Advocacy in the Digital Age: Leveraging the Mental Health America/Inspire Support Community
1 like817 views
This document summarizes Inspire, a social network that connects patients and caregivers with pharmaceutical companies. It has over 11 million annual visits and 615,000 members across 208 health communities. The Mental Health America/Inspire Support Community launched in 2010 and has over 4,700 members discussing topics like bipolar disorder, depression, and schizophrenia. Inspire aims to provide an authentic, engaged, and trusted online space while empowering patients and promoting partners' resources. It is redesigning its platform to be mobile-first and better meet members' needs.
More Related Content
Similar to Advocacy in the Digital Age: Leveraging the Mental Health America/Inspire Support Community (20)
Advocacy in the Digital Age: Leveraging the Mental Health America/Inspire Support Community
- 1. Advocacy in the Digital Age: Leveraging the Mental Health America/Inspire Support Community June 4, 2015 Brian Loew, CEO, Inspire
- 2. This document is confidential Inspire Overview 2 A social network, organized by health condi7on, that connects pharmaceu7cal companies with pa7ents and caregivers in a safe, permission-‐based manner. 11,000,000 unique visits/yr 615,000* members (+12K/mo) 208 health communi7es 100+ advocacy partners 7 Million posts (+4K/day) *As of May 1, 2015
- 3. This document is confidential Inspire Overview • For paJents and caregivers (members), Inspire offers a high quality, health-‐focused, social network, organized by disease area • For paJent advocacy partners, Inspire offers a free, branded, online community plaPorm • For life science companies, Inspire offers access to engage with members for clinical trial, market research, and/or marke7ng ini7a7ves
- 4. This document is confidential Psoriasis = 54,000+ Lung Cancer = 39,000+ Type 2 Diabetes = 30,000+ Heart Disease = 30,000+ InferJlity = 25,000+ Osteoporosis = 23,000+ Ovarian Cancer = 22,000+ COPD = 13,000 Skin Cancer = 12,000+ Head/Neck Cancer = 2,800+ A Few Disease States *Listed above are 10 of over 200 communi7es (and 7,000 health interests) as of May 1, 2015
- 5. This document is confidential Inspire’s Core Values 1. AuthenJc -‐-‐ real pa7ents, people who need support and informa7on, people at a cri7cal stage in diagnosis or treatment. 2. Engaged -‐-‐ ac7ve, vibrant, dynamic community of people connec7ng with one another. 3. Trusted, safe -‐-‐ going way beyond a basic privacy policy. 4. Caring, empatheJc, welcoming -‐-‐ the place members turn to in 7me of need. 5. AuthoritaJve -‐-‐ trusted by partners who place their confidence in Inspire. 6. PaJent empowerment -‐-‐ this is a place for support and to connect with others who understand what you’re going through.
- 6. This document is confidential “I wish that my doctor realized a referral to a mental health professional familiar with the pa6ent's condi6on would be more helpful than a prescrip6on.” “I wish my doctor knew that I am a person, and not just a pa6ent.” “The happy person on the outside they see is protec6ng the deeply wounded, scarred and scared person on the inside.” “I wish my doctor knew me.” #IWishMyDoctorKnew
- 7. This document is confidential mentalhealthamerica.inspire.com MHA/Inspire Support Community at a Glance • Launched summer 2010 • 4,700 members from all 50 states and 78 countries • Nearly 70,000 member posts
- 8. This document is confidential “We try our best to cheer and support each other and help if we can.” “It is so nice to know that I'm not the only one who has experienced this.” “I have learned more from this site than I have in the big old world out there.” “Everyone's problems are important here, and we will listen and respond.” From the MHA/Inspire Support Community
- 9. This document is confidential • Bipolar disorder • Depression • Schizophrenia • Anxiety and phobias • Obsessive-‐compulsive disorder • Coping with the s7gma of mental illness • Post-‐trauma7c stress disorder • Family and caregivers Common topics in MHA/Inspire Community
- 10. This document is confidential Bipolar disorder 17,000 Depression 59,000 Schizophrenia 1,500 As of May 2015 Inspire Members Affected by Mental Health Issues
- 11. This document is confidential • Inspire offers a house ad placement to help our partners promote relevant campaigns, ac7vi7es, and resources to their community members • In the end of March, Inspire launched the B4Stage4 campaign house ad in the MHA community • In less than two months, the house ad has received 167,000+ impression and 47 clicks PromoJng Our Partners Across Inspire
- 12. This document is confidential The new and improved Inspire website will include: Redesigned Inspire Pla_orm Coming Soon A mobile-‐first design with a consolidated and simplified user naviga7on A user-‐ini7ated experience that will allow members to customize content to beder meet their needs Enhanced partner recogni7on, visibility, and benefits including the ability to cross-‐promote the MHA community to members of other Inspire communi7es
- 13. This document is confidential Brian Loew CEO Inspire [email protected] Together we’re be`er