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- 1. MARKETBRIEF Video Streaming Expands Reach of Higher Ed Video streaming and video conferencing extend the reach of colleges and universities beyond their physical campus, country or even continent. These technologies allow students at a local campus to converse with and learn from experts anywhere in the world. They also create opportunities for students who cannot reach the physical campus to attend classes and contribute to discussion and research. Video streaming and video conferencing increase the number of students a college or university can accommodate (and thus the revenue it can generate), improve students’ educational experience and reduce the cost of everything from recruiting to research collaboration and professional development. And unlike previous generations of equipment that required expensive proprietary hardware and software, modern video streaming systems allow video to be viewed over users’ PCs or even handheld devices such as iPhones. Video Opportunities Supporting Technologies One of the most widespread uses of video streaming is for distance Video streaming and video conferencing are two related, but different, learning – watching and listening to a class or lecture from a school technologies used by colleges and universities to share video. in a different state or even continent, whenever and wherever the Video streaming refers to the one-way sharing of recorded material student wishes. This can improve the educational experience, and thus from a central media server over an Intranet or the Internet. It captures the satisfaction level, for students by giving them access to a much live real-time video from common sources such as video cameras, wider range of teachers, classes, special events and ideas than are stores it on a media server and manages the delivery of the video in available on their own campus. Distance learning can also allow a compressed form. It can be delivered over wired or wireless local area college or university to accommodate a larger number of students networks, wide-area networks or over the Internet. Unlike movie files without acquiring expensive real estate or scheduling classes at a (MPG, AVI, etc.) that are played after they are downloaded, streaming given time. video is played within a few seconds of requesting the file(s) and the Video streaming provides similar benefits for faculty and staff, allowing data is not permanently stored on the user’s device. them to receive training, see the work of their peers and take classes This technology is best suited for the capture, cataloguing and viewing for professional development whenever and wherever they want of events such as classroom lectures or training sessions by either one to – even while traveling using their notebook computers or or many users at the same time. Modern media servers running on handheld devices. industry-standard hardware allow schools to cost-effectively catalog, Video conferencing allows students, faculty and staff to collaborate in search, access and preserve thousands of hours of video content real-time with their peers without the disruption, cost and loss of through a Web portal. productivity caused by travel. Today’s video conferencing technologies also allow organizations to store, catalog, search and share video conferences as needed.
- 2. Market Brief - Video Streaming Expands Reach of Higher Ed ____________________________________________________________________________________ 2 Because video must sometimes be edited and organized to be most Video Streaming in Higher Ed: Benefits effective, AT&T video streaming solutions give users the capability to edit content before it is published. This includes trimming footage, • Improved educational experience increases student adding captions, or dividing content into chapters. They can also satisfaction/retention manage which viewers can see which content, and track which viewers • Increased enrollment/revenue opportunity through watched which content, when they watched it, and for how long. streaming of classes to remote students AT&T video conferencing solutions allow users to conduct a live • Reduced professional development and training costs broadcast or multi-point video conference, using hardware from a through use of video training variety of equipment manufacturers that adheres to industry-standard protocols. These common protocols allow users to connect to a variety • Reduced costs, increased revenue and higher visibility of systems found throughout the video community. These systems can through cataloguing and reuse of lectures and connect via dial-up connections or through IP networks such as the other content Internet or an internal Intranet. • Reduction in travel costs through use of video conferencing AT&T video streaming solutions allow users to record a broadcast or multi-point video conference, to store the content on industry standard • Increased flexibility, allowing students, faculty and staff media servers and to access the video conference over either the to hear lectures or receive training on their own schedules Internet or an Intranet. • Cost-effective recruiting through virtual campus tours Video Streaming in Higher Ed: Applications Video conferencing, by contrast, is the two-way sharing of real-time audio and video among multiple sites. It is best suited for cases where • Administrator meetings immediate, two-way communication is required. Unlike video • Teacher/staff training streaming, it is delivered using custom hardware and software. • Virtual campus tours AT&T Products and Services AT&T provides a broad range of products and services to help colleges • Orientation and universities capture, store, catalog and share video, regardless of • Financial aid assistance their information-sharing needs or network infrastructure. • Distance learning/research AT&T video streaming solutions include network-accessible IP- (Internet Protocol) based video conference recorders that eliminate the need to • Professional development attach a DVR or VCR to every video conferencing device. These can record, stream and archive video of conference participants, as well as • Rebroadcast of lectures/guest speakers content such as presentations, in high definition and deliver on-demand video to any end-point ranging from an auditorium to a user’s wireless notebook, iPhone or iPod. Knowledge Anywhere, Anytime Video streaming and video conferencing are powerful media for sharing These AT&T solutions provide scalable centralized video content a faculty lecture, an interactive seminar or an administrative planning management, including clustered configurations that provide a single session over the barriers of time and space. AT&T video streaming and IP address for recording, regardless of which device in the cluster the video conferencing products and services help colleges and universities content is stored on. Faculty, staff or students can package video reach more students more effectively, foster collaboration and pursue content with documents, presentations or other data for customized their core missions of teaching and research while reducing costs. delivery, as well as catalogue and search it by category, keyword or other options through a custom portal. For more information contact your AT&T Representative or visit us at www.corp.att.com/edu. 11/20/08 AB-1490 © 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.