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Digital Marketing
Marketing
Price
Place
Process
Product
People
Promotion
Marketing
Place/Region is to be
decided for marketing
Process includes strategies
and plans required for
marketing.
Product to be marketed in
specific place/region.
Target the people to whom
the product can be sold.
Promote the product
through various marketing
means.
Finally sell the product at
the defined price.
Barter system
1000 Years
Ago
Innovative
Internet-enabled
Business Models
Recent Years
Conventional Mass
Media Marketing
20th Century
Seller’s Market
place
18th – 19th
CenturyTraditional Market
Place
500-1000
Years Ago
Evolution In Marketing
Concepts Of Digital Marketing
01
02
03
04
In Digital Marketing, marketing is carried
on using digital technology like mobile,
tablet, pc using internet.
Through Digital Marketing we can get vast
number of target audience.
Target regions become more specific due
to digital marketing which helps in proper
utilization of funds
The power of advertisement regulation of
the product is in the hands of the
owner/admin.
A
B
40
%
60
%
Traditional Marketing
The cost effectives gained
through traditional marketing is
less as compared to digital
marketing. So marketers are
shifting from traditional to digital
marketing.
Digital Marketing
Due to digital marketing the cost
effectiveness & ROI is high as
compared to traditional
marketing. Hence 60% marketers
have shifted towards digital
marketing.
Traditional Vs Digital Marketing
Steps For Digital Marketing
01
CREATE
AWARENE
SS
02
ATTRACT
CUSTOMER
S
03
ENGAGE
CUSTOMER
S
04
CONVERT
CUSTOME
RS
05
INSPIRE
Ex. Target Audience for
Total Available
Market :50 M
Served Available
Market :
30 M
Target Market :
5 M
Ads
Filtration As Per Required
Relevant leads lost1
2
3
Potential converted
leads
Irrelevant leads.
Leads Generated
Tools For Digital Marketing
SEARCH ENGINE
OPTIMIZATION
SOCIAL MEDIA
OPTIMIZATION
CONTENT
MARKETING
ANALYTIC
TOOLS
EMAIL
MARKETIN
G
SEARCH
ENGINE
MARKETING
AFFILIATE
MARKETING
E-COMMERCE
MARKETING
VIDEO
MARKETING
ORMREMARKETIN
G
APP STORE
OPTIMIZATIO
N
Mobile Marketing
In recent years mobile users
have increased, they can be
targeted through mobile
marketing.
Facebook can be used for
lead generation which can
help to get target audience
for business.
Instagram is used for brand
awareness and as influencer
marketing tool.
Business WhatsApp can
help in user engagement &
follow ups.
LinkedIn is useful for
promoting the business for
its growth .
Twitter can be useful for
generating website traffic
for a business.
I
F
T
Google Ads
Gift Management
Facebook Ads
Instagram Ads
Twitter Ads
0
50
100
150
200
250
300
2017 2018 2019* 2020*
Digital Advertising revenue worldwide from 2017-2020 (in U.S. $billion)
Banner Advertising Search Advertising Social Media Advertising
Source: Statista Digital Market Outlook
Profits Gained By Digital
Marketing
* Forecast
Team Work
Content
Writing
Team
SEO
Analyst
Team
Digital
Marketing
Team
Marketing
Head
Goals of Digital Marketing
03
01 To achieve good
relations with
customers along with
boosting the business.
Serves a great deal to
make a business a
‘Brand’.
It provides huge return
on investment which in
turn helps in business
growth
02
Who Can Do Digital Marketing?
18-25 25-35 35-50 50-65AGE
Digital Marketing

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Digital Marketing

  • 2. Marketing Price Place Process Product People Promotion Marketing Place/Region is to be decided for marketing Process includes strategies and plans required for marketing. Product to be marketed in specific place/region. Target the people to whom the product can be sold. Promote the product through various marketing means. Finally sell the product at the defined price.
  • 3. Barter system 1000 Years Ago Innovative Internet-enabled Business Models Recent Years Conventional Mass Media Marketing 20th Century Seller’s Market place 18th – 19th CenturyTraditional Market Place 500-1000 Years Ago Evolution In Marketing
  • 4. Concepts Of Digital Marketing 01 02 03 04 In Digital Marketing, marketing is carried on using digital technology like mobile, tablet, pc using internet. Through Digital Marketing we can get vast number of target audience. Target regions become more specific due to digital marketing which helps in proper utilization of funds The power of advertisement regulation of the product is in the hands of the owner/admin.
  • 5. A B 40 % 60 % Traditional Marketing The cost effectives gained through traditional marketing is less as compared to digital marketing. So marketers are shifting from traditional to digital marketing. Digital Marketing Due to digital marketing the cost effectiveness & ROI is high as compared to traditional marketing. Hence 60% marketers have shifted towards digital marketing. Traditional Vs Digital Marketing
  • 6. Steps For Digital Marketing 01 CREATE AWARENE SS 02 ATTRACT CUSTOMER S 03 ENGAGE CUSTOMER S 04 CONVERT CUSTOME RS 05 INSPIRE
  • 7. Ex. Target Audience for Total Available Market :50 M Served Available Market : 30 M Target Market : 5 M Ads
  • 8. Filtration As Per Required Relevant leads lost1 2 3 Potential converted leads Irrelevant leads. Leads Generated
  • 9. Tools For Digital Marketing SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA OPTIMIZATION CONTENT MARKETING ANALYTIC TOOLS EMAIL MARKETIN G SEARCH ENGINE MARKETING
  • 11. Mobile Marketing In recent years mobile users have increased, they can be targeted through mobile marketing. Facebook can be used for lead generation which can help to get target audience for business. Instagram is used for brand awareness and as influencer marketing tool. Business WhatsApp can help in user engagement & follow ups. LinkedIn is useful for promoting the business for its growth . Twitter can be useful for generating website traffic for a business.
  • 12. I F T Google Ads Gift Management Facebook Ads Instagram Ads Twitter Ads
  • 13. 0 50 100 150 200 250 300 2017 2018 2019* 2020* Digital Advertising revenue worldwide from 2017-2020 (in U.S. $billion) Banner Advertising Search Advertising Social Media Advertising Source: Statista Digital Market Outlook Profits Gained By Digital Marketing * Forecast
  • 15. Goals of Digital Marketing 03 01 To achieve good relations with customers along with boosting the business. Serves a great deal to make a business a ‘Brand’. It provides huge return on investment which in turn helps in business growth 02
  • 16. Who Can Do Digital Marketing? 18-25 25-35 35-50 50-65AGE