Online Reviews - The Human Backlink in SEO
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The document discusses the significance of online reviews in SEO, emphasizing that trusted reviews from reliable sources enhance a business’s ranking and visibility on search engines. It highlights consumer behavior, noting that a majority form opinions based on a limited number of reviews and often disregard older feedback. Strategies to gather and optimize reviews, including automation and strong customer feedback, are presented as essential for improving online reputation and business success.
Online Reviews - The Human Backlink in SEO
- 2. #IMSMN@AaronWeiche Links have long been SEO’s cash
- 3. #IMSMN@AaronWeiche TRUSTED websites Link Ranking and visibility Trusted WEBSITE & business
- 4. #IMSMN@AaronWeiche via @MaryBowling at MOZcon
- 5. #IMSMN@AaronWeiche via @MaryBowling at MOZcon
- 6. #IMSMN@AaronWeiche Reviews rank and structure the human web
- 7. #IMSMN@AaronWeiche TRUSTED people Review Visibility, information, confidence Trusted BUSINESS & website
- 8. #IMSMN@AaronWeiche Reviews tie offline and online information together
- 9. #IMSMN@AaronWeiche Why Can Search Engines Trust Reviews? User Profiles Social Web • Profile Data, G+ • Search History • Devices • Google product use • Purchases • They know who we are • Reviews, ratings, likes • Content, posts, tweets • Check-ins • Who we know • They know what we do TRUST
- 13. #IMSMN@AaronWeiche Sentiment and context will become factors
- 14. #IMSMN@AaronWeiche Review Sites Are Ranking/Rewarding Users
- 21. #IMSMN@AaronWeiche 73% Of Consumers Form An Opinion By Reading 1–6 Reviews
- 22. #IMSMN@AaronWeiche 69% Of Consumers Believe That Reviews Older Than 3 Months Are No Longer Relevant
- 23. #IMSMN@AaronWeiche Only 13% Of Consumers Will Consider Using A Business That Has A 1-Star Or 2-Star Rating
- 24. #IMSMN@AaronWeiche via @MaryBowling at MOZcon
- 25. #IMSMN@AaronWeiche Google Local Results 5 Reviews Get You Visible Stars 10 Reviews Give You A Bump In Rank
- 26. #IMSMN@AaronWeiche Reviews improve with a strategy
- 28. #IMSMN@AaronWeiche Paper Review Request Create your own Hand out to every customer https://www.whitespark.ca/r eview-handout-generator
- 29. #IMSMN@AaronWeiche Automate Use a platform Email feedback requests or landing pages Gather testimonials, improve, encourage online reviews GetFiveStars.com
- 31. #IMSMN@AaronWeiche Strong NPS = Reviews Optimize for Quality Service, Not Reviews Net Promoter Score Agency #1 NPS 60 Agency #2 NPS 90 Open Rates 38.9% 46.7% Review Site Visits 1x 3x Reviews Left 1x 6x Research from GetFiveStars & Mike Blumenthal
- 33. #IMSMN@AaronWeiche Reviews offer structured data, from the source to the rating to the sentiment Reviews tie offline and online Reviews influence customers Make it happen, don’t wait Takeaways