Making mobile click in Africa, Hallman
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The document summarizes a presentation by Louise Hallman of WAN-IFRA on making mobile publishing successful in Africa. It discusses the growth of mobile money, internet, social media and how newspapers can implement mobile news delivery through SMS, USSD menus and smartphone apps. It provides examples of innovative mobile services and revenue models from African newspapers and highlights the importance of mobile for media companies in Africa going forward.
Making mobile click in Africa, Hallman
- 1. 10 – 12 October 2011, Vienna, Reed Messe Wien Media Port Session: Mobile Publishing Business Title: Making mobile click in Africa Speaker: Louise Hallman, Project Manager for WAN-IFRA Mobile News for Africa
- 2. Making mobile click in Africa Louise Hallman, Project Manager – WAN-‐IFRA Mobile News for Africa Steve Kromberg, General Manager – David Rabkin Project for ExperienDal Journalism
- 3. About WAN-IFRA a non-profit non-governmental organization works with international aid agencies, foundations, and fellow NGOs promotes quality news media around the world. Defends and promotes press freedom and economic independence Supports development of news publishing Made up of: 76 national newspaper associations 10 regional press organizations 12 news agencies and individual newspaper executives in 100 countries.
- 4. More than just a phone call!
- 5. 1. 2. mobile social money networking 3. information 4. 5. entertainment news
- 6. Mobile money
- 10. Social media MXitWAN-IFRA Survey - 27 million users based on: 227 responses from 66 countries between July and December 2010.
- 11. Mobile media services at Sub-Saharan African newspapers A guide to implementing mobile news and mobile business
- 12. 1. 2. SMS USSD news alerts menu-driven content 3. 4. Smartphone Mobile applications websites
- 13. WAN-IFRA Survey based on: 227 responses from SMS 66 countries News alerts July and December 2010. between
- 14. WAN-IFRA Survey based on: USSD responses from 227 menu-driven 66 countries content between July and December 2010.
- 15. Mobile websites Marketing to the diaspora
- 16. Mobile websites Examples of mobile websites
- 17. Smartphone apps Examples of mobile websites
- 18. IM platforms
- 20. Ushahidi mobile
- 21. Crowdmapping
- 23. Revenue sharing
- 25. Mobile advertising General mob ads
- 29. in services Innovative in revenue solutions in content
- 30. ” It is not an option, not to go mobile. It will be huge in a few years. But you will need to consider how mobile will affect the other products in the portfolio – so you do not cannibalise your existing business. – The Observer, Uganda