency
• Quickly identify risks and opportunities with built-in
predictive analytics
• Supercharge your core business processes and
custom applications
LEARN MORE
SAP HANA Database for Next-
Generation Business Applications
and Real-Time Analytics
Explore and analyze vast quantities
of data from virtually any source at
the speed of thought.
Read the solution brief ›
“…our internal technical
comparison demonstrated
that SAP HANA outperforms
traditional disk-based system
by a factor of 408,000 when
performing data analysis.”
Yukihisa Kato,
Director Executive Officer,
CTO, RD Center, Mitsui Knowledge
Industry Co., Ltd
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1716
LEARN MORE
SAP Sybase® Adaptive Server® Enterprise
Support extreme transaction
processing reliably and affordably.
National Center for Genome Resources
(NCGR)
Read how SAP Sybase ASE is playing
a key role in improving human health and
nutrition by helping the National Center
for Genome Resources manage
a total data store of around 14 terabytes.
View the eBook ›
Improve the availability of applications requiring extreme
online transaction processing and scalability – with this
high-performance database platform.
• Achieve millions of transactions per minute with
terabyte-sized databases while supporting rapid
growth rates in data and transaction volume
• Reduce operational risks by providing for data security
and availability
• Lower IT costs through efficient use of storage,
processor, and staff resources
“SAP Sybase ASE is really the cornerstone
of our research. It performs remarkably well,
given the exceptional amount of data we are
throwing at it right now.”
Kathy Myers, Senior Database Administrator,
National Center for Genome Resources
Extreme Transaction
Processing

18
Big Data Management
Analytics Engine
LEARN MORE
SAP Sybase IQ Server
See how SAP Sybase IQ
server can power Big Data
analytics in your organization.
Watch the 6-minute video ›
Read more about the SAP Real-Time Data Platform
Accelerate analytics and Big Data
processing with native MapReduce, Hadoop
integration, predictive analytics and built-in
text analytics – with this highly optimized
analytics relational database management
system (RDBMS).
• Run ad hoc queries on large datasets up to
100x faster with true columnar database
technology
• Efficiently analyze both structured and
unstructured data in the same platform
• Maximize return on assets with high
compression and commodity hardware
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SAP Sybase SQLAnywhere® Solutions
Rapidly design and power embedded
database applications for mobile and
remote environments.
Design and deploy custom database-powered
applications that automatically synchronize business
data to thousands of mobile computing devices and
remote offices.
• Harmonize your data securely, reliably, and with zero
administration
• Empower users with access to vital data – anytime,
anywhere, on any device
• Streamline rollouts with automated deployment
and rapid application development
• Benefit from support for all leading computing
platforms
Mobile Data Management
20 21

Data Replication
Replicate and synchronize Sybase, Oracle, Microsoft,
and IBM database transactions – for secure, high-
performance data delivery across the enterprise.
• Support data movement, distribution, synchronization,
and migration
• Rely on high availability and distributed disaster
recovery solutions
• Drive real-time reporting with zero impact to the
production system
• Leverage an uninterrupted data migration path
• Support bi-directional synchronization across
heterogeneous databases
LEARN MORE
SAP Sybase
Replication Server®
Make sure your data is always
where you need it to be with
real-time data replication.
Cutting Costs at Cargill
Learn how SAP Sybase
technology has helped US
food giant Cargill, Inc. reduce
its annual IT operating costs
from $42 million to $13
million.
View the eBook ›
“As we explored our options, we concluded
that SAP Sybase replication technology was
clearly superior to other available products.”
Don Nielsen, Manager of Database Administrator
Group, Grain Division, Cargill Inc.
Read more about the SAP Real-Time Data Platform
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2524
LEARN MORE
SAP Sybase PowerDesigner Software
Improve collaboration and communication
across the enterprise with model-driven
architectures.
SAP Sybase Event Stream Processor
React quickly to critical events – with real
time, event-driven analytics.
Leverage industry-leading modeling, impact analysis,
design-time change management, and metadata
management techniques throughout your organization.
• Align business and IT to increase overall productivity
• Leverage open support for heterogeneous environments
• Customize and connect semantic, logical, and
physical models to help enforce standards and ensure
compliance
• Facilitate complex enterprise architecture
implementations
• Increase agility with Link Sync for true impact analysis
Enterprise Modeling

2726
Unlock the Power of Big Data
Structured or unstructured,
SAP or non-SAP, massive or
minute volumes – help deliver
rapid and valuable insights from
virtually any type of data with
SAP Data Services software.
The amount of data essential to running a
typical business is estimated to be doubling
every 18 months. And it’s often scattered across
Websites, tucked away in e-mail messages
or spreadsheets, and stored in a variety of
data marts, data warehouses, databases, and
enterprise applications.
SAP Data Services software delivers a single
solution to unlock, move, govern, and improve all
your data – enabling business users to unearth
the valuable nuggets of insight they need quickly
and easily.
“SAP HANA helps
customers access and
deliver information at
unprecedented speeds
up to 100,000 times
faster than before
and enables them to
envision fundamentally
new ways of running
their businesses.”
Dr Hasso Plattner,
Chairman, SAP
Supervisory Board, SAP AG
LEARN MORE
Deliver Trusted Data
and Deeper Insights
Read how SAP Data
Services software
helps you integrate,
transform, and improve
your data at the
enterprise level.

Get in Touch
To learn more about our real-time
data platform or find out how we
can help, contact us today.
2928
Visit our website ›
www.sap.com/uk/solutions/technology/database.epx
“…a clear conclusion from this research is that
Sybase is significantly superior to Oracle with
respect to total cost of ownership.”
Philip Howard, Bloor Research White Paper: Sybase ASE
Total Cost of Ownership: A Comparison to Oracle

About SAP
For 40 years, SAP has helped businesses run better
through world-class software solutions that help invent,
commercialize, and mainstream the products and
services of the global economy. From modest beginnings,
we have grown into the world’s largest provider of
business software. Ours is a story of customer-inspired
innovation, resulting in a portfolio of solutions that are
currently used by more than 180,000 of the world’s
best-run businesses, run more than 63% of the world’s
financial transactions, and positively impact more
than 500 million people. Our solutions help customers
optimize the use of resources, innovate for growth, and
inspire people to be their best.
But as proud as we are of the past, we are very much
focused on the future. For SAP and its customers,
that future is one of continual reinvention, relentless
innovation – and unlimited opportunity.
For more information, visit www.sap.com
30 31

©2012 SAP AG. All rights reserved.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other
SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP AG in Germany and other countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web
Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects
is an SAP company.
Sybase and Adaptive Server, iAnywhere, Sybase 365, SQLAnywhere, and other Sybase products and services
mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc.
Sybase is an SAP company.
All other product and service names mentioned are the trademarks of their respective companies. Data
contained in this document serves informational purposes only. National product specifications may vary.
These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated
companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and
SAP Group shall not be liable forerrors or omissions with respect to the materials. The only warranties for SAP
Group products and services are those that are set forth in the express warranty statements accompanying
such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
www.sap.com/contactsap

SAP REAL TIME DATA PLATFORM WITH SYBASE SUPPORT

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