Social Media in Research Dissemination
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The document provides an introduction to using social media for research dissemination. It discusses how the web has become about conversations rather than one-way information delivery. It also outlines various social media tools like blogs, wikis, Twitter and social networks that can be used to engage audiences and disseminate research. Finally, it gives tips for using social media effectively such as making research easily accessible, understandable, and shareable online.
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Social Media in Research Dissemination
- 1. lather. rinse. repeat an introduction to social media in research dissemination Aerin Guy The Wellesley Institute Research with Pride October 2, 2009
- 2. hi
- 4. [email_address] @wellesleyWI @aeringuy www.wellesleyinstitute.com www.wellesleyinstitute.com www.wellesleyinstitute.com www.wellesleyinstitute.com
- 5. agenda Part 1: Intro to the social web Part 2: What happens online.... Part 3: Disseminating research online Part 4: Tools Part 5: Pie eating contest Part 5: Q&A
- 6. Part 1: The Social Web
- 7. commonly referred to as..... web 2.0 social media the social web the internetz but really...... the way we connect today
- 9. introduction to social media
- 12. The web is about conversations, not top down delivery of information or messages.
- 13. people are talking to each other online you have a choice resist it and it will happen anyways, elsewhere, outside your infludence support it, participate, influence it, and leverage it for your message/initiative/brand
- 14. the world has changed and so has the way we connect “when we change the way we communicate, we change society” “new technology enables new kinds of group-forming”
- 16. listen and learn and build relationships publish valuable news and information disseminate quickly and effectively create or extend your brand personality engage in conversations and services efforts lead back to your website - your hub or repository of information some benefits of using social media
- 17. dissemination vs marketing goal is action in user policy impact vs “sale” dissemination is marketing
- 18. some basics feeds/tags/RSS blogs wikis Twitter social networks (Facebook etc)
- 19. feeds/tags/RSS why? metatag, search selective relevant audience instant gratification organization feeds/tags/RSS
- 21. blogs recent + relevant = ranking procedural personifies project catalogue
- 22. blogs wordpress (free, minor learning curve) blogger (google) (free, very easy to use)(attach a domain) www.mashable.com (great social media advice and great blog section) good free resources on compendium blogware NTEN www.readwriteweb.com
- 23. wikis collaborate share network http://www.youtube.com/watch?v=-dnL00TdmLY
- 25. research identify audiences listen connect 3rd party clients allow for management
- 27. social networks online communities partnerships research behavioural
- 29. applications for social media depend on goals, strategy, and audience not one size fits all iterative, flexible, responsive
- 30. good communication comes from understand how people act online
- 33. online behaviour
- 34. what happens online what you see is what you get scan instead of read (8/10 people) active, not passive impatient expect instant gratification, especially with speed of search and page load times
- 35. reading online is 25% slower than reading on a printed page users make value judgments based on appearance of websites credibility issues readers don’t scroll down long pages readers want to print documents readers want to share and bookmark easily key actions: print/share
- 36. good dissemination scans easily concise, journalistic page values are immediate cluster summaries convinces users to print longer documents splits information blocks into multiple pages
- 37. more than just putting a paper online users demand relevancy you have to point it out shift in language
- 38. make it easy to find posting your work online will attract new audiences who may not know anything about your initiative/organization/subject use prominent links advertise your work make your work visible to search engines email - helpful links
- 39. choose an appropriate digital format make it easy to open and to print should present your work in a way that won’t be distorted by users’ hardware don’t split documents users are likely to want to print into separate files or pages don’t zip something you’d like people to read
- 40. if posting in HTML, create a printer friendly version create files in the oldest version of software available to ensure the widest possible access
- 41. social media and electronic journals will be the future of information dissemination. Current journals won’t disappear, but the business models creating them will change.
- 42. reseachers will continue to use traditional sources for information discovery, but social media applications will provide additional indicators of quality and discovery
- 43. tips for your site please make it easy to find prominent link to research documents short, tantalizing home page descriptions that encourage the reader to print or share customize search engine for publications pages metatag
- 44. let users identify general public academic public sector third sector *this will improve your analytics
- 45. a really good example http://www.homelesshub.ca/Default.aspx
- 47. tools www.wikispaces.com www.slideshare.com www.2collab.com
- 48. 2collab.com an online collaboration tool for researchers share, connect and discuss relevant research with your peers http://www.2collab.com/nonLoggedInHomePage;jsessionid=5963495EB9490BB6E2AD2F149D8A30FA
- 49. propaganda http://www.usnowfilm.com / www.commoncraft.com www.broganbranding.com Video for Change training guide www.witness.org The New Rules of PR - David Meerman Scott t
- 50. websites www.webword.com www.usabilityviews.com www.usability.gov www.ning.com www.wetpaint.com
- 51. more www.12seconds.tv (upload short videos from your mobile phone to your facebook, twitter etc) www.advocacyonline.com (e-campaigns, fundraising, social networking jamii, very cool) www.verticalresponse.com (10000 free emails month for non-profits) ** not confirmed www.frogloop.com (social network calculator for ROI) google groups - great way to connect people together
- 52. how do i know it works listen! google alerts google reader survey monkey zoomerang google trends netvibes twitter search digg technorati comments, responses, reciprocal links, feedback google analytics (free!)
- 53. where will you start?
- 54. Need help? Call me.
- 55. Thank you! thank you thank you thank you and you and you