I introduce companies to their future customers.
Simple to say, but not so simple to do. Many components have to work together to build an efficient (and repeatable) lead generation system. You must decide who your best customers are, determine the best channel to reach them, craft an attention-getting message, and then manage a portfolio of campaigns to drive highly qualified leads into the top of the funnel.
With 3 major product launches under my belt, my strengths are in –
Targeting
- Customer segmentation and channel strategy: direct, partners, affiliates, etc.
Lead Generation
- Experience with Marketo, Eloqua and other marketing automation tools
Messaging and Content
- Messag.
I introduce companies to their future customers.
Simple to say, but not so simple to do. Many components have to work together to build an efficient (and repeatable) lead generation system. You must decide who your best customers are, determine the best channel to reach them, craft an attention-getting message, and then manage a portfolio of campaigns to drive highly qualified leads into the top of the funnel.
With 3 major product launches under my belt, my strengths are in –
Targeting
- Customer segmentation and channel strategy: direct, partners, affiliates, etc.
Lead Generation
- Experience with Marketo, Eloqua and other marketing automation tools
Messaging and Content
- Messag.
